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Lisa's top 13 lessons
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Lisa's top 13 lessons


Lessons a PR hack has learned along the way in her career.

Lessons a PR hack has learned along the way in her career.

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  • If you don’t believe in yourself no one else will either. When you project confidence, people believe in you.


  • 1. Top 1013 Lessons Lisa Cruz President Red Shoes PR, INC.
  • 2. Lesson #1 Confidence is EVERYTHING
  • 3. Lesson #2 Work hard… …and then work HARDER
  • 4. Lesson #3 No one owes you anything
  • 5. Lesson #4 communicate, communicate, COMMUNICATE!!
  • 6. Lesson #5 Don’t do what EVERYONE else is doing
  • 7. Lesson #6 ALWAYS ask for the SEEMINGLY impossible
  • 8. Lesson #7 Be humble
  • 9. Lesson #8 ALWAYS respect others
  • 10. Lesson #9 Be resourceful
  • 11. Lesson #10 Follow your PASSION
  • 12. Lesson #11 Be authentic
  • 13. Lesson #12 Have fun
  • 14. Lesson #13 Write down what you are about … what’s YOUR brand?
  • 15. Questions to ask yourself What is the pain point you will address? Why should anybody listen to you? What’s your point of difference? What are you passionate about? Photo on Flickr: the.sprouts
  • 16. My personal brandvision statement To be the best in public relations while having fun, kicking @#$, and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place.
  • 17. Questions? Red Shoes PR, Inc. W6110 Aerotech Drive Connect with me! Appleton, WI 54914 Lisa Cruz 920.574.3253 Cell: 920.205.9796 spr