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1. Mobile Message Marketing Affordable Personal Effective

2. At the risk of overselling this, text message marketing is fast becoming the most powerful advertising channel for businesses of all sizes and shapes.

3. Period.

4. Interacting with prospective and existing customers via their cellular device just makes sense.

5. It is inexpensive, personal, immediate, well-received and it delivers results.

6. Hand held cellular devices represent the most direct way to engage your customer.

7. Imagine the pizza shop owner who sends a text message to those that have asked to receive one, announcing a 2 for 1 pizza special at 5 o'clock on a Wednesday afternoon.

8. Dozens of people show up with their text coupon.

9. The same holds true for the HVAC company that sends a text on the first warm day of the year announcing service and equipment specials.

10. Disney theme parks are one of the latest companies to adopt text message advertising to announce everything from specials to where a favorite character is signing autographs in the park.

11. More than 80% of the U.S. population carries a cellular device with them all the time.

12. Statistically there are certain demographics that prefer text to voice communication.

13. And the number of people accessing the web from their hand held device is overwhelming. The Pew Internet & American Life Project just released the "Future of the Internet III" report that has some interesting predictions.

14. Among the most applicable to businesses is the idea that by 2020, there will be 20 billion cell phones in the world - and they will be the primary method through which people access the Internet and communicate.

15. In the ever more crowded world of advertising there are some channels that just don't deliver well anymore.

16. Radio and TV have lost their advertising effectiveness, and print mediums are even worse.

17. Advertisers demand a channel that will deliver results.

18. Text message marketing is the answer.

19. It will engage your prospect and talk with them at the time they are ready to buy.

20. The time when you want to be noticed most.