Bringing the Social Media
                 Revolution to Health Care
                             Lee Aase

        Manage...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Six Magic Words

                               and

                           Four Reasons



Wednesday, May 12, 2010
Wednesday, May 12, 2010
About Lee Aase (@LeeAase)
      • B.S. Political Science
      • 14 years in politics and government at
          local, s...
A Grandpa who appreciates the
             power of Facebook




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Dispelling Myths and Answering
       Misgivings about Social Media
     • Just a passing fad
     • Just for kids
     • ...
Demonstrate that social media
                 tools are...

     • Immensely powerful
     • Consistent with your organiz...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Top SMUG Textbooks
     • Getting Things Done, David Allen
     • The 4-Hour Workweek, Tim Ferriss
     • Free: The Future...
Wednesday, May 12, 2010
The Most Important Word
                       in Web 2.0




Wednesday, May 12, 2010
Wednesday, May 12, 2010
A Partial List of FREE Tools

                          Blogs        RSS

                      Podcasts    Social Network...
Intro to Blogs
        • Just an easy-to-publish Web site that
            allows comments
        • Blogs in Plain Englis...
RSS = Really Simple Syndication



        • Lets you easily track dozens of blogs
            or other Web sites without ...
Podcasts
     • TiVo for Audio (and now video)
     • Don’t need an iPod to use
     • Series of segments to which you can...
Social Networking Sites




Wednesday, May 12, 2010
Wikis
     • Collaborative editing tools
     • Wikipedia the most famous
     • 2.9 million articles in English
     • De...
Wednesday, May 12, 2010
YouTube

     • World’s second largest search engine
     • Google bought for $1.65 Billion
     • “The world has voted, a...
Slideshare.net and uStream.tv




Wednesday, May 12, 2010
Wednesday, May 12, 2010
A Story from Twitter




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Ensuing Conversation




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Thesis #1: Air was the
                original social medium




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Mayo Clinic and Word of Mouth

     • 91 percent of patients surveyed say
         they have said “good things” to an
    ...
Sources of Information Influencing
               Preference for Mayo Clinic

             Word of mouth                  ...
#2: Electronic tools merely
           facilitate broader, more
          efficient transmission by
           overcoming ...
Wednesday, May 12, 2010
#3: The mass media era was
          a temporary anomaly




Wednesday, May 12, 2010
Evolution of Community
     • Local: Pre-1930
     • National: 1930-2005, made possible by
         mass media
     • Glob...
Wednesday, May 12, 2010
#4: Social media are the
         third millennium’s defining
            communications trend



Wednesday, May 12, 2010
Wednesday, May 12, 2010
#7: Hand-wringing about
       merits and dangers of social
        media is as productive as
             debating gravit...
What else do patients
         know about you?


 Copyright 2009, Health Grades, Inc. All Rights Reserved.
Wednesday, May...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
#9: Mass media will remain
       powerful levers that move --
        and are moved by -- social
               media buz...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
USA Today
                          Nov 12, 2009




                                         3031031-7



Wednesday, May ...
#10: Social media strategies
       can’t compensate for an
   inferior offering or bad service




Wednesday, May 12, 2010
United Breaks Guitars Breaks United




Wednesday, May 12, 2010
Wednesday, May 12, 2010
#17: Social media are free in
       any ordinary sense of the
      word (or at least ridiculously
             inexpensi...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Total Cost for Mayo Clinic
        Facebook, YouTube and Twitter




                  $0.00
Wednesday, May 12, 2010
In England, based on current
                  exchange rates:




                  £0,00
Wednesday, May 12, 2010
In the European Union:




                  €0,00
Wednesday, May 12, 2010
Cost for a Standard Definition
                 Flip Video Camera




 $149.99            HD available for an additional $...
What’s wrong with this picture?




