THE ART OF CUSTOMER ACQUISITIONPR, Sales, SEO, Content, PPC, Inbound
BlueChilli is a technology and softwaredevelopment company that creates online webapplications and invests the software de...
DEMO COMPANIES
BlueChilli is a technology and softwaredevelopment company that creates online webapplications and invests the software de...
NOTICES & THANKSInspire 9for the spaceKussowski Brothersfor video recording services@LucasKussowskiwww.kussowskibrothers.com
DEMO COMPANIES
LIGHTNING TALKSStumbleUponHead of GrowthLed growth @ Mitt Romney forPresidentGrowth HackerAARON GINNThe most effective gro...
Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights ReservedA LIGHTNING TALK:CAPT...
THEELEVATORPITCHDescribe your business...in one sentence!Captivate new customers
“SO, WHAT DO YOU DO?”Answer the question!XStart a conversation..
GOALS:✓ Pique their couriosity✓ What’s in it for them?
THIS ISN’T EASY•Unknown Person•Unfamiliar Offering•Only Seconds!
GOOD MATERIALBest FeatureTop Benefit
DELIVERY
SIMPLE, CLEAR
ANSWER ?S WITH ?S
PRACTICE
Be readyConversation
Your Turn!Charles Crouchcharles.crouch@mac.comCharlesECrouchwww.charlescrouch.com
DISCUSSION PANELKirsteene Phelan,Australian PR and BuyerMarketing: Etsy.comDion Appel,CEO / Founder, LifeloungeGroup & Eve...
SPONSORS
WITH HELP FROM@LucasKussowski www.kussowski.comLSM is being filmed by Lucas Kussowski from Kussowski and will be edited an...
DEMO PITCheck out the startups in the Demo PitRegister your interest to take part in the demo pit at our next eventon Lean...
MAKE LEAN STARTUP MELBOURNEBETTERFill out the Lean Startup Melbourne Survey
Lean Startup Melbourne 29 April Event
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Lean Startup Melbourne 29 April Event

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These are the event slides for Lean Startup Melbourne 29 April 2013 - The Art of Customer Acquisition: PR, Sales, SEO, Content, PPC, Inbound

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  • Lean Startup
  • Lean Startup Sponsors
  • Demo company show 1
  • Lean Startup Sponsors
  • Notices & Thanks show 2
  • Lean Startup Melbourne 29 April Event

    1. 1. THE ART OF CUSTOMER ACQUISITIONPR, Sales, SEO, Content, PPC, Inbound
    2. 2. BlueChilli is a technology and softwaredevelopment company that creates online webapplications and invests the software developmentin online start-ups – an investmentstrategy they call Venture Technology.Amazon Web Services offers a complete set ofinfrastructure and application services that enableyou to run virtually everything in the cloud: fromenterprise applications and big data projects to socialgames and mobile apps.SPONSORS
    3. 3. DEMO COMPANIES
    4. 4. BlueChilli is a technology and softwaredevelopment company that creates online webapplications and invests the software developmentin online start-ups – an investmentstrategy they call Venture Technology.Amazon Web Services offers a complete set ofinfrastructure and application services that enableyou to run virtually everything in the cloud: fromenterprise applications and big data projects to socialgames and mobile apps.SPONSORS
    5. 5. NOTICES & THANKSInspire 9for the spaceKussowski Brothersfor video recording services@LucasKussowskiwww.kussowskibrothers.com
    6. 6. DEMO COMPANIES
    7. 7. LIGHTNING TALKSStumbleUponHead of GrowthLed growth @ Mitt Romney forPresidentGrowth HackerAARON GINNThe most effective growth hack I have seen
    8. 8. Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights ReservedA LIGHTNING TALK:CAPTIVATE YOUR CUSTOMERSCharles Crouch
    9. 9. THEELEVATORPITCHDescribe your business...in one sentence!Captivate new customers
    10. 10. “SO, WHAT DO YOU DO?”Answer the question!XStart a conversation..
    11. 11. GOALS:✓ Pique their couriosity✓ What’s in it for them?
    12. 12. THIS ISN’T EASY•Unknown Person•Unfamiliar Offering•Only Seconds!
    13. 13. GOOD MATERIALBest FeatureTop Benefit
    14. 14. DELIVERY
    15. 15. SIMPLE, CLEAR
    16. 16. ANSWER ?S WITH ?S
    17. 17. PRACTICE
    18. 18. Be readyConversation
    19. 19. Your Turn!Charles Crouchcharles.crouch@mac.comCharlesECrouchwww.charlescrouch.com
    20. 20. DISCUSSION PANELKirsteene Phelan,Australian PR and BuyerMarketing: Etsy.comDion Appel,CEO / Founder, LifeloungeGroup & EverguideDamian Janeski,CEO and co-founderMyGuestlistAlex Holmes,Senior Customer AcquisitionManager at EnvatoJames Tuckerman,Founder and Editor inChief at Anthill MagazineHosted by Mark Sokacic – Founder
    21. 21. SPONSORS
    22. 22. WITH HELP FROM@LucasKussowski www.kussowski.comLSM is being filmed by Lucas Kussowski from Kussowski and will be edited anduploaded to YouTube for all to see as well as being shared across Facebook, Twitterand of course Meetup.Specialising in Social Media Content Creation and Infrastructure which involves the production of a single orseries of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself agood deal JHelping startups find startup spaces, like the one you’re inInspire9.com
    23. 23. DEMO PITCheck out the startups in the Demo PitRegister your interest to take part in the demo pit at our next eventon Lean Startup Melbourne Meetup group
    24. 24. MAKE LEAN STARTUP MELBOURNEBETTERFill out the Lean Startup Melbourne Survey

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