Mobile is the primary medium for gas and convenience purchases, with over 2/3 of searches exclusively on mobile. While most users intend to purchase within a day, location and price are the main factors influencing where they ultimately spend their money, with proximity and cost being heavily considered using mobile comparison tools. Gas and convenience paths to purchase are uniquely compressed relative to other categories, often occurring entirely within a single mobile session between initial search and in-person transaction.
The Digital Universe 2013 Report is New Zealand’s most comprehensive Digital Media and Behavioural Research report. A 360-degree view of the myriad of platforms, products and trends that comprise today’s digital landscape.
Predicting the future using behavioral data to forecast actionBorderless Access
There is a tremendous competition for the consumer share of attention. What if you could predict the best time to push an advertising message to your potential customer? What if you could also predict the device & format the message should be customized for? Your one stop answer to these, our keynote research - "Predicting the future using behavioral data to forecast action".
How consumers are using the smartphonesCreadsmedia
Smartme Analytics monitors the mobile devices of thousands of users to understand how consumers use their smartphones. They track details like location, demographics, operating system, network provider, and device brand. The document reports that smartphone users spend an hour and one minute per day in apps, using more apps on WiFi than 3G. It also provides insights into popular gaming, social media, and shopping apps by age, gender, and OS.
Does the survey methodology play a major role in reaching the right audience? Which channel has the maximum engagement? Which technique has the capability to retain consumers for future surveying? To answer these, go through the latest deck of our keynote research - ' Survey Wars - The Force Awakens '
Advanced Mobile Analytics to really understand how consumers are using mobile
applications: insights about location, sociodemographic profile, operating system,
network operator, brand of the smartphone, etc.
Mobile Methodology - Quality and Validation - uSampMerlien Institute
Presented by Ben Leet, Sales Director, uSamp
& Richard Merrick, New Business Director, uSamp
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
David Levy & Nic Newman, Reuters Institute Digital News Report 2014, 13 JuneGlobal Editors Network
The document summarizes key findings from the Reuters Institute Digital News Report 2014 on online news habits. It found that smartphone use for accessing news is growing significantly across countries. Younger audiences prefer getting news throughout the day online, while older people prefer scheduled broadcasts. Search engines are the primary way people access news online in many countries, though some audiences prefer going directly to news brands. Social media and individual journalists are also influencing how people discover and engage with news online.
Industry updates on key mobile trends 2 10 12Performics
Tablets now drive 39.6% of mobile search clicks according to comScore data presented by Performics, with smartphones making up 38% of mobile impressions. Mobile search CPCs remain lower than desktop, at 50% less for smartphones and 20% less for tablets. Performics forecasts mobile will account for 20% of all paid search impressions by summer 2012. A separate eMarketer report found 59% of consumers use their smartphone for shopping and errands. ScanLife data showed a 300% growth in mobile barcode scanning from 2010 to 2011, with more scans in Q4 2011 than all of the previous year.
The Digital Universe 2013 Report is New Zealand’s most comprehensive Digital Media and Behavioural Research report. A 360-degree view of the myriad of platforms, products and trends that comprise today’s digital landscape.
Predicting the future using behavioral data to forecast actionBorderless Access
There is a tremendous competition for the consumer share of attention. What if you could predict the best time to push an advertising message to your potential customer? What if you could also predict the device & format the message should be customized for? Your one stop answer to these, our keynote research - "Predicting the future using behavioral data to forecast action".
How consumers are using the smartphonesCreadsmedia
Smartme Analytics monitors the mobile devices of thousands of users to understand how consumers use their smartphones. They track details like location, demographics, operating system, network provider, and device brand. The document reports that smartphone users spend an hour and one minute per day in apps, using more apps on WiFi than 3G. It also provides insights into popular gaming, social media, and shopping apps by age, gender, and OS.
Does the survey methodology play a major role in reaching the right audience? Which channel has the maximum engagement? Which technique has the capability to retain consumers for future surveying? To answer these, go through the latest deck of our keynote research - ' Survey Wars - The Force Awakens '
Advanced Mobile Analytics to really understand how consumers are using mobile
applications: insights about location, sociodemographic profile, operating system,
network operator, brand of the smartphone, etc.
Mobile Methodology - Quality and Validation - uSampMerlien Institute
Presented by Ben Leet, Sales Director, uSamp
& Richard Merrick, New Business Director, uSamp
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
David Levy & Nic Newman, Reuters Institute Digital News Report 2014, 13 JuneGlobal Editors Network
The document summarizes key findings from the Reuters Institute Digital News Report 2014 on online news habits. It found that smartphone use for accessing news is growing significantly across countries. Younger audiences prefer getting news throughout the day online, while older people prefer scheduled broadcasts. Search engines are the primary way people access news online in many countries, though some audiences prefer going directly to news brands. Social media and individual journalists are also influencing how people discover and engage with news online.
Industry updates on key mobile trends 2 10 12Performics
Tablets now drive 39.6% of mobile search clicks according to comScore data presented by Performics, with smartphones making up 38% of mobile impressions. Mobile search CPCs remain lower than desktop, at 50% less for smartphones and 20% less for tablets. Performics forecasts mobile will account for 20% of all paid search impressions by summer 2012. A separate eMarketer report found 59% of consumers use their smartphone for shopping and errands. ScanLife data showed a 300% growth in mobile barcode scanning from 2010 to 2011, with more scans in Q4 2011 than all of the previous year.
C-Store Loyalty Program Presentation for MPMA cathyharms
Tecmark's c-store loyalty and marketing solutions help you grow your business. Connect with your customers via email or text and keep them loyal with a rewards program. This presentation includes stats and actual results from c-stores with rewards programs.