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
podcasts.mayoclinic.org




Wednesday, May 12, 2010
newsblog.mayoclinic.org




Wednesday, May 12, 2010
sharing.mayoclinic.org




Wednesday, May 12, 2010
Yearly Cost for a
                          Customized Blog




      $75.00
Wednesday, May 12, 2010
Cost for Your Global TV Station
           and Publishing Platform




      $300.00
Wednesday, May 12, 2010
#18: As I approaches zero,
           ROI approaches infinity




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
#19: MacGyver is the model
        for social media success




Wednesday, May 12, 2010
The MacGyver Mindset




Wednesday, May 12, 2010
Mayo Clinic Medical Edge
                 News Media Syndications




Wednesday, May 12, 2010
First Foray in New Media




            • Existing Medical Edge radio mp3s
            • Launched Sept. ‘05; Downloads up...
Step 2: More, Longer Podcasts




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
#20: Social media enable
        authentic communication if
          you don’t purposefully
            complicate things...
Key Tool: Flip Video Camera*
       • Affordable
       • Recording interviews (with tripod)
           improves existing ...
Wednesday, May 12, 2010
Case Study: Simple Storytelling
      • 8:45 a.m. Colleague mentions article
          coming off embargo at 3 p.m.
      ...
Wednesday, May 12, 2010
#22: Social media are an
        essential part of a balanced
           communications diet



Wednesday, May 12, 2010
Basic Social Media “Food Groups”




Wednesday, May 12, 2010
#24: Compelling content is
          much more valuable than
          advertising time or space



Wednesday, May 12, 2010
The Octogenarian Idol Story
      • Alerted to interesting video of elderly
          couple playing piano in Gonda atrium...
The next day...




Wednesday, May 12, 2010
Six days later...




Wednesday, May 12, 2010
April 22




Wednesday, May 12, 2010
Sunday, May 3




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
May 4




Wednesday, May 12, 2010
Cinco de Mayo




Wednesday, May 12, 2010
May 10




Wednesday, May 12, 2010
Wednesday, May 12, 2010
May 11




Wednesday, May 12, 2010
May 12




Wednesday, May 12, 2010
May 15




Wednesday, May 12, 2010
Early Morning May 26




Wednesday, May 12, 2010
May 26, 2009: Live in Studio
               Good Morning America




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Results to Date

  • More than 7 million views on YouTube
  • >1.4 million views on Sharing Mayo Clinic
  • From 200 views...
#26: Your mileage may vary,
        but you’ll go a lot further if
              you get a car.



Wednesday, May 12, 2010
#25: If you’re remarkable
      enough, your customers will
         create content for you



Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Jillayn Hey’s “Remarkable” Story
      “One statement has stuck out above all
      of the medical jargon written by the
 ...
Therapeutic Storytelling...
   “I recently read an (Utne Reader) article ... (which said) that
   through telling our pers...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Answers to Objections
     • “But what about the cost in staff time to
         maintain all of these social media
       ...
Thesis #27: A Step Beyond 7 Habits




Wednesday, May 12, 2010
“8th Habit” Opportunity
     I can go to any group, and I do it all the time, all over the world, and I
     ask a simple ...
Stephen Covey’s “8th Habit”
      Going beyond effectiveness to greatness


         “Find your voice and inspire
        ...
#28: Paying for advertising
         while not taking advantage
         of FREE social media tools
           isn’t parti...
A Story from Facebook...




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Tamiko says...

     “I’ve had lots of people ask me about the
     YouTube video and I’ve told at least 30
     people th...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
The most harmful TV show in
                  U.S History?
     • Married with Children?
     • Baywatch?
     • The Survi...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
“Kids will take a chance.
     If they don’t know,
     they’ll have a go.”
         -- Sir Ken Robinson, TED 2006



Wedn...
#29: Your kids aren’t smarter
       than you are. They’re just
        not afraid to look dumb.



Wednesday, May 12, 2010
#33: Social media will
         decrease diffusion time for
          research and innovations



Wednesday, May 12, 2010
Wednesday, May 12, 2010
Thesis 9 and 33 Combined!




Wednesday, May 12, 2010
Last Friday




                                        3031031-9



Wednesday, May 12, 2010
Less than 24 hours after my initial appointment, I not
            only had a new diagnosis - a UT split tear - but had
  ...
Wednesday, May 12, 2010
From this morning...




