This document outlines a marketing plan for launching Fairy liquid detergent in Pakistan. It discusses conducting market research to calculate market share and demand. The marketing strategy focuses on digital advertising, activations like dish washing competitions, and sales through retailers. It aims to position Fairy as a high-performance detergent and increase coverage through incentives. The financial plan includes a P&L statement and focuses on trade marketing to maximize output while keeping costs low.
This document provides a marketing plan for Starbucks. It begins with an executive summary of Starbucks as a company and an overview of the research conducted. The document then covers Starbucks' market situation including a description of their target market and products/services. It analyzes the marketing environment through market segmentation, PESTEL analysis, and Porter's 5 forces. Research findings are presented along with distribution and marketing objectives. The document concludes with sections on marketing strategy and a marketing dynamics summary.
This marketing plan summary provides an overview of Starbucks' strategy to launch a new healthy meal selection and increase market share. Key points include:
1) Starbucks will introduce 3 new organic meal options (garlic shrimp, southwest salad, lemon chicken) to differentiate from competitors and target health-conscious consumers.
2) Marketing will focus on social media, environmental initiatives like coffee bean recycling, and diet trends to attract new customers.
3) Financial objectives are to increase earnings 19.86% and market share 2% to offset higher organic food costs. The budget will increase from 13% to 15% of revenue.
Starbucks Corporation is a global coffee and snacks retailer with over 19,000 stores worldwide. The document provides a strategic analysis of Starbucks and the retail coffee industry. It finds that the industry is mature with moderate barriers to entry. While there are many substitutes for coffee, industry leaders like Starbucks differentiate themselves through quality and experience. The analysis also examines Starbucks' strong market position and competitive strategies.
This document provides a marketing and advertising plan for Starbucks for 2011-2013. It includes an executive summary, situation analysis, marketing strategy, advertising plans, financials, and controls. The situation analysis discusses Starbucks' target demographics, market needs and trends, and performs a SWOT and competitive analysis. It finds that Starbucks' strengths include its large market share and brand perception as a premium quality brand. The document outlines objectives to continue growing Starbucks' locations, introduce new products, and expand internationally.
Starbucks has been highly successful in expanding its coffee chain across the US and world through aggressive growth strategies. However, it now faces increased competition from other chains like Dunkin' Donuts, McDonald's, and Caribou Coffee who are targeting the coffee market. These competitors have launched advertising campaigns and promotional tactics directly taking aim at Starbucks to gain market share in the retail coffee space. Starbucks remains the leading chain but must continue adapting to changing consumer preferences and competitive threats to maintain its success.
The document provides an overview of the coffee industry and market research conducted for a business pitch for Starbucks. Key findings from consumer surveys and interviews showed that people value the coffee shop experience as much as the coffee, and sometimes feel Starbucks lacks attention to their needs as caffeine lovers. The research also revealed a wide variety of Starbucks customers and reasons for visiting.
This document provides an integrated marketing communication plan for Starbucks. It includes background information and then outlines the target markets, communication objectives, creative objectives and strategies, proposed creative execution across various media channels, promotion and social media objectives and strategies, public relations objectives and strategies, and an evaluation plan. The target markets are Jen, a dedicated post-secondary student, and Matt, a sophisticated professional businessman. The plan aims to increase brand exposure, loyalty, and purchases through coordinated messaging across television, radio, magazine, online, transit, and place-based media. Promotional strategies include contests and partnerships. Public relations initiatives support charitable causes.
This document outlines a marketing plan for launching Fairy liquid detergent in Pakistan. It discusses conducting market research to calculate market share and demand. The marketing strategy focuses on digital advertising, activations like dish washing competitions, and sales through retailers. It aims to position Fairy as a high-performance detergent and increase coverage through incentives. The financial plan includes a P&L statement and focuses on trade marketing to maximize output while keeping costs low.
This document provides a marketing plan for Starbucks. It begins with an executive summary of Starbucks as a company and an overview of the research conducted. The document then covers Starbucks' market situation including a description of their target market and products/services. It analyzes the marketing environment through market segmentation, PESTEL analysis, and Porter's 5 forces. Research findings are presented along with distribution and marketing objectives. The document concludes with sections on marketing strategy and a marketing dynamics summary.
This marketing plan summary provides an overview of Starbucks' strategy to launch a new healthy meal selection and increase market share. Key points include:
1) Starbucks will introduce 3 new organic meal options (garlic shrimp, southwest salad, lemon chicken) to differentiate from competitors and target health-conscious consumers.
2) Marketing will focus on social media, environmental initiatives like coffee bean recycling, and diet trends to attract new customers.
3) Financial objectives are to increase earnings 19.86% and market share 2% to offset higher organic food costs. The budget will increase from 13% to 15% of revenue.