Convenience stores in some countries have had a strong food-to-go offer for many years (e.g. USA). But food-to-go has been a relatively new development for operators in other countries, including the UK.
Convenientcast is a location-based media platform that provides programming for convenience stores to enhance the customer experience and drive sales. It displays full-motion video content on screens in stores, including branded content, advertisements, and promotions for high-profit items targeted to certain times of day. Existing markets for Convenientcast include Los Angeles, Chicago, and Pittsburgh areas. It generates millions of monthly impressions and has been shown to increase traffic and sales for convenience stores.
This document provides solutions to improve the operations of small convenience stores. It discusses the typical challenges they face, such as limited capital, isolated locations, and inability to purchase goods in bulk. The document then proposes using technology to help owners manage their business more economically and increase sales and returns. Specific recommendations include implementing a networked system to handle inventory, sales, and reordering efficiently from remote locations. The system would also allow offering delivery services to expand the customer base.
Close The Loop: Discover tomorrow's promotional activation!Emmanuelle Luque
This document discusses ways to influence shopper behavior through integrated digital and traditional marketing solutions. It promotes a partnership between three companies - HighCo Group, Clear Channel, and Netmedia Europe - to provide an innovative multi-channel promotion solution allowing companies to reach consumers across different contexts. The "Close the Loop" project aims to deliver the right promotion to consumers on the right channel by tracking them throughout their shopping journey. A case study with Alken Maes beer showed promising results, with many consumers engaging with a digital promotion and quickly redeeming offers in stores. The document argues this type of integrated promotion approach can provide benefits like increased awareness, consumer insights, and fast campaign rollout.
This document describes an exclusive c-store merchant processing program offered through First Data Independent Sales (FDIS). FDIS is a wholly owned subsidiary of First Data Corporation, one of the largest payment processors worldwide. The program offers competitive rates for credit, debit, and EBT transactions. Merchants get access to online account management tools and a dedicated website. The program focuses on small and medium businesses and has high approval rates for many industries.
c-store project: an e-commerce learning by doing experienceHenri ISAAC
This document describes a learning by doing pedagogy project for an e-commerce teaching master's program. It outlines:
- The challenge of teaching practical digital and project management skills.
- How the program was designed around a real-world e-commerce project for a company, involving strategy, financials, and prototype development.
- Key aspects of running the project, including timelines, milestones, assessments, and partnering with an e-commerce platform provider and consultants.
- Factors for success, such as building partnerships, training on the platform, and assembling experts to support students.
The document discusses how businesses can use digital coupons to build their customer lists and drive sales, explaining how digital coupons work, how to distribute them via email, text, and social media, and how to track redemption rates and determine return on investment. It provides tips on setting up digital coupon programs, including integrating coupons with point-of-sale systems and controlling redemption.
7-Eleven Japan uses a responsive supply chain model to quickly replenish high demand convenience store items. This involves high store density, efficient POS data collection and analysis, and multiple daily deliveries. Risks include cost management and maintaining quality. It aims to closely match supply and demand through rapid replenishments but this is costly and relies on IT systems. Key aspects of its strategy include market dominance for facility location, a total information system, flexible inventory and distribution, and combined deliveries from multiple suppliers to stores during off-peak hours. Distribution centers allow for fresh products and careful sales tracking, though direct delivery is more cost efficient for manufacturers.
Loyalty programs can significantly increase store visits and sales. C-stores with active loyalty programs and communications see in-store visits increase to 50-60% compared to 31% on average. Loyalty programs provide reasons for customers to visit stores through rewards and discounts from emails and texts. Well-designed programs offer flexible rewards at various spending thresholds tailored to each customer's purchase history.
1) SEJ is the leading convenience store chain in Japan, operating over 12,000 stores with annual profits of $30 billion.
2) SEJ has pioneered highly efficient logistics and supply chain management systems using data collected from every transaction to continuously replenish products and understand customer demands and trends.
3) By analyzing detailed data collected through its integrated IT systems, SEJ is able to precisely manage inventory levels and product assortments at each store to maximize efficiency and customer value.
Slide Show Understanding The Convenience Store Industrymmcsinc
The document provides an overview of the convenience store industry in 2009. It summarizes key industry metrics like store count, sales, fuel sales, in-store sales, and profit. It also reviews top distributors and issues for new product developers to research. The presentation encourages attendees to develop well-thought out plans to introduce new products and work with convenience stores, given opportunities for growth. It directs them to industry resources and upcoming events.
This document discusses driving c-store eLoyalty through mobile rewards programs. It begins by outlining how building eLoyalty with mobile consumers can boost in-store sales through targeted promotions, coupons, and rewards delivered via social networks and mobile devices. It then provides background on the speaker company and an agenda covering c-store industry trends, the history of c-store loyalty programs, and how mobile rewards programs can engage today's consumers.
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
The document summarizes key findings from a 2013 mobile path to purchase study. It finds that 1/3 of online retail activity now comes from mobile devices, with smartphones completing 77% of purchases in person and tablets completing 55% of purchases online. Location is the most important factor for smartphone users, while price and deals are most important for tablet users. Over half (55%) of mobile retail users went on to make a purchase.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
Mobile’s Varied Role in the Consumer Path to PurchaseVivastream
The document summarizes findings from a study on mobile usage in the path to purchase. It finds that mobile now represents a significant portion of online time spent and shopping. Usage varies between smartphones and tablets, with smartphones used more outside the home and tablets at home. Mobile is used throughout the shopping process, not just at the end, with location and promotions critical to driving conversions. The majority of mobile users intend to convert within a day, with over half of smartphone and tablet users actually making purchases on their devices.