Wednesday, May 12, 2010
#34: Challenges of
        introducing social media in
         your work are not unique



Wednesday, May 12, 2010
Businesses Already Revolutionized
  • Music - iTunes vs. Tower Records
  • Classified Advertising - eBay, Craigslist
  • B...
#35: Social technologies will
         transform healthcare




Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
A few ideas for HR applications
 • Employee onboarding
 • Social networking groups for new
     employees to reduce turnov...
Possible Internal Applications
 • Intranet as blog enabling comments,
     voting
 • Collaboration platforms
 • Wikis for ...
The 36th Thesis
     If your organization can’t find a way to
     constructively use free tools that enable
     deep, tw...
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
Wednesday, May 12, 2010
The 37th Thesis

     Applying social media in health care isn’t
     just inevitable: it’s the right thing to do in
     ...
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Sharp Social Media Presentation

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I had an opportunity to lead morning seminars on social media on Monday and Tuesday in San Diego. With a longer time allotted for the presentations, I was able to go into more depth than is usual. It also was the first presentation my wife Lisa got to see, so she is featured early. Here are the slides.

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Sharp Social Media Presentation

  1. 1. Bringing the Social Media Revolution to Health Care Lee Aase Manager, Syndication and Social Media Mayo Clinic Sharp University May 11, 2010 Wednesday, May 12, 2010
  2. 2. Wednesday, May 12, 2010
  3. 3. Wednesday, May 12, 2010
  4. 4. Six Magic Words and Four Reasons Wednesday, May 12, 2010
  5. 5. Wednesday, May 12, 2010
  6. 6. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 − Media relations consultant − Manager since 2004 − Media Relations/Research Comm − Syndication and Social Media Wednesday, May 12, 2010
  7. 7. A Grandpa who appreciates the power of Facebook Wednesday, May 12, 2010
  8. 8. Wednesday, May 12, 2010
  9. 9. Wednesday, May 12, 2010
  10. 10. Dispelling Myths and Answering Misgivings about Social Media • Just a passing fad • Just for kids • Just toys with no real business use • I don’t have time for social media; I’m already drowning in email and can’t add another thing • I’m too old to “get” social media • They’re complicated and bewildering Wednesday, May 12, 2010
  11. 11. Demonstrate that social media tools are... • Immensely powerful • Consistent with your organization’s values (or should be) • Free (or ridiculously inexpensive) • and... Wednesday, May 12, 2010
  12. 12. Wednesday, May 12, 2010
  13. 13. Wednesday, May 12, 2010
  14. 14. Wednesday, May 12, 2010
  15. 15. Wednesday, May 12, 2010
  16. 16. Wednesday, May 12, 2010
  17. 17. Wednesday, May 12, 2010
  18. 18. Wednesday, May 12, 2010
  19. 19. Wednesday, May 12, 2010
  20. 20. Wednesday, May 12, 2010
  21. 21. Wednesday, May 12, 2010
  22. 22. Wednesday, May 12, 2010
  23. 23. Top SMUG Textbooks • Getting Things Done, David Allen • The 4-Hour Workweek, Tim Ferriss • Free: The Future of a Radical Price, Chris Anderson Wednesday, May 12, 2010
  24. 24. Wednesday, May 12, 2010
  25. 25. The Most Important Word in Web 2.0 Wednesday, May 12, 2010
  26. 26. Wednesday, May 12, 2010
  27. 27. A Partial List of FREE Tools Blogs RSS Podcasts Social Networks Skype YouTube Wikis Twitter Slideshare uStream Wednesday, May 12, 2010
  28. 28. Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • You read them all the time without even knowing it Wednesday, May 12, 2010
  29. 29. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option Wednesday, May 12, 2010
  30. 30. Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Create your own FREE podcast (listed in iTunes) through SMUG Wednesday, May 12, 2010
  31. 31. Social Networking Sites Wednesday, May 12, 2010
  32. 32. Wikis • Collaborative editing tools • Wikipedia the most famous • 2.9 million articles in English • Definitive stories quickly on − 35W Bridge Collapse − Virginia Tech shooting Wednesday, May 12, 2010
  33. 33. Wednesday, May 12, 2010
  34. 34. YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org Wednesday, May 12, 2010