Starbucks Corporation is a global coffee and snacks retailer with over 19,000 stores worldwide. The document provides a strategic analysis of Starbucks and the retail coffee industry. It finds that the industry is mature with moderate barriers to entry. While there are many substitutes for coffee, industry leaders like Starbucks differentiate themselves through quality and experience. The analysis also examines Starbucks' strong market position and competitive strategies.
This document provides a marketing and advertising plan for Starbucks for 2011-2013. It includes an executive summary, situation analysis, marketing strategy, advertising plans, financials, and controls. The situation analysis discusses Starbucks' target demographics, market needs and trends, and performs a SWOT and competitive analysis. It finds that Starbucks' strengths include its large market share and brand perception as a premium quality brand. The document outlines objectives to continue growing Starbucks' locations, introduce new products, and expand internationally.
Starbucks has been highly successful in expanding its coffee chain across the US and world through aggressive growth strategies. However, it now faces increased competition from other chains like Dunkin' Donuts, McDonald's, and Caribou Coffee who are targeting the coffee market. These competitors have launched advertising campaigns and promotional tactics directly taking aim at Starbucks to gain market share in the retail coffee space. Starbucks remains the leading chain but must continue adapting to changing consumer preferences and competitive threats to maintain its success.
The document provides an overview of the coffee industry and market research conducted for a business pitch for Starbucks. Key findings from consumer surveys and interviews showed that people value the coffee shop experience as much as the coffee, and sometimes feel Starbucks lacks attention to their needs as caffeine lovers. The research also revealed a wide variety of Starbucks customers and reasons for visiting.
This document provides an integrated marketing communication plan for Starbucks. It includes background information and then outlines the target markets, communication objectives, creative objectives and strategies, proposed creative execution across various media channels, promotion and social media objectives and strategies, public relations objectives and strategies, and an evaluation plan. The target markets are Jen, a dedicated post-secondary student, and Matt, a sophisticated professional businessman. The plan aims to increase brand exposure, loyalty, and purchases through coordinated messaging across television, radio, magazine, online, transit, and place-based media. Promotional strategies include contests and partnerships. Public relations initiatives support charitable causes.
Starbucks began in 1971 in Seattle, Washington and has since expanded to over 20,000 stores globally, making it the largest coffee chain in the world. It sells hot and cold coffee drinks, teas, snacks, and other food items. Factors like new local competitors, economic recessions, and perceptions of high prices have lowered demand for Starbucks products in recent years. Starbucks faces competition from other coffee chains and shops. It aims to establish 1,000 new US stores in the next five years. The company analyzes market conditions like costs, demand factors, and potential customers to determine new store locations.
The document analyzes Starbucks Corporation's financial performance and strategies for increasing profits. It finds that net income declined from 2007 to 2008 due to increased competition. Two alternative courses of action are considered: aggressively expanding international store openings or creating a new affordable coffee product line. Quantitative and qualitative analysis determines that international expansion is preferable. The plan of action involves executive meetings, strategic planning, budgeting, and continuous implementation and evaluation to pursue the objective of increasing annual net income by 10% through global growth.
This document discusses introducing a "Starbucks Coffee Breaks" program through the Starbucks mobile app. The program would allow users to invite friends to meet up at Starbucks and receive increasing discounts on drinks as more friends join, up to 50% off for groups of 10 or more. It outlines how the app functionality would work to organize groups and view store stats. Estimates indicate the program could generate $177-422 million in additional US revenue in the first year by increasing customer traffic 5-10%, and up to $3 billion globally after 3 years with a 5-30% traffic increase. Potential risks and costs of $1.03 million are also discussed. Opportunities for future partnerships with Meetup, Eventbrite and
This document discusses the marketing strategies of Starbucks. It details Starbucks' market segmentation including target markets, demographics, psychographics, geography, and customer behaviors. Starbucks initially targeted affluent, well-educated customers but has since expanded to target nearly all demographics. The document also examines Starbucks' positioning statement and brand strategy for differentiating itself from competitors as a premium coffee retailer focused on quality coffee and community.
The document provides a marketing plan for Starbucks' Verismo single-cup coffee brewing machine. It includes an executive summary describing the Verismo and its target market. Financial details show Starbucks' revenue growth. The current market situation analyzes the specialty coffee brewing industry and Starbucks' competitors like Keurig and Nespresso. A SWOT analysis identifies the Verismo's strengths as the Starbucks brand but weaknesses as quality concerns. Objectives, strategies, budgets and controls are outlined to position the Verismo in the specialty brewing market.
Starbucks started in 1971 in Seattle's Pike Place Market with one store and has grown to a global company with over 18,000 stores in 62 countries. Starbucks prides itself on customer service and high quality coffee and products. The chairman wanted to create a place for community and conversation. Starbucks offers reasonably priced products from $5 coffee to $200 coffee machines. Their target market is ages 13-40 who enjoy coffee and busy lifestyles.