Mobile Search and Marketing - Pubcon 2013 New Orleansadlift
The document summarizes mobile search and marketing trends from 2013-2017. It notes that by 2015, mobile search volume will surpass desktop search volume. It also states that mobile ad spending, which was 20% of search spending in 2013, will grow to 50% by 2017. Other key points include the growing percentage of mobile paid search clicks and lower mobile CPCs compared to desktop. The presentation was given by Prashant Puri, CEO of the digital marketing company AdLift.
A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life.
The idea of smart cities is an intriguing concept. However, the future will partly be a story of how the architects defining the way our future cities operate are going to be citizens themselves. As the internet makes us more informed, we are in turn making better informed decisions.
We are becoming smart citizens and through our changing behaviors, efficient practices and smarter social norms are developing in our cities.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
C-Store Loyalty Program Presentation for MPMA cathyharms
Tecmark's c-store loyalty and marketing solutions help you grow your business. Connect with your customers via email or text and keep them loyal with a rewards program. This presentation includes stats and actual results from c-stores with rewards programs.
Convenience stores in some countries have had a strong food-to-go offer for many years (e.g. USA). But food-to-go has been a relatively new development for operators in other countries, including the UK.
Convenientcast is a location-based media platform that provides programming for convenience stores to enhance the customer experience and drive sales. It displays full-motion video content on screens in stores, including branded content, advertisements, and promotions for high-profit items targeted to certain times of day. Existing markets for Convenientcast include Los Angeles, Chicago, and Pittsburgh areas. It generates millions of monthly impressions and has been shown to increase traffic and sales for convenience stores.
This document provides solutions to improve the operations of small convenience stores. It discusses the typical challenges they face, such as limited capital, isolated locations, and inability to purchase goods in bulk. The document then proposes using technology to help owners manage their business more economically and increase sales and returns. Specific recommendations include implementing a networked system to handle inventory, sales, and reordering efficiently from remote locations. The system would also allow offering delivery services to expand the customer base.
Close The Loop: Discover tomorrow's promotional activation!Emmanuelle Luque
This document discusses ways to influence shopper behavior through integrated digital and traditional marketing solutions. It promotes a partnership between three companies - HighCo Group, Clear Channel, and Netmedia Europe - to provide an innovative multi-channel promotion solution allowing companies to reach consumers across different contexts. The "Close the Loop" project aims to deliver the right promotion to consumers on the right channel by tracking them throughout their shopping journey. A case study with Alken Maes beer showed promising results, with many consumers engaging with a digital promotion and quickly redeeming offers in stores. The document argues this type of integrated promotion approach can provide benefits like increased awareness, consumer insights, and fast campaign rollout.
This document describes an exclusive c-store merchant processing program offered through First Data Independent Sales (FDIS). FDIS is a wholly owned subsidiary of First Data Corporation, one of the largest payment processors worldwide. The program offers competitive rates for credit, debit, and EBT transactions. Merchants get access to online account management tools and a dedicated website. The program focuses on small and medium businesses and has high approval rates for many industries.
c-store project: an e-commerce learning by doing experienceHenri ISAAC
This document describes a learning by doing pedagogy project for an e-commerce teaching master's program. It outlines:
- The challenge of teaching practical digital and project management skills.
- How the program was designed around a real-world e-commerce project for a company, involving strategy, financials, and prototype development.
- Key aspects of running the project, including timelines, milestones, assessments, and partnering with an e-commerce platform provider and consultants.
- Factors for success, such as building partnerships, training on the platform, and assembling experts to support students.
The document discusses how businesses can use digital coupons to build their customer lists and drive sales, explaining how digital coupons work, how to distribute them via email, text, and social media, and how to track redemption rates and determine return on investment. It provides tips on setting up digital coupon programs, including integrating coupons with point-of-sale systems and controlling redemption.
7-Eleven Japan uses a responsive supply chain model to quickly replenish high demand convenience store items. This involves high store density, efficient POS data collection and analysis, and multiple daily deliveries. Risks include cost management and maintaining quality. It aims to closely match supply and demand through rapid replenishments but this is costly and relies on IT systems. Key aspects of its strategy include market dominance for facility location, a total information system, flexible inventory and distribution, and combined deliveries from multiple suppliers to stores during off-peak hours. Distribution centers allow for fresh products and careful sales tracking, though direct delivery is more cost efficient for manufacturers.
Loyalty programs can significantly increase store visits and sales. C-stores with active loyalty programs and communications see in-store visits increase to 50-60% compared to 31% on average. Loyalty programs provide reasons for customers to visit stores through rewards and discounts from emails and texts. Well-designed programs offer flexible rewards at various spending thresholds tailored to each customer's purchase history.
1) SEJ is the leading convenience store chain in Japan, operating over 12,000 stores with annual profits of $30 billion.
2) SEJ has pioneered highly efficient logistics and supply chain management systems using data collected from every transaction to continuously replenish products and understand customer demands and trends.
3) By analyzing detailed data collected through its integrated IT systems, SEJ is able to precisely manage inventory levels and product assortments at each store to maximize efficiency and customer value.
Slide Show Understanding The Convenience Store Industrymmcsinc
The document provides an overview of the convenience store industry in 2009. It summarizes key industry metrics like store count, sales, fuel sales, in-store sales, and profit. It also reviews top distributors and issues for new product developers to research. The presentation encourages attendees to develop well-thought out plans to introduce new products and work with convenience stores, given opportunities for growth. It directs them to industry resources and upcoming events.
