Generally, a business needs a good marketing strategy i.e., the way to create an impact about the company’s product among the audience, to make the products reach the end user and to have strong business winning the competitors.

1. Starbucks; The brand’s Success story with simple content marketing strategy
Generally, a business needs a good marketing strategy i.e., the way to create an impact about
the company’s product among the audience, to make the products reach the end user and to
have strong business winning the competitors.
One such an amazing and inspiring brand is “Starbucks”. With the name, you may be aware
as it is an international coffee brand with more than 23,000 stores in 65 + different countries
throughout the world.
They started with a single store in North America where the only business was to roast and
ground the coffee bean. With the strategy to develop and grow in the coffee industry, the
founder Mr Howard Schultz stood with his creative idea and won all the competitors
worldwide.
Most of the companies go with the digital marketing, but the CEO & Founder decided not to
go much into the digital way of ads marketing but maintained the social awareness and
content to an extent.
The main strategy he carried out is marketing in a creative form that attracts and makes the
consumer have fun and to return to their store more often with its all available products. He
even introduced hot & cold beverages, pastries and other regional foods according to the
people’s wish and need that became a success.
Starbucks understood the mastermind of broadening the brand. They created their own
official social pages and mobile apps where they can be in touch with the consumers directly.
They can be easily contacted and the response with the terms of customer satisfaction was the
best.
Content marketing is a sub set of marketing, Trusty content that delivers the true story is the
fact and truth in success. Starbucks deliver their true origin of brand’s story, their growth and
all available products development and markets in a creative way that attracts all the
customers to trust.
It is not only just a coffee shop, it has its ambience well designed in a way to connect socially
for all class of people with economically feasible products. It is socially engaged with the
people through social media like Facebook, Twitter, Instagram, Google +, Linkedin etc..,
with more than millions of fans and followers.
The success of content marketing; Every brand has their own true story of origin and the
progress in developing as a leading competitor. Starbucks followed these content marketing
techniques to attract the customers, build trust, develop business and to become the No. 1
brand in the coffee industry.