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Starbucks uses various social media platforms like Twitter, Facebook, and Instagram to engage with customers and share brand content. They monitor each platform to share the right messages with the right audiences. Starbucks also gathers valuable customer feedback and ideas through their website, MyStarbucksIdea.com. While they are leaders in social media marketing, the summary suggests Starbucks could improve customer support response time, increase rewards messaging, and leverage platforms like Instagram, LinkedIn, and Pinterest more effectively.
Starbucks is the largest international coffeehouse chain, operating over 16,000 stores globally. It offers coffee beverages, tea, food items, and coffee accessories. Starbucks' strengths include its leading position in specialty coffee, high-quality products and service, and strong brand recognition. However, it faces weaknesses such as high prices and a reliance on the US market. Opportunities for growth include expanding into new international markets. Threats include rising costs and increased competition from other coffee retailers. Starbucks pursues a strategy of providing consistently excellent customer experiences focused on coffee quality, atmosphere, and personalized service to build brand loyalty.
The document outlines Starbucks' six principles which guide the company to provide a great work environment, embrace diversity, apply high standards of excellence, develop satisfied customers, contribute positively to communities and the environment, and recognize profitability is essential for future success. It then provides details on Starbucks' corporate information, marketing mix, macroenvironmental factors including demographics, social/cultural, technological, economic, political/legal, and cultural influences, as well as its finances, competitors, and corporate partnerships.
A research on a MNC organization / a company and contribute solution for resolving issues related to the topic given to your group from subject of study.
Your required task to perform : Choose a MNC Company to do a research on information about background, operation and find a case involved (the issues must be a passive situation).
Lavazza is an Italian coffee company that is the leader in quality espresso. It aims to spread Italian coffee culture around the world. Lavazza entered the Indian market in 2007 by acquiring the Barista Coffee Shop chain, which has 150 cafes across Asia, including 132 in India. A SWOT analysis identifies Lavazza's strengths as its profitability and global brand reputation, while weaknesses include vulnerability if innovation declines. Opportunities exist in expanding to new markets like India, while threats include changes in customer tastes or emergence of substitute products from competitors.
Starbucks has grown to become one of the largest coffee companies, increasing its market share from 1% to 20% over the last 25 years. While the specialty coffee industry has few barriers to entry, Starbucks has established economies of scale, proprietary technology, and customer loyalty that make it difficult for new entrants to compete. The document discusses Starbucks' strengths like its brand image, relationships with suppliers, and store locations. It also notes weaknesses like expensive prices and potential overcrowding. Opportunities for growth include expanding into new markets and extending its brand, while threats include rising coffee costs and new competitors.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
Close The Loop: Discover tomorrow's promotional activation!Emmanuelle Luque
This document discusses ways to influence shopper behavior through integrated digital and traditional marketing solutions. It promotes a partnership between three companies - HighCo Group, Clear Channel, and Netmedia Europe - to provide an innovative multi-channel promotion solution allowing companies to reach consumers across different contexts. The "Close the Loop" project aims to deliver the right promotion to consumers on the right channel by tracking them throughout their shopping journey. A case study with Alken Maes beer showed promising results, with many consumers engaging with a digital promotion and quickly redeeming offers in stores. The document argues this type of integrated promotion approach can provide benefits like increased awareness, consumer insights, and fast campaign rollout.
This document provides solutions to improve the operations of small convenience stores. It discusses the typical challenges they face, such as limited capital, isolated locations, and inability to purchase goods in bulk. The document then proposes using technology to help owners manage their business more economically and increase sales and returns. Specific recommendations include implementing a networked system to handle inventory, sales, and reordering efficiently from remote locations. The system would also allow offering delivery services to expand the customer base.
Starbucks began in 1971 in Seattle, Washington and has since expanded to over 20,000 stores globally, making it the largest coffee chain in the world. It sells hot and cold coffee drinks, teas, snacks, and other food items. Factors like new local competitors, economic recessions, and perceptions of high prices have lowered demand for Starbucks products in recent years. Starbucks faces competition from other coffee chains and shops. It aims to establish 1,000 new US stores in the next five years. The company analyzes market conditions like costs, demand factors, and potential customers to determine new store locations.
The document analyzes Starbucks Corporation's financial performance and strategies for increasing profits. It finds that net income declined from 2007 to 2008 due to increased competition. Two alternative courses of action are considered: aggressively expanding international store openings or creating a new affordable coffee product line. Quantitative and qualitative analysis determines that international expansion is preferable. The plan of action involves executive meetings, strategic planning, budgeting, and continuous implementation and evaluation to pursue the objective of increasing annual net income by 10% through global growth.