This document discusses driving c-store eLoyalty through mobile rewards programs. It begins by outlining how building eLoyalty with mobile consumers can boost in-store sales through targeted promotions, coupons, and rewards delivered via social networks and mobile devices. It then provides background on the speaker company and an agenda covering c-store industry trends, the history of c-store loyalty programs, and how mobile rewards programs can engage today's consumers.
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
The document summarizes key findings from a 2013 mobile path to purchase study. It finds that 1/3 of online retail activity now comes from mobile devices, with smartphones completing 77% of purchases in person and tablets completing 55% of purchases online. Location is the most important factor for smartphone users, while price and deals are most important for tablet users. Over half (55%) of mobile retail users went on to make a purchase.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
Mobile’s Varied Role in the Consumer Path to PurchaseVivastream
The document summarizes findings from a study on mobile usage in the path to purchase. It finds that mobile now represents a significant portion of online time spent and shopping. Usage varies between smartphones and tablets, with smartphones used more outside the home and tablets at home. Mobile is used throughout the shopping process, not just at the end, with location and promotions critical to driving conversions. The majority of mobile users intend to convert within a day, with over half of smartphone and tablet users actually making purchases on their devices.
Mobile Search and Marketing - Pubcon 2013 New Orleansadlift
The document summarizes mobile search and marketing trends from 2013-2017. It notes that by 2015, mobile search volume will surpass desktop search volume. It also states that mobile ad spending, which was 20% of search spending in 2013, will grow to 50% by 2017. Other key points include the growing percentage of mobile paid search clicks and lower mobile CPCs compared to desktop. The presentation was given by Prashant Puri, CEO of the digital marketing company AdLift.
A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life.
The idea of smart cities is an intriguing concept. However, the future will partly be a story of how the architects defining the way our future cities operate are going to be citizens themselves. As the internet makes us more informed, we are in turn making better informed decisions.
We are becoming smart citizens and through our changing behaviors, efficient practices and smarter social norms are developing in our cities.
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
1) Consumers are increasingly using multiple devices throughout their research and purchase journeys. Mobile devices are an integral part of the consumer experience, with smartphones and tablets doubling the time spent online.
2) Each platform serves different but complementary purposes - desktops are used for comprehensive research, while smartphones provide immediate, location-based solutions and tablets are well-suited for visual exploration of topics.
3) Within specific categories like home and garden, content consumption varies by device - desktop users focus on complex tasks like remodeling, smartphone users look for quick solutions, and tablets are popular for visual activities like landscaping ideas.
MOBILE TRENDS - FROM TOUCHPOINT TO BEHAVIOR_ Mobifest conference keynote GABR...gabrielpatru
This document discusses the rise of smartphones and their impact on consumer behavior. Some key points:
- Smartphones have become the primary driver of changes in how consumers spend their daily lives and access information. Nearly all Facebook users and a quarter of under-35s use smartphones to search for product info.
- Romanians are leading a trend of "multiscreening" where people use their smartphones while watching TV. Yet most brands are missing this opportunity by not directing TV viewers to mobile-friendly online assets.
- Mobile is becoming the "connective tissue" that frames the new media ecosystem and ambient mobility as people constantly switch between multiple internet-connected screens.
- In the future, mobile will mean rapidly changing
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
It's a mobile world out there. You wish your site (and apps) to be 'mobile first' and make sure they are using the best practices for mobile. It's important to remember that E-commerce occurs across apps and web, but consumers rely disproportionately on mobile web for commercial tasks. In these slides we will show you how to improve your sites/app for the new world.
Good luck!
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper Leonardo
This document discusses how mobile devices are changing travel marketing. It notes that travelers are increasingly using smartphones and tablets to research and book travel. Nearly half of all travel inquiries and a majority of hotel bookings are now done on mobile. As such, marketers must optimize websites and apps for mobile to cater to these new consumer behaviors. The document provides tips on how to design for mobile, including big buttons, swift navigation, visual content like photos and videos, and ensuring important information like contact details and hours are easily accessible. It emphasizes that mobile optimization is critical for hotels to engage today's travelers.
Cribbett and Redelinghuys - Cutting Edge of NewMR 2015Ray Poynter
The document compares participation and response quality between mobile-only, desktop/laptop-only, and mixed device users in an online research community. It finds that while dropout rates were similar across groups, desktop/laptop users averaged slightly more responses and words per person. However, the differences were not statistically significant. The document calls for more research to better understand how device usage impacts online research.
The document provides insights from a global study on mobile consumer trends. It finds that while mobile phone usage has evolved beyond calls and texts, levels of smartphone adoption and mobile integration into daily life varies significantly between mature, developing, and emerging markets. Emerging markets show the strongest reliance on mobile for personal productivity and lifestyle management. The rise of mobile transactions is also explored, finding consumers are most likely to make entertainment, bill payments and music purchases via mobile. However, ease of use remains paramount for encouraging complex mobile activities like retail purchases or mobile wallet usage.
Razorfish Global Tech Summit 2015 - David Iudica, YahooRazorfish
The document discusses the rapid rise of smartphone dominance. It finds that within 5 years, 71% of users will rely primarily on their smartphones for digital activities. Currently, 18% of users are considered "smartphone dominant" but this will grow to 57% within 2-3 years as the behavior spreads to all demographics. Three factors will accelerate this shift: 1) developing experiences for larger screens like phablets that see the fastest growth, 2) improving cross-device experiences as many users multitask across devices, and 3) adapting to trends in app replacement and innovation to drive continued app usage. Marketers must recognize this mobile-first environment and create integrated, cross-device strategies using formats like native ads that work
This document provides a summary of mobile device usage around the world based on Nielsen's 2013 Mobile Consumer Report. Some key findings include:
- Smartphone ownership varies significantly by country, with over 65% of users in Australia, China, and South Korea owning smartphones, compared to only 10% in India.
