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MASTER THE FIRST IMPRESSION
1
Often we say that we don't judge a book by its cover but are constantly swayed by presentation! Within minutes, or
maybe even seconds, we have made up our minds. Research shows that within a few seconds of meeting a person, we
have decided whether we like them or not and spend the balance time collecting data to back our decision. This is in
tune with what Malcolm Gladwell wrote in his best-selling book “Blink” about how we make decisions literally in the
amount it takes us to blink! Can you make a great impression in the first seven seconds of meeting a person? According
to research, seven seconds is the average length of time you have to make a first impression.
Understand
What
Forms First
Impressions
Greeting
with Finesse
Words
Matter!
Body
Language
You Are Your
Best Visual
Use People’s
Names
Listen! Listen!
Listen!
Understand What
Forms First Impressions
2
In your first meeting, you do not have time to
waste and it will help you if you understand how
people make their first judgment and what you can
do to control the results. In face-to-face meetings,
93% of how you are judged is based on non-verbal
communication - your appearance and your body
language. Only 7% is influenced by the words that
you speak. Clearly, it's not just what you say - it's
how you say it and how you are looking!
1
You Are Your
Best Visual
3
People first notice your face, then your hair and
finally your feet. Whether you notice these things
or not, be rest assured that your clients/ bosses /
prospective clients are! People prefer to do
business with people they like – well-groomed,
smartly attired and neat works, no matter
whatever is your industry or job.
2
Greeting with Finesse
4
The first move you make when meeting anyone in
the workplace is to greet them – it can be a
handshake, a “namaste” or the time of the day
(e.g. Good Morning or Good Evening). A warm,
cheerful greeting is often the beginning of a good
business relationship. Offering refreshment like
tea/coffee/ water is a part of our South Asian
culture and is universally appreciated.
3
Use People’s Names
5
A little tip which goes a long way - everybody loves
the sound of their own name! When conversing, by
using your client’s name initially, you are sending a
message that you value that person and their
business. However, remember to reserve using first
names for casual set-ups only.
4
Words Matter!
6
Although your words make up a mere 7% of what
people think of you in a one-on-one encounter,
don't leave them to chance. Words like "thank
you", "please", “certainly” can go a long way -say it
everywhere, say it to your client, say it to your
staff, say it out aloud! Clients appreciate you when
you appreciate them.
5
Listen! Listen! Listen!
7
To cement a new relationship, demonstrate that
you fully comprehend the needs of your
client/business partner. Listen to what's wanted
and summarize and revert with sentences like”Let
me see if I understand…"
6
Body Language
8
Studies show that people who walk 10-20% faster
than others are viewed as important and energetic!
Pick up the pace and walk with confidence - you
never know who may be watching! A smile or a
pleasant expression tells people around you that
you are glad to be with them. Eye contact says you
are paying attention and are interested in what is
being said. Leaning slightly forward when speaking
makes you appear engaged and involved in the
conversation.
In the business environment, you plan your every
move yet potential clients/ bosses pop up in the
most unexpected places and at the most bizarre
times. For that reason, leave nothing to chance.
Every time you walk into your place of work, be
ready to make a powerful first impression.
7
Shital Kakkar Mehra is India’s leading Executive Presence Coach. With over
20 years’ of experience, Shital has personally trained over 45,000
professionals across industries, including numerous CEO’s from leading multi-
national and progressive Indian companies. Her reputation as a cutting-edge
expert comes from her depth of knowledge and the unique way she blends
the Indian corporate ethos, with global best-in-class practices.
9
8
About the Author:
Shital has conducted workshops for a diverse set of organizations across Asia, which includes Corporates,
Management Institutes and Trade Bodies. Shital is an acclaimed public orator and best-selling author. Her
book, Business Etiquette: A Guide for the Indian Professional (Harper Collins) has sold over 47,000 copies,
and has been translated into several regional Indian languages. It can also be found on the library shelves of
global academic institutes including Harvard, Yale, Princeton, Stanford, Oxford and Cambridge.
Shital is an active philanthropist, and serves on the board of Katalyst, an NGO for underprivileged girls and
Third Sector Partners (TSP), a premier Executive Search firm that enhances leadership caliber in the socio-
developmental sector.
10
9
About SuperCFO:
The challenges of managing a business are extraordinary! Managing your
business's finances, compliances, corporate governance, and addressing
strategic requirements are important tasks and one cannot afford negligence
in these areas. Moreover, every entrepreneur needs a source for strategic
advice, to meet their financial and accounting requirements. SuperCFO,
helps companies, right from their incubation days until they become a large
Public Company. We, at SuperCFO, specialize in providing Virtual CFO,
Interim CFO, Special Purpose CFO and Full Time CFO Solutions.
About SuperCFO Knowledge Series:
Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps
learning, stays young. The greatest thing in life is to keep your mind young.”
Therefore, for all of us to stay young, we have partnered with leading experts across various domain areas,
wherein they share their experience and words of wisdom, to help us all become better individuals.
11
Thank You!
Website: www.SuperCFO.com
Phone: + 91 22 259 26052
Follow Us: @SuperCFO
We would love to hear from you,
with your feedback / comments:
info@SuperCFO.com
All rights reserved. No part of this publication may be reproduced in any form, without permission in writing from SuperCFO.
Disclaimer: Neither the author nor SuperCFO intends to outrage, insult, impair or disparage, wound or hurt any beliefs or feelings of any person(s). Also, the author and
SuperCFO does not assume, and hereby disclaim any liability to any party for any loss, damage, or disruption caused to anyone as a result of relying on the content in this
publication. You are advised to take independent professional advise.