This document discusses introducing a "Starbucks Coffee Breaks" program through the Starbucks mobile app. The program would allow users to invite friends to meet up at Starbucks and receive increasing discounts on drinks as more friends join, up to 50% off for groups of 10 or more. It outlines how the app functionality would work to organize groups and view store stats. Estimates indicate the program could generate $177-422 million in additional US revenue in the first year by increasing customer traffic 5-10%, and up to $3 billion globally after 3 years with a 5-30% traffic increase. Potential risks and costs of $1.03 million are also discussed. Opportunities for future partnerships with Meetup, Eventbrite and
This document discusses the marketing strategies of Starbucks. It details Starbucks' market segmentation including target markets, demographics, psychographics, geography, and customer behaviors. Starbucks initially targeted affluent, well-educated customers but has since expanded to target nearly all demographics. The document also examines Starbucks' positioning statement and brand strategy for differentiating itself from competitors as a premium coffee retailer focused on quality coffee and community.
The document provides a marketing plan for Starbucks' Verismo single-cup coffee brewing machine. It includes an executive summary describing the Verismo and its target market. Financial details show Starbucks' revenue growth. The current market situation analyzes the specialty coffee brewing industry and Starbucks' competitors like Keurig and Nespresso. A SWOT analysis identifies the Verismo's strengths as the Starbucks brand but weaknesses as quality concerns. Objectives, strategies, budgets and controls are outlined to position the Verismo in the specialty brewing market.
Starbucks started in 1971 in Seattle's Pike Place Market with one store and has grown to a global company with over 18,000 stores in 62 countries. Starbucks prides itself on customer service and high quality coffee and products. The chairman wanted to create a place for community and conversation. Starbucks offers reasonably priced products from $5 coffee to $200 coffee machines. Their target market is ages 13-40 who enjoy coffee and busy lifestyles.
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Starbucks uses various social media platforms like Twitter, Facebook, and Instagram to engage with customers and share brand content. They monitor each platform to share the right messages with the right audiences. Starbucks also gathers valuable customer feedback and ideas through their website, MyStarbucksIdea.com. While they are leaders in social media marketing, the summary suggests Starbucks could improve customer support response time, increase rewards messaging, and leverage platforms like Instagram, LinkedIn, and Pinterest more effectively.
Starbucks is the largest international coffeehouse chain, operating over 16,000 stores globally. It offers coffee beverages, tea, food items, and coffee accessories. Starbucks' strengths include its leading position in specialty coffee, high-quality products and service, and strong brand recognition. However, it faces weaknesses such as high prices and a reliance on the US market. Opportunities for growth include expanding into new international markets. Threats include rising costs and increased competition from other coffee retailers. Starbucks pursues a strategy of providing consistently excellent customer experiences focused on coffee quality, atmosphere, and personalized service to build brand loyalty.
The document outlines Starbucks' six principles which guide the company to provide a great work environment, embrace diversity, apply high standards of excellence, develop satisfied customers, contribute positively to communities and the environment, and recognize profitability is essential for future success. It then provides details on Starbucks' corporate information, marketing mix, macroenvironmental factors including demographics, social/cultural, technological, economic, political/legal, and cultural influences, as well as its finances, competitors, and corporate partnerships.
A research on a MNC organization / a company and contribute solution for resolving issues related to the topic given to your group from subject of study.
Your required task to perform : Choose a MNC Company to do a research on information about background, operation and find a case involved (the issues must be a passive situation).
Lavazza is an Italian coffee company that is the leader in quality espresso. It aims to spread Italian coffee culture around the world. Lavazza entered the Indian market in 2007 by acquiring the Barista Coffee Shop chain, which has 150 cafes across Asia, including 132 in India. A SWOT analysis identifies Lavazza's strengths as its profitability and global brand reputation, while weaknesses include vulnerability if innovation declines. Opportunities exist in expanding to new markets like India, while threats include changes in customer tastes or emergence of substitute products from competitors.
Starbucks has grown to become one of the largest coffee companies, increasing its market share from 1% to 20% over the last 25 years. While the specialty coffee industry has few barriers to entry, Starbucks has established economies of scale, proprietary technology, and customer loyalty that make it difficult for new entrants to compete. The document discusses Starbucks' strengths like its brand image, relationships with suppliers, and store locations. It also notes weaknesses like expensive prices and potential overcrowding. Opportunities for growth include expanding into new markets and extending its brand, while threats include rising coffee costs and new competitors.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
Close The Loop: Discover tomorrow's promotional activation!Emmanuelle Luque
This document discusses ways to influence shopper behavior through integrated digital and traditional marketing solutions. It promotes a partnership between three companies - HighCo Group, Clear Channel, and Netmedia Europe - to provide an innovative multi-channel promotion solution allowing companies to reach consumers across different contexts. The "Close the Loop" project aims to deliver the right promotion to consumers on the right channel by tracking them throughout their shopping journey. A case study with Alken Maes beer showed promising results, with many consumers engaging with a digital promotion and quickly redeeming offers in stores. The document argues this type of integrated promotion approach can provide benefits like increased awareness, consumer insights, and fast campaign rollout.
This document provides solutions to improve the operations of small convenience stores. It discusses the typical challenges they face, such as limited capital, isolated locations, and inability to purchase goods in bulk. The document then proposes using technology to help owners manage their business more economically and increase sales and returns. Specific recommendations include implementing a networked system to handle inventory, sales, and reordering efficiently from remote locations. The system would also allow offering delivery services to expand the customer base.