- Younger users are more likely to own smartphones globally, while older users prefer feature phones. However, smartphone adoption is expected to increase as younger users age.
- Most countries have gender differences in device ownership, typically with males more likely to own smartphones and females more likely to own feature phones.
- Data plan ownership and costs vary widely between countries, with users in places like India and Russia more likely to
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
1. Mobile Path to Purchase Study
Understanding Mobile’s Role in the Retail Path to Purchase
2013
2. 2xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
KEY FINDINGSMOBILE IS THE PRIMARY MEDIUM FOR GAS & CONVENIENCE
APP USE IS HIGH IN GAS & CONVENIENCE MOBILE SEARCHES
GAS & CONVENIENCE SEARCHERS MAKE QUICK DECISIONS BUT CAN BE INFLUENCED
LOCATION AND PRICE ARE THE MAIN FACTORS DRIVING CONVERSION
used mobile exclusively in their purchase
decision
of search time is happening in apps
rather than mobile web
plan to purchase within the day,
but only 10% have a specific
location in mind
of Smartphone purchasers did so for
one of these reasons
2/3
97%
88%
69%
Gas & Convenience users
are inherently mobile.They
use their phones while
on-the-go, looking for
nearby locations at the
right price, and with
increased urgency.
Therefore, the entire path
to purchase often occurs in a single mobile
session. Though the process is condensed
compared to activity in other categories
studied, Smartphone sessions are lengthy -
50% longer than the average mobile retail
shopping session - so there is plenty of
time to reach and influence these
engaged consumers!
3. 3xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
TOPICS
COVERED» Mobile Reach & Usage
» Profile of the Mobile Gas & Convenience User
» Mobile Engagement & Behaviors
» Consideration & Conversion
» Comparing the Options: Price & Location
» Mobile Advertising – Awareness & Impact
4. 4xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
STUDY
METHODOLOGYThis study combines online survey data from 2,000 U.S.Tablet
and Smartphone users, as well as actual observed behaviors
from Nielsen’s Smartphone Analytics Panel of 6,000
Apple and Android users – each group reporting they
had engaged in activity related to Gas & Convenience
information, products and services in the past 30 days.
Respondent totals are as follows (none of which
are mutually exclusive):
• Smartphone owners: 1,765
• Tablet owners: 1,526
• Gas & Convenience users: 1,038
xAd, and long-time partner Telmetrics,
have collaborated with Nielsen to
develop this first-to-market mobile
behavior study that helps track the
mobile consumer from initial purchase
intent to conversion, while exploring
ad effectiveness and examining the
various profiles of mobile Gas &
Convenience users.
5. 5xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
MOBILE
REACH
& USAGE
6. 6xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
FOR THE GAS & CONVENIENCE
CATEGORY, SMARTPHONE IS
THE DOMINANT MEDIA
Number of Online Shoppers
(thousands)
PC
Smartphone
Tablet*
5,084
12,900
685
Source: Nielsen Online panel, Nielsen Mobile panel, Nielsen iPad panel – March 2013
*Tablet estimates are directional with a low base size
Percent of Time Spent
Usage by Device
(Includes consumers who do not have all three devices)
1%
TABLET
14%
PC
85%
SMARTPHONE
7. 7xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
SMARTPHONE SESSIONS ARE MORE THAN
2X IN LENGTH OVER PC, AVERAGING
OVER 6 MINUTES PER SESSION
Source: Nielsen Online panel, Nielsen Mobile panel, Nielsen iPad panel – March 2013
*Tablet estimates are directional with a low base size
In comparison,
Retail users spend
just over 4 minutes
on mobile
Average Session Length
(minutes)
PC
Smartphone
Tablet*
2.5
6.5
2.9
8. 8xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
GAS & CONVENIENCE MOBILE USERS ARE
ACCESSING THEIR DEVICES DURING THE
EVENING COMMUTING HOURS
Source: Nielsen Online panel , Nielsen Mobile panel – March 2013
Note: Mobile Projections are n>17
Mobile PC
PC activity spikes before
lunch, while mobile activity
spikes before the drive home
INDEX OF ONLINE USAGE ACTIVITY BY HOUR
(100 = AVERAGE AMOUNT OF SHOPPERS FOR THAT CHANNEL)
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
250
200
150
100
50
0
9. 9xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
Source: Nielsen March 2013 Mobile Database