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MASTER FIRST IMPRESSIONS

  • 1. MASTER THE FIRST IMPRESSION 1 Often we say that we don't judge a book by its cover but are constantly swayed by presentation! Within minutes, or maybe even seconds, we have made up our minds. Research shows that within a few seconds of meeting a person, we have decided whether we like them or not and spend the balance time collecting data to back our decision. This is in tune with what Malcolm Gladwell wrote in his best-selling book “Blink” about how we make decisions literally in the amount it takes us to blink! Can you make a great impression in the first seven seconds of meeting a person? According to research, seven seconds is the average length of time you have to make a first impression. Understand What Forms First Impressions Greeting with Finesse Words Matter! Body Language You Are Your Best Visual Use People’s Names Listen! Listen! Listen!
  • 2. Understand What Forms First Impressions 2 In your first meeting, you do not have time to waste and it will help you if you understand how people make their first judgment and what you can do to control the results. In face-to-face meetings, 93% of how you are judged is based on non-verbal communication - your appearance and your body language. Only 7% is influenced by the words that you speak. Clearly, it's not just what you say - it's how you say it and how you are looking! 1
  • 3. You Are Your Best Visual 3 People first notice your face, then your hair and finally your feet. Whether you notice these things or not, be rest assured that your clients/ bosses / prospective clients are! People prefer to do business with people they like – well-groomed, smartly attired and neat works, no matter whatever is your industry or job. 2
  • 4. Greeting with Finesse 4 The first move you make when meeting anyone in the workplace is to greet them – it can be a handshake, a “namaste” or the time of the day (e.g. Good Morning or Good Evening). A warm, cheerful greeting is often the beginning of a good business relationship. Offering refreshment like tea/coffee/ water is a part of our South Asian culture and is universally appreciated. 3
  • 5. Use People’s Names 5 A little tip which goes a long way - everybody loves the sound of their own name! When conversing, by using your client’s name initially, you are sending a message that you value that person and their business. However, remember to reserve using first names for casual set-ups only. 4
  • 6. Words Matter! 6 Although your words make up a mere 7% of what people think of you in a one-on-one encounter, don't leave them to chance. Words like "thank you", "please", “certainly” can go a long way -say it everywhere, say it to your client, say it to your staff, say it out aloud! Clients appreciate you when you appreciate them. 5
  • 7. Listen! Listen! Listen! 7 To cement a new relationship, demonstrate that you fully comprehend the needs of your client/business partner. Listen to what's wanted and summarize and revert with sentences like”Let me see if I understand…" 6
  • 8. Body Language 8 Studies show that people who walk 10-20% faster than others are viewed as important and energetic! Pick up the pace and walk with confidence - you never know who may be watching! A smile or a pleasant expression tells people around you that you are glad to be with them. Eye contact says you are paying attention and are interested in what is being said. Leaning slightly forward when speaking makes you appear engaged and involved in the conversation. In the business environment, you plan your every move yet potential clients/ bosses pop up in the most unexpected places and at the most bizarre times. For that reason, leave nothing to chance. Every time you walk into your place of work, be ready to make a powerful first impression. 7
  • 9. Shital Kakkar Mehra is India’s leading Executive Presence Coach. With over 20 years’ of experience, Shital has personally trained over 45,000 professionals across industries, including numerous CEO’s from leading multi- national and progressive Indian companies. Her reputation as a cutting-edge expert comes from her depth of knowledge and the unique way she blends the Indian corporate ethos, with global best-in-class practices. 9 8 About the Author: Shital has conducted workshops for a diverse set of organizations across Asia, which includes Corporates, Management Institutes and Trade Bodies. Shital is an acclaimed public orator and best-selling author. Her book, Business Etiquette: A Guide for the Indian Professional (Harper Collins) has sold over 47,000 copies, and has been translated into several regional Indian languages. It can also be found on the library shelves of global academic institutes including Harvard, Yale, Princeton, Stanford, Oxford and Cambridge. Shital is an active philanthropist, and serves on the board of Katalyst, an NGO for underprivileged girls and Third Sector Partners (TSP), a premier Executive Search firm that enhances leadership caliber in the socio- developmental sector.
  • 10. 10 9 About SuperCFO: The challenges of managing a business are extraordinary! Managing your business's finances, compliances, corporate governance, and addressing strategic requirements are important tasks and one cannot afford negligence in these areas. Moreover, every entrepreneur needs a source for strategic advice, to meet their financial and accounting requirements. SuperCFO, helps companies, right from their incubation days until they become a large Public Company. We, at SuperCFO, specialize in providing Virtual CFO, Interim CFO, Special Purpose CFO and Full Time CFO Solutions. About SuperCFO Knowledge Series: Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning, stays young. The greatest thing in life is to keep your mind young.” Therefore, for all of us to stay young, we have partnered with leading experts across various domain areas, wherein they share their experience and words of wisdom, to help us all become better individuals.
  • 11. 11 Thank You! Website: www.SuperCFO.com Phone: + 91 22 259 26052 Follow Us: @SuperCFO We would love to hear from you, with your feedback / comments: info@SuperCFO.com All rights reserved. No part of this publication may be reproduced in any form, without permission in writing from SuperCFO. Disclaimer: Neither the author nor SuperCFO intends to outrage, insult, impair or disparage, wound or hurt any beliefs or feelings of any person(s). Also, the author and SuperCFO does not assume, and hereby disclaim any liability to any party for any loss, damage, or disruption caused to anyone as a result of relying on the content in this publication. You are advised to take independent professional advise.