Convenientcast is a location-based media platform that provides programming for convenience stores to enhance the customer experience and drive sales. It displays full-motion video content on screens in stores, including branded content, advertisements, and promotions for high-profit items targeted to certain times of day. Existing markets for Convenientcast include Los Angeles, Chicago, and Pittsburgh areas. It generates millions of monthly impressions and has been shown to increase traffic and sales for convenience stores.
Mobile is the primary medium for gas and convenience purchases, with over 2/3 of searches exclusively on mobile. While most users intend to purchase within a day, location and price are the main factors influencing where they ultimately spend their money, with proximity and cost being heavily considered using mobile comparison tools. Gas and convenience paths to purchase are uniquely compressed relative to other categories, often occurring entirely within a single mobile session between initial search and in-person transaction.
This document describes an exclusive c-store merchant processing program offered through First Data Independent Sales (FDIS). FDIS is a wholly owned subsidiary of First Data Corporation, one of the largest payment processors worldwide. The program offers competitive rates for credit, debit, and EBT transactions. Merchants get access to online account management tools and a dedicated website. The program focuses on small and medium businesses and has high approval rates for many industries.
Convenience stores in some countries have had a strong food-to-go offer for many years (e.g. USA). But food-to-go has been a relatively new development for operators in other countries, including the UK.
C-Store Loyalty Program Presentation for MPMA cathyharms
Tecmark's c-store loyalty and marketing solutions help you grow your business. Connect with your customers via email or text and keep them loyal with a rewards program. This presentation includes stats and actual results from c-stores with rewards programs.
- Starbucks coffee چگونه یک مغازه فروش قهوه یک برند جهانی شد؟!Dariush Songhori
Starbucks began in 1971 with three partners opening the first store in Seattle's Pike Place Market. In the early 1980s, Howard Schultz joined Starbucks and helped expand its business. Today Starbucks has over 18,000 stores in 62 countries. The document discusses Starbucks exploring opportunities in Germany through a joint venture with KarstadtQuelle Group in 2001. It provides an analysis of the partnership's strengths, weaknesses, opportunities, and threats. Recommendations are made to help Starbucks adapt its brand and operations to the German market to ensure the venture's success.
c-store project: an e-commerce learning by doing experienceHenri ISAAC
This document describes a learning by doing pedagogy project for an e-commerce teaching master's program. It outlines:
- The challenge of teaching practical digital and project management skills.
- How the program was designed around a real-world e-commerce project for a company, involving strategy, financials, and prototype development.
- Key aspects of running the project, including timelines, milestones, assessments, and partnering with an e-commerce platform provider and consultants.
- Factors for success, such as building partnerships, training on the platform, and assembling experts to support students.
Starbucks China 2012: Overview, Analysis & RecommendationsChris Lopez
Starbucks entered the Chinese market in 1999 and has since expanded to over 738 stores in mainland China. It has the largest market share of any coffee shop brand in China at 66%. While coffee consumption in China is still relatively low compared to other countries, it is growing significantly each year as China's economy grows and a larger middle class emerges. Starbucks tailors its offerings to Chinese preferences by providing sweeter coffee drinks and more seating space for socializing over coffee.
The document discusses the emergence of kiosk banking in India as an alternative to traditional branch banking. Kiosks provide self-service options for customers to complete non-cash banking transactions like checking balances, printing statements, and making bill payments. Major banks like ICICI, SBI, and IDBI have introduced kiosks alongside ATMs to improve customer convenience and reduce costs. Kiosk banking is seen as an important tool for financial inclusion to bring banking services to rural areas. The number of kiosks operated by banks is growing rapidly to cater to more customers across India.
The document discusses how businesses can use digital coupons to build their customer lists and drive sales, explaining how digital coupons work, how to distribute them via email, text, and social media, and how to track redemption rates and determine return on investment. It provides tips on setting up digital coupon programs, including integrating coupons with point-of-sale systems and controlling redemption.
Coca Cola's marketing research failed to adequately assess consumer perception and attachment to the original Coke brand. Taste tests and surveys overlooked packaging and emotional connections. Focus groups suggested dissatisfaction would be widespread, but surveys claiming otherwise were trusted instead of reconciling the conflicting findings. By not considering regional differences and the disproportionate influence of heavy consumers, Coca Cola misunderstood consumer opinions and replaced the original Coke, sparking intense backlash. This case demonstrates the importance of comprehensive market research before major product changes.
7-Eleven Japan uses a responsive supply chain model to quickly replenish high demand convenience store items. This involves high store density, efficient POS data collection and analysis, and multiple daily deliveries. Risks include cost management and maintaining quality. It aims to closely match supply and demand through rapid replenishments but this is costly and relies on IT systems. Key aspects of its strategy include market dominance for facility location, a total information system, flexible inventory and distribution, and combined deliveries from multiple suppliers to stores during off-peak hours. Distribution centers allow for fresh products and careful sales tracking, though direct delivery is more cost efficient for manufacturers.