*Reach % calculated based on consumers with Smartphone devices, 126.6MM
HIGH USAGE OF APPS OVER
MOBILE WEB HIGHLIGHTS THE
IMPORTANCE OF EASY ACCESS TO
INFORMATION IN THIS CATEGORY
UNIQUE AUDIENCE AND REACH
GAS & CONVENIENCE
US,ANDROID AND IPHONE, MARCH 2013
APPS WEB
MONTHLY TIME PER PERSON (HH:MM:SS)
GAS & CONVENIENCE
US,ANDROID AND IPHONE, MARCH 2013
91%
11.7M
1.8M
14%
Combined Gas & Convenience
App/Web Time per Person
00:37:56
WEB
3%
00:08:37
APPS
97%
00:40:41
10. 10xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
PROFILE OF THE
MOBILE GAS &
CONVENIENCE USER
Demographic Insights
11. 11xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
GAS & CONVENIENCE
TABLET AND SMARTPHONE
USERS SKEW MALE AND
MORE MATURE IN AGE
18-24 25-43 35-44 45-54 55+
AGE COMPOSITION
US, Android and iPhone, March 2013
17%
15%
15%
14%
23%
22%
22%
27%
20%
20%
19%
23%
18%
17%
16%
22%
22%
26%
28%
13%
Total US Mobile
Total Gas & Convenience
Gas & Convenience App Users
Gas & Convenience Browser Users
Total US Mobile
Total Gas & Convenience
Gas & Convenience App Users
Gas & Convenience Browser Users
GENDER COMPOSITION
US, Android and iPhone, March 2013
Female Male
50%
47%
47%
44%
50%
53%
53%
56%
4%
4%
5%
12. 12xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
USERS ARE PREDOMINANTLY
CAUCASIAN WITH OVER 1/3
MAKING BETWEEN $50-$100K
White
Asian or Pacific Islander
Other Race
Black or African-American
Mixed Racial Background
<$25K $25-50K $50-100K
$100-150K $150K+
HOUSEHOLD INCOME COMPOSITION
US, Android and iPhone, March 2013
RACE COMPOSITION
US, Android and iPhone, March 2013
15%
12%
11%
20%
22%
22%
22%
21%
34%
38%
39%
34%
18%
16%
17%
9%
12%
12%
12%
16%
6%72% 13% 4%
76% 9% 7%3%
5%77%
69%
8%
13%
7%
7%
3%
7% 5%
5%
5%
Total US Mobile
Total Gas &
Convenience
Gas & Convenience
App Users
Gas & Convenience
Browser Users
Total US Mobile
Total Gas &
Convenience
Gas & Convenience
App Users
Gas & Convenience
Browser Users
4%
13. 13xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
MOBILE
ENGAGEMENT
& BEHAVIORS
14. 14xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
MOBILE IS USED TO KICK-OFF GAS & CONVENIENCE
SEARCHES, AND OFTEN LEVERAGED ALL THE WAY THROUGH
OVER 80% OF MOBILE SEARCHERS USE
THEIR DEVICES EITHER AT THE BEGINNING
OR ALL THE WAY THROUGH SHOPPING
Questions used: CQ39: When visiting the <CATEGORY>, at what part of the research process did you use your <DEVICE>?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
STAGE OF GAS & CONVENIENCE RESEARCH PROCESS IN WHICH DEVICE WAS USED
SMARTPHONE TABLET
TOTAL TOTALGAS & CONVENIENCE GAS & CONVENIENCE
At the start
At the end
In the middle
All the way through
64% 58%
52% 48%
14%
10%14%
13%
5%
9%8%
4%
17%
23%26%
35%
15. 15xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
MOBILE IS CONSIDERED THE PRIMARY MEDIA
SOURCE FOR NEARLY ¾ OF SMARTPHONE AND
2/3 OF TABLET SHOPPERS
Questions used: CQ8G: When thinking of all the media outlets available when searching for <CATEGORY>-related information, which is most important?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
GAS & CONVENIENCE MEDIA OUTLET (TOP RANK)
ONLINE/PC IS FAR LESS IMPORTANT
FOR GAS & CONVENIENCE THAN OTHER
CATEGORIES RESEARCHED SUCH AS RETAIL
SMARTPHONE TOTAL TABLET TOTAL
SMARTPHONE
GAS & CONVENIENCE GAS & CONVENIENCE
TABLET
35%
67%
9%
25%
48%
20%
49%
26%
9%
6%
6%
8%7%8%
37%
41%
Mobile Phone
Online/PC
Tablet
Other
16. 16xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
PROXIMITY PLAYS A KEY ROLE IN CONSIDERATION
Questions used: CQ28: When looking up information related to <CATEGORY> on your <DEVICE>, which of the following do you expect regarding the location of the business?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
3/4OF MOBILE USERS EXPECT LOCATIONS TO BE 5 MILES OR CLOSER
HOW CLOSE SHOULD THE BUSINESS BE
SMARTPHONE USERS
4%
<1 MILE 6%
<1 MILE
79%
WITHIN 5 MILES
65%
WITHIN 5 MILES
9%
NO EXPECTATION
OF DISTANCE
18%
NO EXPECTATION
OF DISTANCE
8%
> 5 MILES
11%
> 5 MILES
TABLET USERS
17. 17xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
IMMEDIATE
NEEDS
DRIVE FAST
CONVERSION
Questions used: CQ17: Upon accessing the app/website on your
<<INSERT DEVICE>>, which of the following best describes you?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet
Gas & Convenience owners (n=164)
2/3OF SMARTPHONE SEARCHERS
ARE LOOKING TO MAKE A
GAS & CONVENIENCE PURCHASE
WITHIN THE HOUR!
