Presented to over 20 individuals the basics of Social Media to provide them with a conceptual grounding in an unfamiliar topic. Answered 5 basic questions: 1) What is Social Media? 2) What are the differences between types of Social Media and some of the websites that offer Social Media services? 3) How do I use Social Media? 4) How do I stay safe on Social Media? 5) What’s ahead for Social Media?

1. Social Media 101
Presented by:
Matthew Clausen
mgclausen@uwalumni.com
http://www.linkedin.com/in/matthewclausen
Sponsored by:

2. Answering 5 basic questions today
1. What is Social Media?
2. What are the differences between types of
Social Media and some of the websites that
offer Social Media services?
3. How do I use Social Media?
4. How do I stay safe on Social Media?
5. What’s ahead for Social Media?
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 2

3. WHAT IS SOCIAL MEDIA?

4. Social Media is…
1) Sharing
2) Quickly
3) Globally
© 2010 Skype Limited
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 4

5. Thousands of Social Media websites help
with sharing
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 5

6. But Social Media is more than websites
It’s in your game consoles
© 2010 Microsoft Corporation
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 6

7. But Social Media is more than websites
It’s in your pocket
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 7

8. But Social Media is more than websites
It’s along the road
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 8

9. But Social Media is more than websites
It’s anywhere people are electronically
networking
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 9

10. Four main types of Social Media users
1. Observers
– People who want to find new things
2. Passers
– People who want to pass along other people’s things
3. Commentators
– People who want to share their thoughts on things
4. Creators
– People who want to share their original things
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 10

11. WHAT ARE THE DIFFERENCES BETWEEN
TYPES OF SOCIAL MEDIA AND SOME
OF THE WEBSITES THAT OFFER SOCIAL
MEDIA SERVICES?

12. Social Networking websites develop
human networks
• Facebook
• MySpace
• LinkedIn
• Twitter
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 12

13. Other types of Social Media websites
develop topic-specific content
• Blogs
• Discussion boards
• Chat rooms
• User feedback
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 13

14. HOW DO I USE SOCIAL MEDIA?

15. Set your own pace
• Realize that Social Media can consume 24 hours
of your day if you allow it
– Take it slow to avoid feeling overwhelmed
• Choose one website to begin
– Decide if you want to start with a personal or
professional Social Media experience
– You may expand to other websites and services as you
grow more comfortable
• Start small: observe before participating
– It’s OK to “lurk” until you are acclimated
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 15

16. Connect with friends, not strangers
• Find a couple friends who are already on the
site
– There is plenty of time to make connections, so do
not add everybody you know right away
• Don’t feel you have to accept invitations to
connect from everyone who offers
– Some of the random offers are from spam
accounts
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 16

17. You’ll have to share something
• Have a small photo of your smiling face
– Alternatively, a photo related to a hobby or personal
interest if you want more anonymity
• You’ll be asked to create a user name
– Either your real name or create an alias
• An email address is required during registration
– There is usually an option to hide it from the public
• Most other details are optional
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 17

18. HOW DO I STAY SAFE ON SOCIAL
MEDIA?

19. You are your network
Whatever they do, whoever they are, however
they express themselves: it reflects on you
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 19

20. It can never be unshared
Never think that you can control the audience
for your content: it will spread
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 20

21. You cannot expect to own what you share
Friends and strangers alike may take it and do
whatever they please with your content
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 21

22. You cannot rely on the service provider
Privacy agreements with the businesses that run
the sites frequently change
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 22

23. Don’t make it easy on ID thieves
Think about how the information you are
sharing could be used to steal your identity
– Is this information that is commonly used in
identity theft?
– Do I use this information as secret answers for
password retrieval?
– Are my passwords all related to my hobbies and
easy to guess after a Google search?
– How much personal information am I revealing to
strangers?
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 23

24. Practice good security
• Don’t make all of your passwords the same
• Don’t tell your whole network when your house
will be unguarded, such as announcing the dates
of a family vacation
– This also applies to email out-of-office messages
• Don’t share your home address
– But realize it can be found with a little searching
• Don’t trust all links
– Especially read the URL before entering user name
and password for a website
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 24

25. WHAT’S AHEAD FOR SOCIAL
MEDIA?

26. More personal, more present
Mobile, mobile, mobile
© 2010 Apple Inc.
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 26

27. More personal, more present
Location aware
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28. More personal, more present
Augmented reality
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29. More personal, more present
Sophisticated monetization
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30. More personal, more present
All digital media has a “social” component
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 30

31. OPEN Q&A

32. Time for your questions
What pressing questions weren’t answered by
the presentation?
Tuesday, May 11, 2010 Matthew Clausen mgclausen@uwalumni.com 32