Loyalty programs can significantly increase store visits and sales. C-stores with active loyalty programs and communications see in-store visits increase to 50-60% compared to 31% on average. Loyalty programs provide reasons for customers to visit stores through rewards and discounts from emails and texts. Well-designed programs offer flexible rewards at various spending thresholds tailored to each customer's purchase history.
1) SEJ is the leading convenience store chain in Japan, operating over 12,000 stores with annual profits of $30 billion.
2) SEJ has pioneered highly efficient logistics and supply chain management systems using data collected from every transaction to continuously replenish products and understand customer demands and trends.
3) By analyzing detailed data collected through its integrated IT systems, SEJ is able to precisely manage inventory levels and product assortments at each store to maximize efficiency and customer value.
Slide Show Understanding The Convenience Store Industrymmcsinc
The document provides an overview of the convenience store industry in 2009. It summarizes key industry metrics like store count, sales, fuel sales, in-store sales, and profit. It also reviews top distributors and issues for new product developers to research. The presentation encourages attendees to develop well-thought out plans to introduce new products and work with convenience stores, given opportunities for growth. It directs them to industry resources and upcoming events.
This document discusses driving c-store eLoyalty through mobile rewards programs. It begins by outlining how building eLoyalty with mobile consumers can boost in-store sales through targeted promotions, coupons, and rewards delivered via social networks and mobile devices. It then provides background on the speaker company and an agenda covering c-store industry trends, the history of c-store loyalty programs, and how mobile rewards programs can engage today's consumers.
The document discusses precision marketing and how it can be used to deliver better targeted messages to customers. Precision marketing aims to understand customers at an individual level using data analysis techniques to determine the most profitable segments. It involves collecting customer data, analyzing that data for insights, and using those insights to drive efficient marketing interactions tailored to each customer. Key aspects include economic segmentation, predictive analytics, lifetime customer value analysis, and leveraging data to personalize offers for acquisition, retention and maximizing profitability across the customer lifecycle. Large companies are able to use these techniques effectively through robust customer relationship management systems and advanced data analytics technologies.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
The document discusses how QR codes can be used in marketing initiatives for beverage manufacturers and distributors to increase consumer loyalty and engagement. QR codes allow static print ads to directly link to digital content through smartphones, providing an interactive experience. Examples are given of companies like Heineken that used QR codes on packaging to direct consumers to websites with prizes, recipes, or other information. The benefits of QR codes for marketing include greater connectivity with consumers, advanced tracking of engagement metrics, and providing real-time feedback on promotional campaigns.
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Generally, a business needs a good marketing strategy i.e., the way to create an impact about the company’s product among the audience, to make the products reach the end user and to have strong business winning the competitors.
The document proposes a mobile app and marketing strategy for Costa Coffee to increase brand awareness and drive customers to Costa stores. The proposed app would include features like a coffee shop finder, push notifications with deals, barista profiles, interactive menus, integration with social media, and rewards for checking in on Foursquare. The strategy suggests promoting and distributing the app through in-store QR codes, social media, the Costa website, and other local promotions. It provides timelines and cost estimates for developing the proposed mobile app.
Starbucks' 2014 digital strategy plan aims to get consumers more engaged with the brand on digital media by creating appealing content and contests on social media networks and their website. The plan targets generation Y consumers and focuses on improving search engine optimization, promoting products on social media, grabbing attention with intriguing content, making purchases easy online and through their app, and getting feedback to improve engagement over time. Starbucks will measure success based on increases in social media engagement and app usage.
This document discusses factors that contribute to product success and failure. It provides examples of successful products like Maruti Swift, Parx clothing brand, Nokia N-series phones, Tata Docomo, Surf Excel detergent, Parachute coconut oil, Gillette razors, Bata shoes, and Coca-Cola. Examples of failed products discussed include New Coke, Microsoft TV, Colgate kitchen entrees, and Harley Davidson perfume. The document emphasizes the importance of understanding customer needs, benefits, positioning, competitive advantages, and other marketing mix elements in ensuring product success.
This document discusses factors that contribute to product success and failure. It provides examples of successful products like Maruti Swift, Parx clothing brand, Nokia N-series phones, Tata Docomo, Surf Excel detergent, Parachute coconut oil, Gillette razors, Bata shoes, and Coca-Cola. Examples of failed products discussed include New Coke, Microsoft TV, Colgate kitchen entrees, and Harley Davidson perfume. The document emphasizes the importance of understanding customer needs, benefits, positioning, competitive advantages, and other marketing mix elements in ensuring product success.
Marketing and Sales man ship. About the segmentationBhagyashriNerkar
Market segmentation involves dividing a market into distinct groups based on characteristics like demographics, needs, or behaviors. This allows companies to target specific segments and position their offerings to appeal to those segments. Some common bases for market segmentation include product, price, place, and promotion. For example, a clothing seller may segment the market based on factors like age, gender, income level, or style preferences of customers.