HOW QUICKLY RESPONDENT
LOOKING TO MAKE DECISION
IMMEDIATELY
WITHIN DAY
LONGER THAN WITHIN MONTH
WITHIN HOUR
WITHIN MONTH
WASN’T LOOKING TO GO
SMARTPHONE TABLET
2% 5%
7% 2%
24%
10%
31%
43%
35%
24%
16%
18. 18xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
DESPITE AN IMMEDIATE INTENT TO PURCHASE,
MOBILE USERS CAN STILL BE INFLUENCED
2/3OF MOBILE USERS ARE STILL CONSIDERING PURCHASE OPTIONS WHEN
LOOKING UP GAS & CONVENIENCE INFORMATION ON THEIR DEVICE
Questions used: CQ17: Upon accessing the app/website on your <<INSERT DEVICE>>, which of the following best describes you?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
SMARTPHONE USERS
1%
2%
12%
27%
14%
33%
12%
8%
30%
8%
31%
22%
TABLET USERS
USERS ARE ENGAGED - SPENDING 50% LONGER
RESEARCHING GAS & CONVENIENCE
THAN THE AVERAGE RETAIL SESSION
I had no idea what I was looking for
I had a general idea what I was looking for
I had narrowed down what I was looking for
I knew exactly what I was looking for
Was just browsing
Don’t know
19. 19xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
CONSIDERATION
& CONVERSION
20. 20xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
GAS & CONVENIENCE USERS
ARE SEARCHING ON-THE-GO
Question Used:CQ16 Where were you when accessing the website/app on your smartphone/tablet?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
LOCATION OF USE
80% OF SMARTPHONE SEARCH AND
40% OF TABLET SEARCH HAPPENS
OUTSIDE OF HOME
SMARTPHONE TABLET
Home
Gas & Convenience Store
Outside of Home
Other
3%2%
1% 2%
37%
77%
59%
20%
21. 21xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
SMARTPHONES AND TABLETS ARE LEVERAGED
TO FIND A BUSINESS AND MAKE A PURCHASE
Questions used: CQ8E: When accessing <CATEGORY> information on your < DEVICE> what were you looking to ultimately accomplish?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
39% 36% 24%
36% 31% 34%
Looking for Business to
Purchase From
SMARTPHONETABLET
Looking for Contact
Information
Researching
Options
22. 22xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
NEARLY ALL MOBILE ACTIVITY LEADS
TO AN IN-PERSON TRANSACTION
Questions used: CQ19: Did you ultimately visit a store/make a purchase or transaction related to your visit to the App/Site on your <<INSERT DEVICE>>?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
MADE A PURCHASE OR TRANSACTION
RELATED TO MOBILE SEARCH
HOW GAS & CONVENIENCE
PURCHASE COMPLETED
SMARTPHONE
SMARTPHONE
TABLET
TABLET
85%
84%
96% 95%
5%4%
IN PERSON OTHER
23. 23xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
UNLIKE OTHER CATEGORIES, THE ENTIRE PATH TO
PURCHASE HAPPENS IN ONE SESSION – OFTEN MAKING
MOBILE THE EXCLUSIVE TOOL FOR PURCHASE
Questions used: CQ36: Other than on your mobile device, what other media did you use to aid in your purchase decision?
Made a Gas & Convenience Purchase and own: Smartphone(n=396),Tablet (n=138)
2 out of 3 users exclusively
used mobile in their
purchase decision
ADDITIONAL MEDIA USED TO AID IN GAS & CONVENIENCE PURCHASE DECISION
ONLINE/PC
TABLET
TELEVISION
NEWSPAPER
MAIL
YELLOW PAGES
OTHER
NO OTHER MEDIA OUTLETS WERE USED
21%
8%
8%
7%
5%
4%
2%
68%
29%
17%
5%
8%
6%
3%
1%
57%
SMARTPHONE
TABLET
24. 24xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
COMPARING
THE OPTIONS:
PRICE AND
LOCATION
$
25. 25xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
MOBILE GAS & CONVENIENCE SEARCHERS
LEVERAGE MOBILE TO FIND THE BEST
POSSIBLE OPTIONS IN COST & PROXIMITY
WAYS GAS & CONVENIENCE APP/WEBSITE USED BY DEVICE
Questions used: CQ20: Why did you go to the location/make a purchase that you did following your visit to the <CATEGORY> on your <DEVICE>?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
SMARTPHONE TABLET
To Find/Compare Pricing 66% 61%
To Look for Location 54% 56%
To Use Reviews to Decide on Location 36% 29%
To Find Online Deals 11% 10%
To Call for More Info 11% 22%
26. 26xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
GAS IS BY FAR THE MOST POPULAR
TYPE OF SEARCH IN THIS CATEGORY
SEARCH FOR GAS & CONVENIENCE BUSINESS TYPES
GAS
CONVENIENCE STORE
OIL CHANGE SERVICES/PRODUCTS
OTHER
90%
87%
19%
25%
26%
18%
2%
2%
Questions used: CQ20A: Why did you go to the location/make a purchase that you did following your visit to the <CATEGORY> on your <DEVICE>?
Total Smartphone Gas & Convenience owners (n=466),Total Tablet Gas & Convenience owners (n=164)
SMARTPHONE TABLET
27. 27xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
SMARTPHONE ACTIVITY IS LARGELY
DRIVEN BY GAS COMPARISON SITES
Source: Nielsen Online panel, Nielsen Mobile panel, Nielsen iPad panel – March 2013
*Tablet estimates are directional with a low base size
NUMBER OF ONLINE USERS BY GAS & CONVENIENCE CATEGORY
(thousands)
SMARTPHONEPC TABLET*
TOTAL CATEGORY
USAGE
GAS COMPARISON CONVENIENCE
BRANDS
GAS BRANDS OIL/LUBE BRANDS
5,084
2,053
1,460 1,816
136
12,900
11,592
1,333
271 71
685 223 262 135 -
28. 28xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
REASON VARIES BY NEED
REASONS FOR GOING TO GAS & CONVENIENCE AFTER VISITING APP/WEBSITE (TOP RANK)
Gas (n=490) Convenience (n=103)
WAS IN PRICE RANGE
CLOSE TO MY LOCATION
HAD AN EXACT LOCATION IN MIND
BRAND I WAS LOOKING FOR
FOUND DEAL THAT NEEDED IMMEDIATE ACTION
HAD GOOD REVIEWS
37%
14%
31%
42%
10%
15%
9%
13%
6%
4%
2%
8%
Questions used: CQ20A: Why did you go to the location/make a purchase that you did following your visit to the <CATEGORY> on your <DEVICE>?
GAS
CONVENIENCE
29. 29xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
MOBILE
ADVERTISING:
AWARENESS
& IMPACT
30. 30xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
C22/22A. Have you encountered/clicked any of the following types/categories of advertisements on your device(s) in the past 30 days?