  35. 35. Slideshare.net and uStream.tv Wednesday, May 12, 2010
  36. 36. Wednesday, May 12, 2010
  37. 37. A Story from Twitter Wednesday, May 12, 2010
  38. 38. Wednesday, May 12, 2010
  39. 39. Ensuing Conversation Wednesday, May 12, 2010
  40. 40. Wednesday, May 12, 2010
  41. 41. Wednesday, May 12, 2010
  42. 42. Wednesday, May 12, 2010
  43. 43. Wednesday, May 12, 2010
  44. 44. Wednesday, May 12, 2010
  45. 45. Wednesday, May 12, 2010
  46. 46. Thesis #1: Air was the original social medium Wednesday, May 12, 2010
  47. 47. Wednesday, May 12, 2010
  48. 48. Wednesday, May 12, 2010
  49. 49. Wednesday, May 12, 2010
  50. 50. Wednesday, May 12, 2010
  51. 51. Mayo Clinic and Word of Mouth • 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit • 85 percent say they recommended Mayo to a friend − Advised an average of 16 to come − 5 actually came Wednesday, May 12, 2010
  52. 52. Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100 Wednesday, May 12, 2010
  53. 53. #2: Electronic tools merely facilitate broader, more efficient transmission by overcoming inertia and friction Wednesday, May 12, 2010
  54. 54. Wednesday, May 12, 2010
  55. 55. #3: The mass media era was a temporary anomaly Wednesday, May 12, 2010
  56. 56. Evolution of Community • Local: Pre-1930 • National: 1930-2005, made possible by mass media • Global: Post-2005, individuals members of multiple communities of interest without regard to geography • Succeeding levels build upon earlier stages without completely supplanting Wednesday, May 12, 2010
  57. 57. Wednesday, May 12, 2010
  58. 58. #4: Social media are the third millennium’s defining communications trend Wednesday, May 12, 2010
  59. 59. Wednesday, May 12, 2010
  60. 60. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity. Wednesday, May 12, 2010
  61. 61. What else do patients know about you?  Copyright 2009, Health Grades, Inc. All Rights Reserved. Wednesday, May 12, 2010
  62. 62. Wednesday, May 12, 2010
  63. 63. Wednesday, May 12, 2010
  64. 64. #9: Mass media will remain powerful levers that move -- and are moved by -- social media buzz. Wednesday, May 12, 2010
  65. 65. Wednesday, May 12, 2010
  66. 66. Wednesday, May 12, 2010
  67. 67. Wednesday, May 12, 2010
  68. 68. Wednesday, May 12, 2010
  69. 69. USA Today Nov 12, 2009 3031031-7 Wednesday, May 12, 2010
  70. 70. #10: Social media strategies can’t compensate for an inferior offering or bad service Wednesday, May 12, 2010
  71. 71. United Breaks Guitars Breaks United Wednesday, May 12, 2010
  72. 72. Wednesday, May 12, 2010
  73. 73. #17: Social media are free in any ordinary sense of the word (or at least ridiculously inexpensive) Wednesday, May 12, 2010
  74. 74. Wednesday, May 12, 2010
  75. 75. Wednesday, May 12, 2010
  76. 76. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00 Wednesday, May 12, 2010
  77. 77. In England, based on current exchange rates: £0,00 Wednesday, May 12, 2010
  78. 78. In the European Union: €0,00 Wednesday, May 12, 2010
  79. 79. Cost for a Standard Definition Flip Video Camera $149.99 HD available for an additional $50 Wednesday, May 12, 2010
  80. 80. What’s wrong with this picture? Wednesday, May 12, 2010
  81. 81. Wednesday, May 12, 2010
  82. 82. Wednesday, May 12, 2010
  83. 83. podcasts.mayoclinic.org Wednesday, May 12, 2010
  84. 84. newsblog.mayoclinic.org Wednesday, May 12, 2010
  85. 85. sharing.mayoclinic.org Wednesday, May 12, 2010
  86. 86. Yearly Cost for a Customized Blog $75.00 Wednesday, May 12, 2010
  87. 87. Cost for Your Global TV Station and Publishing Platform $300.00 Wednesday, May 12, 2010
  88. 88. #18: As I approaches zero, ROI approaches infinity Wednesday, May 12, 2010
  89. 89. Wednesday, May 12, 2010
  90. 90. Wednesday, May 12, 2010
  91. 91. #19: MacGyver is the model for social media success Wednesday, May 12, 2010
  92. 92. The MacGyver Mindset Wednesday, May 12, 2010
  93. 93. Mayo Clinic Medical Edge News Media Syndications Wednesday, May 12, 2010
  94. 94. First Foray in New Media • Existing Medical Edge radio mp3s • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug. Wednesday, May 12, 2010
  95. 95. Step 2: More, Longer Podcasts Wednesday, May 12, 2010
  96. 96. Wednesday, May 12, 2010
  97. 97. Wednesday, May 12, 2010
  98. 98. Wednesday, May 12, 2010