The Power of Integrated Marketing Campaigns - Tinhat Creativetinhatcreative
An integrated marketing campaign combines traditional and digital marketing tactics to consistently engage customers across multiple channels. The goal is to increase brand awareness and drive financial benefits. The document discusses how various companies in consumer products, retail, hospitality, and food service use integrated strategies like social media, mobile apps, and location-based marketing to better understand and interact with customers.
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
BY2 Café is a startup standing all day quick Café planning for expansion of a chain in Bengaluru to offer hygienic and authentic regional café & bites for all refreshment seekers at an affordable rate.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
This document discusses integrated marketing communication campaigns and current trends in marketing. It provides an overview of how integrated marketing offers a holistic approach, increases impact for each dollar spent by creating experiences for users, and allows more control over how consumers engage with the brand across channels. Key trends that brands are capitalizing on include using mobile and social media, geo-location data, group buying, and barcode scanning. An example is provided of how Starbucks uses various social media platforms as part of its integrated marketing plan to engage customers. The conclusion emphasizes setting clear goals, consistency of messaging, and using technology to communicate internally and with customers.
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
Branding in Omni-Channel Environment: Fashion Industry of BangladeshAhsanul Kabir Palash
Omni channel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase.
Interaction with brands has become nonlinear and shaped by many interactions across several touch points. The interconnectivity between these touch points is called omni-channel.
The document discusses strategic brand management. It covers identifying and establishing brand positioning and values, planning and implementing brand marketing programs, and measuring brand performance. Specifically, it discusses determining target markets and competitors, segmentation criteria, points of parity and differentiation, and developing a brand's positioning through its associations. The goal of strategic brand management is to build, measure, and manage brand equity over time.
International marketing management group 12- starbuckstanujmathur99
Starbucks is the largest international coffeehouse chain operating in over 50 countries. It entered international markets through joint ventures and licensing agreements. When entering India, Starbucks faced issues related to culture, marketing channels, and regulations. After failed attempts to enter through joint ventures, Starbucks is now considering a wholly-owned subsidiary. India represents a significant opportunity for Starbucks due to its large population, growing middle class, and rising coffee consumption. However, Starbucks must address cultural and regulatory challenges to succeed in India.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. I. Starbucks
a) A brief history and key facts about the
company
b) Expansion and Internationalization
II. QR codes Marketing
a) Definition & Advantages
b) Examples
III. Starbucks & QR Codes Marketing
a) New business opportunities
b) A promising future for this new marketing
trend?
3. 1971: The first Starbucks opened in Seattle
1982: Howard SCHULTZ (today’s CEO) entered in Starbucks
1985: He started up his own coffee bar « Il Giornale »
1987: He purchased Starbucks and renamed his coffee bars with this name
1996: The first Starbucks location outside North America opened in Tokyo
2004: Opening the first store in France
Brand concepts:
- The « third place »
- Takeaway
Howard
SCHULTZ
4. STRENGHTS
- World’s most famous coffee brand
- Present in social media (facebook, twitter,
youtube)
- Partnerships with numerous brands
(Barnes & Nobles libraries, United Airlines,
Marriott and Hyatt Hotels)
- Large choice of drinks
- Present in more than 40 countries
- Position of the stores
- 6th enterprise the most admired (Fortune,
2008)
- Diversification of products = satisfaction of
clients
- Strong ethical values and an ethical mission
statement
WEAKNESSES
- The ratio of quality/price is in decline
- Product pricing (more expensive than the
competitors)
-Too much focus on expansion : Lack of internal
focus
- An American business model which can’t be
adapted to all countries easily (ex: Italy or
France)
- Dependant on the retail of coffee
5. OPPORTUNITES
- A strong potential in the global
operations : new markets for coffee
are beginning to emerge as in India,
Pacific Rim nations
- Expansion : new products and
services that can be retailed in the
stores such as Fair Trade products,
new trends related to their activity
- Possibility of brand franchising, co-
branding
- New products with new distribution
channels
- Continued domestic
expansion/domination of segment
THREATS
- Competition (other coffee shops,
restaurants, supermarkets, etc.)
- Price volatility in developing
countries
- Cultural and political issues in
foreign countries
- Negative image from poorly treated
farmers
- Change of consumer trends
7. Use of the brand to launch new
different types of product
Advantage : Benefit from the
notoriety and the image of the
brand
Inconvenient : Risk of negative
impacts on the brand in case of a
failure
Pepsi Co
Dreyer’s
8. In 2007, it had a global reach of over 17,000
stores in 56 countries.
