Google Fiber on the University of Illinois Urbana-Champaign Campus

1. Google Fiber for the U.of I. Initiative “For Liberty and Fastest for ALL”
Thursday, May 6, 2010

2. Mission Statement
• Our mission is to ensure the
University of Illinois remains
at the forefront on a
technological as well as
academic level. Ranked #1
by PC magazine as the most
wired College in 2008, we
believe that with the help of
Google fiber we can continue
to set precedence as the
leader in technological
advancement among college
campuses.
Thursday, May 6, 2010

3. What is Fiber?
Thursday, May 6, 2010

4. James Kelly - Google Product Manager
Thursday, May 6, 2010

5. “For Liberty and Fastest for ALL”
So what does this mean?
• With Champaign-Urbana
already being a top candidate,
we need the University of
Illinois’ help.
• We want the University to
submit a formal nomination as
an institution for the Google
Fiber Project
• We can express the importance
of this project to the University
through the use of social
media.
Thursday, May 6, 2010

6. How do we do this?
Goal: Energize the University of Illinois Community
through various social media channels in order to
increase awareness of the Google fiber project initiative.
The Google Fiber for the U.of I. initiative “For Liberty and Fastest for ALL”
Thursday, May 6, 2010

7. P OST
Post Analysis
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8. People
• University of Illinois Students,
Faculty and Staff
• Core audience: Faculty and
Staff
• Easiest Reach: Students
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9. Objectives
• Increase awareness by 20%
(1,600)
• Gain 50 Followers on Twitter
• Gain 200 Fans on Facebook
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10. Strategies
• Multiple social networks
syndicated together
• Notify staff vicariously through
them
• Aggressive; high frequency
• Google and facebook analytics
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11. Technologies
• Facebook.com
• Ning.com
• Twitter.com
• UofIWiki.org
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14. Facebook
• Created a Page and a Group
• Page- not as popular (33 people like it)
• Group- Really popular (1,210 members)
• Social Networks are a great way to get
a grass roots campaign going
• Became Viral 1210 members in 4 days
• Group is easy to communicate with
members
• Easy to find likeminded people using
facebook
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17. SIMPLE STATS
www.twittercounter.com
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18. Twitter
• Pros
• Twitter seems personal
(specific tweets directed at certain users)
• You can reach all followers
within seconds (News)
• Followers get to know you
through ambient intimacy
• Informative while still fun
Thursday, May 6, 2010

19. Twitter
• Cons
• It poses a risk when tweets
are personally directed
• When starting out, people
may consider your tweets as
spam - (# of followers)
• You cannot see when your
“friends” begin to follow
someone - (unlike facebook=viral)
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22. Ning.com
• Free social network service
• Multiple forms of content
• The hub of information
• Less involvement, more
informational
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25. UofIWiki.org
• Why use a wiki?
• Allows us to turn our initiative
into a communal effort
• Workers who are 30 years old
or younger are accustomed to
Web 2.0 communication tools
• 50 percent of U.S. corporations
will have implemented wikis by
2009 (Gartner)
• Trust factor -- Wikipedia now
stands for something legitimate
Thursday, May 6, 2010

26. UofIWiki.org
• Why use a UofIWiki.org?
• Facilitate information sharing
among students
• Outlet to share knowledge
about the University
• Popularity will continue to grow
Thursday, May 6, 2010

27. Currently, Google is accepting Requests for Information (RFI's) from interested communities. Our Facebook Group is
growing and we are continuing to expand using even more online resources such as having an online petition using a
host like Petitionvoice.com. Hopefully, our cause will become large enough to become noticed by the University President
and Board. Eventually, we hope to see the University of Illinois at Urbana Champaign petition to receive the honor of
hosting Google Fiber.
Thursday, May 6, 2010