  99. 99. #20: Social media enable authentic communication if you don’t purposefully complicate things Wednesday, May 12, 2010
  100. 100. Key Tool: Flip Video Camera* • Affordable • Recording interviews (with tripod) improves existing processes • Authenticity without writer’s cramp • Provides potential blog resources − Audio of full interview − Video excerpts • Limited group of video editors to ease adoption, ensure quality Wednesday, May 12, 2010
  101. 101. Wednesday, May 12, 2010
  102. 102. Case Study: Simple Storytelling • 8:45 a.m. Colleague mentions article coming off embargo at 3 p.m. • Interviewed M.D. via Flip at 10:20 • Edited video, had password-protected post on blog by 11:55 for pitching • Uploaded files to YouTube channel • WSJ Health Blog used video Wednesday, May 12, 2010
  103. 103. Wednesday, May 12, 2010
  104. 104. #22: Social media are an essential part of a balanced communications diet Wednesday, May 12, 2010
  105. 105. Basic Social Media “Food Groups” Wednesday, May 12, 2010
  106. 106. #24: Compelling content is much more valuable than advertising time or space Wednesday, May 12, 2010
  107. 107. The Octogenarian Idol Story • Alerted to interesting video of elderly couple playing piano in Gonda atrium • Video shot by another patient and uploaded to YouTube by her daughter • Video had been seen 1,005 times in six preceding months since upload • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09 Wednesday, May 12, 2010
  108. 108. The next day... Wednesday, May 12, 2010
  109. 109. Six days later... Wednesday, May 12, 2010
  110. 110. April 22 Wednesday, May 12, 2010
  111. 111. Sunday, May 3 Wednesday, May 12, 2010
  112. 112. Wednesday, May 12, 2010
  113. 113. Wednesday, May 12, 2010
  114. 114. May 4 Wednesday, May 12, 2010
  115. 115. Cinco de Mayo Wednesday, May 12, 2010
  116. 116. May 10 Wednesday, May 12, 2010
  117. 117. Wednesday, May 12, 2010
  118. 118. May 11 Wednesday, May 12, 2010
  119. 119. May 12 Wednesday, May 12, 2010
  120. 120. May 15 Wednesday, May 12, 2010
  121. 121. Early Morning May 26 Wednesday, May 12, 2010
  122. 122. May 26, 2009: Live in Studio Good Morning America Wednesday, May 12, 2010
  123. 123. Wednesday, May 12, 2010
  124. 124. Wednesday, May 12, 2010
  125. 125. Results to Date • More than 7 million views on YouTube • >1.4 million views on Sharing Mayo Clinic • From 200 views/month to 5,000 views/hour • Validation of Thesis #26 Wednesday, May 12, 2010
  126. 126. #26: Your mileage may vary, but you’ll go a lot further if you get a car. Wednesday, May 12, 2010
  127. 127. #25: If you’re remarkable enough, your customers will create content for you Wednesday, May 12, 2010
  128. 128. Wednesday, May 12, 2010
  129. 129. Wednesday, May 12, 2010
  130. 130. Jillayn Hey’s “Remarkable” Story “One statement has stuck out above all of the medical jargon written by the surgeons and various nurses who cared for me, and that is this: ‘patient's stay was unremarkable.’ Well, although things went fairly smoothly after a difficult surgery, I would like to say that there was nothing unremarkable about my experience with Mayo.” Wednesday, May 12, 2010
  131. 131. Therapeutic Storytelling... “I recently read an (Utne Reader) article ... (which said) that through telling our personal stories of illness and disease, we assist in creating a new story of wellness that facilitates healing and in turn directs a person towards recovery. This is just one aspect that Sharing Mayo Clinic provides. It is not only an opportunity for many patients and perhaps future patients to tell their unique stories to work their way towards health but it also provides a voice for its employees to share parts of their daily work which I know must include joy and sorrow as some of us become well and some of us unfortunately do not. In my opinion, this is just another area that Mayo is ahead of the curve in caring for its patients and obviously their employees as well.” Wednesday, May 12, 2010
  132. 132. Wednesday, May 12, 2010
  133. 133. Wednesday, May 12, 2010
  134. 134. Wednesday, May 12, 2010
  135. 135. Answers to Objections • “But what about the cost in staff time to maintain all of these social media platforms? They’re not really that cheap!” − AT&T free phone service in 1969 − Pitney Bowes free fax machines and supplies in 1989 − YouTube, Facebook and Twitter free in 2009 Wednesday, May 12, 2010