Between 2007 and 2009, Starbucks’
relentless march was slowed by 3 forces:
o Increasingly intense competition
o Rising coffee bean prices
o Global economic recession
o Result: 977 stores closed in worldwide
10. To maintain their dominant market position
Buying out competitors’ leases
Clustering several locations in a small
geographical area : saturating the market
ex: 2 Starbucks stores in the same shopping plaza
Being positioned as independent stores to
sell Starbucks products
ex: Barnes & Noble
11. Joint ventures
the formation of a new entity that is owned
jointly by two or more parent organizations :
option for supplying foreign markets that Starbucks
doesn’t have enough knowledge regarding their target
market
ex: expansion in Spain joint venture agreement with
VIPS in Spain
Retail stores :
international licensing : the firm grants rights to
a foreign company to sell the products
Ex: partnership with Restaurant Brands New Zealand
Ltd. helped to gain the competition intensity during
90s in the industry of coffee retaining in the country
12. Quick Response Code : two dimensional
matrix barcode that is readable by smart
phones
Created by Denso Wave, Japanese Company,
a Toyota subsidiary. The codes were originally
used for tracking inventory.
How does it work?
Mobile tagging : the smart phone’s owner points
the phone at a QR code and opens a barcode
reader application
13. The QR codes typically
contains :
An invitation to download a
mobile application,
A link to view a video,
An SMS message inviting the
viewer to respond a poll.
Objectives:
Disseminate large amounts of
information about the products
to the general public
Billboards, posters, television,
newspapers, magazines
14. Static QR Codes :
The code’s creator can track
information about the number of
times a code was scanned and its
associated action taken, along
with the times of scans and the
operating system of the devices
that scanned it.
So they are able to see how well
their advertising campaign is
working immediately and on a
continuous basis with a high rate
of precision.
Dynamic QR Codes :
The owner can edit the code at any time and can target a specific
individual for personalized marketing. Such codes can track more
specific information, including the scanners names and email address,
in conjunction with tracking codes on a website, conversion rates.
15. QR codes on business cards link to the
individual's full resume or website.
Victoria’s Secret incorporated QR
Codes into “Sexier than Skin”
campaign
huge billboards with nearly nude
models. QR Codes were placed over
the most “revealing” areas When
users scan the codes their new line of
women’s undergarments where
revealed
16.
17. Starbucks : one of the companies that use qr
codes in the best way. Why?
A NEW WAY TO INTERACT WITH ITS CUSTOMERS
QR codes program designed to let consumers
learn more about its coffee
Codes created by Scanbuy a company that
provides mobile bar code products and software
QR codes appear at some Starbucks locations
and in ads in popular magazines like People and
in daily newspapers as well as on billboard ads
18. videos and description by
some coffee experts
about what makes
starbucks’ coffee unique
Information about the
company’s various
products, their taste and
what food goes best with
them
19. A new promotion
strategy
Special QR codes to
promote new line of
coffee products
Smart way to boost sales
of its mobile application
downloads: smartphone
users get it in one click:
When a customer at
Starbucks scans a QR code
it brings them to a
dedicated mobile page
which promotes their app
for mobile phones
20. A QR code when scanned help find
the nearest starbucks, browse the
menu
coffee lovers can find their
favorite roast with a new
campaign that incorporates mobile
bar codes=promotion of their roast
When consumers scan the QR
code, they can vote for their
favorite roast= a strategy to
connect their stores, their digital
networks and their customers
21. Customers can also pay for drinks with QR codes
Starbucks’ mobile payment system uses an app
that can create QR codes unique for each
customer. The code is scanned by employees at
checkout
possibility to check card balance and to
constantly keep track of how much money is
left on their giftcards
Starbucks helped Lady Gaga promote her new
album: organized a program "SRCH by Starbucks
featuring Lady Gaga", Gaga fans could scan QR
codes on Starbucks banners and other materials
to receive clues about a game
Posssibility to win free download of the new
songsSmart way to promote the brand
22. QR codes marketing helps
Starbucks develop its company
through an innovative
promotion strategy, a
proximity with its customers
opportunities to save money in
advertisements
Smart way to evaluate the
impact of their marketing
communication campains
23. B) A PROMISING
FUTURE FOR
THIS NEW
MARKETING
TREND?
QR codes are here to stay
Many more opportunities left to
discover
Companies that has already begun
to use it like Starbucks can spread
the strategy in their other markets
Competitors can follow and even
improve the new strategies
created thanks to this new
marketing trend
24. B) A PROMISING
FUTURE FOR
THIS NEW
MARKETING
TREND?
For example LevelUp, a mobile
payment platform for smart
phones and other mobile
devices has taken a new
approach to developing a new
system based on a model used
by Starbucks
The company has has re-
launched its mobile payment
system: more than 1,400
businesses signed up
25. New trends in marketing can
revolutionize business opportunities in
a short time
New techniques like QR codes
marketing, mass customization…make
the most innovative companies
frequently rethink and quickly adapt
their strategies.
one of the reason why they remain
leaders in their field of activity.
So we can wonder if all companies have
to adopt new marketing trends to avoid
loosing profitable opportunities and
market shares?