SlideShare a Scribd company logo
Them.
Business context       Network effects           Worldview
Core/context           Dense interconnections    Emergence
Object orientation     Accelerating cycle time   Illusion of control
Bottom-up              Interdependence           Holistic
Customer voice         Volatility                Perpetual beta
Unpredictable          Long tail                 Everything flows
Incessant change       Ambient findability       All is connected
Services/intangibles   Signal:noise              Process

Learning               Internet values    Knowledge
Informal               Connections        Collective intelligence
Adaptation             Openness           Socially-constructed
Becoming               Transparency       Context-bound
Know-who               Authenticity       Breakdown of disciplines
Drip feed              Interactivity      Group phenomenon
Need-driven            Loosely coupled    Social intelligence
Performance support    Interoperability   Cognitive breakthroughs
Enterprise 2.0
Enterprise 2.0

           Strength of              Potential benefit         Web 2.0 example     What is emergent?
           relationship



           Strong                   Collaboration,            Wiki                Document
                                    productivity, agility



           Weak                     Innovation, non-          Social networking   Information
                                    redundant, information    software



           Potential                Efficient search,         Blogosphere         Team
                                    forming links, network
                                    bridging

           None                     Collective intelligence   Prediction market   Answer




Andrew McAfee, Harvard Business School
My life as a node
                                                             Cowboys
           Join unfamiliar idea nodes
                                                   The weaker (more
                                                  distant) the tie, the
                                                  bigger the impact of

                                            Art      bringing nodes
                                                        together.




                   Science

                                        Organic
                                         food

           The more idea nodes in
           your hip pocket, the
           more likely you will
    Coca   create (bump into)
    Cola   innovation.               idea
                                    space

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Web 2.0

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8. Business context Network effects Worldview Core/context Dense interconnections Emergence Object orientation Accelerating cycle time Illusion of control Bottom-up Interdependence Holistic Customer voice Volatility Perpetual beta Unpredictable Long tail Everything flows Incessant change Ambient findability All is connected Services/intangibles Signal:noise Process Learning Internet values Knowledge Informal Connections Collective intelligence Adaptation Openness Socially-constructed Becoming Transparency Context-bound Know-who Authenticity Breakdown of disciplines Drip feed Interactivity Group phenomenon Need-driven Loosely coupled Social intelligence Performance support Interoperability Cognitive breakthroughs
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15. Enterprise 2.0 Strength of Potential benefit Web 2.0 example What is emergent? relationship Strong Collaboration, Wiki Document productivity, agility Weak Innovation, non- Social networking Information redundant, information software Potential Efficient search, Blogosphere Team forming links, network bridging None Collective intelligence Prediction market Answer Andrew McAfee, Harvard Business School
  • 16. My life as a node Cowboys Join unfamiliar idea nodes The weaker (more distant) the tie, the bigger the impact of Art bringing nodes together. Science Organic food The more idea nodes in your hip pocket, the more likely you will Coca create (bump into) Cola innovation. idea space