From the Periphery to the Center: Technical Communicators as Experience Architects
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ATTW 2014 panel talk about the concept of experience architecture and the new XA degree at Michigan State University
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From the Periphery to the Center: Technical Communicators as Experience Architects
- 1. Liza Potts Senior Researcher, WIDE Research Assistant Professor of Digital Humanities http://www.lizapotts.org lpotts@msu.edu @LizaPotts From the Periphery to the Center Technical Communicators as Experience Architects
- 2. Experience Architecture Experience Architects play a strategic role in building, maintaining, and sustaining experiences of participants within a given ecosystem An experience is an ecosystem – not one interface, device, space Experience architecture is an interdisciplinary exercise
- 3. Origin Story Working Across Disciplines to Create Experiences From Writing to Managing Content Across Organizations Technical Communication as Content Strategists From Documenting Problems to Architecting Experience Technical Communicators as advocates and strategists Cooperative Process of Communicating Experiences Managing teams, processes, and brands
- 5. Architects of Communication “Experience design is all about solving problems and that requires both logical, analytical thinking as well as creative design thinking.” – Lindsay Ratcliffe and Marc McNeill, authors of Agile Experience Design 2012
- 6. From Dan Willis presentation at DC Startup Weekend in 2011
- 7. Building the BA in XA Early Career Faculty working in UX Partnering Across the University Selling the Program Up and Out Partnering Outside the University Faculty with Industry Experience and Connections Experience Architecture Rhetoric Art Computer Science Philosophy Writing
- 8. Coursework Four core courses + capstone and internship Intro to XA User Research Project Management Prototyping Additional coursework across multiple programs content strategy, information design, web development, visual rhetoric, digital rhetoric design thinking, graphic design, interaction design programming, algorithms, information technology logic (logical thinking - math in the Humanities)
- 9. Talking to Prospective Students
- 10. Sustainability Finding New Faculty With practitioner contacts and experience Building Partnerships With Industry Within Academia Locating Useful Internships Experiences, Networks Launching the XA Collective Open knowledge base, curriculum, syllabi
- 11. Thank you! Come see us at SIGDOC http://sigdoc.acm.org/conference/2014/ New Book Social Media in Disaster Response http://socialdisasterresponse.org/ CFP for Edited Collection in Rhetoric & UX Coming soon with Michael Salvo! Experience Architecture Collective Launching Spring 2014 http://xacollective.org Follow-Up with Liza Twitter: @LizaPotts email: lpotts@msu.edu
Editor's Notes
- From Designer/Developer Control to Participant ControlOr, a way for us to share in the making of experiencesFrom High Design to Amateur DesignDIY culture that can address local cultures, possibilities of a rethinking of design standardsFrom Objects to StorytellingRather than presenting a collection of objects, building experiences through telling stories that engage
- Next slide goes to book