  136. 136. Thesis #27: A Step Beyond 7 Habits Wednesday, May 12, 2010
  137. 137. “8th Habit” Opportunity I can go to any group, and I do it all the time, all over the world, and I ask a simple question: “How many honestly believe that the vast majority of the workforce in your organizations possess more talent, more intelligence, more capability, more creativity, more resourcefulness than their present jobs require or even allow them to use?” Literally, almost everyone raises their hands…. Think of the loss of what we could call “voice,” of people’s intelligence, capability, creativity. And yet I can ask the next question: … “How many feel pressured to produce more for less?” and you know what, the same amount of hands go up. Now just put those two questions together: Here there’s this enormous capability and talent and intelligence, and also this great pressure to produce more for less, and they’re not able to even use it. -- Stephen Covey Wednesday, May 12, 2010
  138. 138. Stephen Covey’s “8th Habit” Going beyond effectiveness to greatness “Find your voice and inspire others to find theirs” Wednesday, May 12, 2010
  139. 139. #28: Paying for advertising while not taking advantage of FREE social media tools isn’t particularly astute Wednesday, May 12, 2010
  140. 140. A Story from Facebook... Wednesday, May 12, 2010
  141. 141. Wednesday, May 12, 2010
  142. 142. Wednesday, May 12, 2010
  143. 143. Wednesday, May 12, 2010
  144. 144. Tamiko says... “I’ve had lots of people ask me about the YouTube video and I’ve told at least 30 people they should go to Mayo. ” Wednesday, May 12, 2010
  145. 145. Wednesday, May 12, 2010
  146. 146. Wednesday, May 12, 2010
  147. 147. The most harmful TV show in U.S History? • Married with Children? • Baywatch? • The Survivor series? • The A-Team? Wednesday, May 12, 2010
  148. 148. Wednesday, May 12, 2010
  149. 149. Wednesday, May 12, 2010
  150. 150. “Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006 Wednesday, May 12, 2010
  151. 151. #29: Your kids aren’t smarter than you are. They’re just not afraid to look dumb. Wednesday, May 12, 2010
  152. 152. #33: Social media will decrease diffusion time for research and innovations Wednesday, May 12, 2010
  153. 153. Wednesday, May 12, 2010
  154. 154. Thesis 9 and 33 Combined! Wednesday, May 12, 2010
  155. 155. Last Friday 3031031-9 Wednesday, May 12, 2010
  156. 156. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10 Wednesday, May 12, 2010
  157. 157. Wednesday, May 12, 2010
  158. 158. From this morning... Wednesday, May 12, 2010
  159. 159. #34: Challenges of introducing social media in your work are not unique Wednesday, May 12, 2010
  160. 160. Businesses Already Revolutionized • Music - iTunes vs. Tower Records • Classified Advertising - eBay, Craigslist • Bookstores • Movie rentals - Local, Blockbuster, Netflix • All mass media • Video cameras • See The Innovator’s Dilemma; TI Solution and TI Prescription - Clayton Christensen Wednesday, May 12, 2010
  161. 161. #35: Social technologies will transform healthcare Wednesday, May 12, 2010
  162. 162. Wednesday, May 12, 2010
  163. 163. Wednesday, May 12, 2010
  164. 164. A few ideas for HR applications • Employee onboarding • Social networking groups for new employees to reduce turnover • Open enrollment blog to answer health plan questions • Culture blog like Sharing Mayo Clinic Wednesday, May 12, 2010
  165. 165. Possible Internal Applications • Intranet as blog enabling comments, voting • Collaboration platforms • Wikis for collaborative document creation • Knowledge management/discovery • Saving time, improving service, reducing costs Wednesday, May 12, 2010
  166. 166. The 36th Thesis If your organization can’t find a way to constructively use free tools that enable deep, two-way communication with anyone, anywhere, anytime, your real problem is lack of imagination. Wednesday, May 12, 2010
  167. 167. Wednesday, May 12, 2010
  168. 168. Wednesday, May 12, 2010
  169. 169. Wednesday, May 12, 2010
  170. 170. Wednesday, May 12, 2010
  171. 171. The 37th Thesis Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients. Wednesday, May 12, 2010

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