Smartphone Owner for Gas & Convenience (n=466),Tablet Owner for Gas & Convenience (n=763)
¾ GAS & CONVENIENCE
USERS NOTICE MOBILE ADS
% OF GAS & CONVENIENCE USERS
THAT HAVE SEEN AN AD IN THE PAST 30 DAYS
77% 72%70% 66%
TOTAL TOTALGAS &
CONVENIENCE
GAS &
CONVENIENCE
SMARTPHONE TABLET
21%OF ALL SMARTPHONE
& TABLET USERS
CLICK ON ADS
31. 31xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
C24. You mentioned that you encountered an ad during the past 30 days on your <<INSERT DEVICE>. Did you do any of the following after viewing the ad?
1 IN 4 GAS & CONVENIENCE USERS TOOK ACTION
AFTER VIEWING AN AD ON THEIR SMARTPHONE
AND 2 IN 5 DID SO ON A TABLET
SPECIFIC ACTIONS TAKEN
BY DEVICE
TOOK ACTION AFTER VIEWING A GAS & CONVENIENCE
AD ON SMARTPHONE (N=93),TABLET (N=27)
VISITED SITE THAT WAS ADVERTISED
USED A COUPON
VISITED RETAILER
LOOKED ONLINE FOR MORE INFO
TOOK ACTION
26%
TOOK ACTION
39%
NO ACTION
74%
NO ACTION
61%
AFTER VIEWING GAS & CONVENIENCE
AD ON SMARTPHONE
NOTICED ADS ON SMARTPHONE FOR GAS & CONVENIENCE (N=358)
AFTER VIEWING GAS & CONVENIENCE
AD ON TABLET
NOTICED ADS ON TABLET FOR GAS & CONVENIENCE (N=70)
35%
31%
15%
19%
42%
27%
23%
23%
SMARTPHONE TABLET
32. 32xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
CQ27. When it comes to mobile advertising on your <<INSERT DEVICE>>, what kind of ads are you most likely to click on?
Smartphone Owner for Gas & Convenience (n=576),Tablet Owner for Gas & Convenience (n=466)
Gas & Convenience Advertising Most Likely to Click on by Device (Top Rank)
NEARLY A THIRD OF GAS & CONVENIENCE
USERS ARE MORE LIKELY TO CLICK
ON AN AD CONTAINING COUPONS
27%
19% 19%
23%
27%
19% 19%
24%
AD THAT OFFERS COUPON/
PROMOTION
SMARTPHONE TABLET
AD THAT’S LOCALLY
RELEVANT TO ME
AD THAT FEATURES A BRAND
I KNOW
AD THAT DOESN’T TAKE
ME OUTSIDE APP/WEBSITE
33. 33xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas & Convenience Path to Purchase
n Mobile is the main source of information for the Gas Convenience category – 2/3
of mobile users did not leverage any other form of media for information. Mobile
users want to make a decision right away - often within the hour. But because many
users are still undecided, there is still opportunity for influence. It’s important to reach
Gas Convenience users in the moment to impact their purchase decisions.
n Location and price are keys to mobile Gas Convenience conversion. Mobile users
are accessing their devices on-the-go and typically trying to find locations within 5
miles.The combination of proximity and the right price will bring them in the door.
n Gas Convenience users want to make a purchase - 85% of Smartphone and 84%
of Tablet users ultimately made a transaction – mostly in person.To reach these users
you have to aid in their desire to convert by offering convenient comparison tools
and deals.
CONCLUSIONS
34. 34xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas Convenience Path to Purchase
ABOUT XAD
Since 2009, xAd has grown to become one of the largest mobile-local advertising networks in the U.S. and the only one
offering the ability to target mobile audiences using a combination of location signal and search context, leading to
performance that is 3 to 5 times above the industry average.Across its network, xAd aggregates and manages the
largest network of location verified mobile inventory in the industry, resulting in billions of location-specific ad impressions
per month and over one million national and local advertisers. xAd is based in New York City with several satellite offices
across the U.S. and internationally. For more information, visit xAd.com.
ABOUT TELMETRICS
For more than 20 years,Telmetrics has been the call measurement industry leader.Telmetrics’ call tracking solutions, which
are available in North America and across Europe, track the lead generation quality of local search advertising and pay
per call programs for the leading brands in local search.This includes both publishers and agencies that serve millions
of SMBs and national franchise locations across North America and Europe.With greater visibility into advertising per-
formance across all media channels—digital, mobile, print and more—media publishers, agencies and advertisers can
optimize the media mix for higher quality lead generation, resulting in increased revenues and a more complete picture
of ROI across converging media. For more information, visit Telmetrics.com
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in
marketing and consumer information, television and other media measurement, online intelligence, mobile measurement,
trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New
York, USA and Diemen, the Netherlands.
Additional study details and findings can
be found at MobilePathtoPurchase.com.
For questions or to provide feedback,
please contact us at 888.234.7893 or
requests@xAd.com
FOR MORE
INFORMATION:
35. 35xAd/Telmetrics Mobile Path to Purchase Study: Understanding Mobile’s Role in the Gas Convenience Path to Purchase
• Gas Convenience Mobile Shopper: Smartphone or Tablet user who reported using
their mobile device to aid in a Gas Convenience purchase in the past 30 days.
• Mobile Application/App: mobile content portal which does not require access via
a mobile browser, though does still require internet access to reach.
• Mobile Website/WAP: mobile content source accessible via a mobile browser
such as Google or Safari, which requires internet access to reach. Desktop-accessible
websites visited with a Smartphone are then called mobile websites.
TERMINOLOGY