2. • Main image. The chainsaw is used as a weapon even
though it’s a common tool used in gardening, this is scary as
its familiar to the audience. Also it looks dirty like its been
used which emphasis the fact he is a killer.
• The clothing of leatherface looks dirty and although he does
care which shows he is distant from society and most probably
crazy. The clothes also look like what a farmer would wear this
makes it even scarier as it shows the audience the killer is
human and people are familiar with this costume. Also it’s
common for farmers to lice in quite small towns or isolated
areas. Lethe face also wears the mask of his victims which hides
facial expressions and emotion and makes the killer seem even
more psychotic as they are emotionless. Also the eyes are dark
and hard to see which makes him look even more emotionless.
• Camera shot. There is a low angle camera shot of letherface
which makes him look like he's dominant and has power in
the film.
• The background is very dark and makes the film look
scary and dark. The chainsaw is also pointing out toward the
camera which emphasis the fact its in 3D and how scary the
film will be when people go watch it.
3. • The typography of the logo is red which has connotations of
blood and evil, which represents the film genre of horror to
the audience. Its quite a thin old font used which makes it
look like an old story, its also all in capitals which makes it
bold and easy to see.
• They have the logo/name of the film which lets the audience
know what film it is, they also have the date of release so
people know when to go see it, and they have a preview
date to get even more costumers. It has a small action about
the old film and how this one is better. The poster also states
that its in 3D and 2D which is important as more people
might come to see it if its 3D.
• I expected to see the age certificate but its not on there, but
the image being so scary makes it obvious its for older
generations.
• This poster creates mystery and enigma as there's smoke
and its quite dark so it looks mysterious. The dark
background is scary for the audience as most people are
scared of the dark as they cant see what's there. Also the
mask adds to the mystery and you cant see the killers face
there hiding there identity. The mask makes them look even
more psychotic and emotionless and you cant see there face
at all.
4. • The main image is a close up side profile of the scream
masks, which is an iconic symbol from the movie as its worn
by the killers in every scream movie, the bottom of the mask
also looks like the shape of a knife which is used as the
weapon in scream, the knife is an everyday item used as a
weapon which will scare the audience and its more sadistic in
the hands of the killer. The mask also looks like the grim
reaper from Weston culture which looks scary to the
audience. The dark eyes and mouth of the mask make it look
hollow and that there is no feelings are human emotions
under the mask.
• The background is also very dark and only the mask is lit
this makes it look like a dark scary film and that the mask is
an important icon in the film. The image looking like the
grim reaper in the dark symbolizes death and that people die
in this film. The darkness also gives off the impression of the
unknown and something hiding.
• The typography is white and red, red has conations of
blood and anger which helps show the genre of the film to
the audience. The ‘m’ in ‘Scream’ also looks Sharpe like a
knife which is significant to the movie. The poster does’t say
much only the date and a caption which sounds scary. Also
this poster looks like a teaser poster as they don’t release to
much information of the film, there is also no actors or
directors names used in the poster which is conventional of
horrors and people who like horror often don’t go for the
actors like in romantic comedies and teen films. The font is
also very modern which shows it’s a new film , this also links
to the caption at the top which says ‘new decade. New rules.’
this sounds new and exiting and different from the other
three scream films.
5. What I expected to see
• I was expecting to see the age certificate on the poster
but there's not, this could be bad as people wont
know if there old enough to watch it. On the other
hand its obvious that it’s a horror film for older people
by the codes and conventions used, for example the
dark colours and images used. I was also expected to
see names of directors and characters but they might
not be on there as it’s a teaser poster.
How does the poster show mystery
• This poster creates a sense of mystery and enigma as
its and only shows a mask which makes the audience
want to know more. The dark background looks
mysterious and scary as there's the fear of the
unknown , not being able to see in the dark
How can you tell this is horror
• You can tell this film is a horror film as its dark and
uses weapons ands mask in its images which are
important and iconic in the film. Also the mask
looking like the grim reaper shows he's a scary
character.
6. Comparison
• Both film posters uses dark colors and red font which gives a since of
blood and violence in both the films, which is expected in horror.
• They use to different fonts the scream font is more modern and the
chainsaw massacre one is more old as it’s a remake of the old film.
Both the fonts are to do with storyline whether its modern or old
fashioned.
• Both show weapons in the remain image to show what weapon is
used in the film which is an iconic weapon throughout the film.
• One uses lots of text as its explaining all the info about the movie
whereas the scream teaser poster reveals only the title and date which
leave the audience in suspense and want to watch it .
