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Design in crisis webinar

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An APM webinar, organised by the Northern Ireland Branch on 20 October 2020 and presented by Stephen Shaw from Big Motive.

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Design in crisis webinar

  1. 1. Stephen Shaw, Design Director Design in crisis October 20, 2020
  2. 2. ➔ We create digital products and services ➔ We help teams big and small to innovate ➔ We prototype and test everything Designing with not for people At Big Motive, human-centred design underpins every challenge we take on. We believe in radical collaboration because we’ve found that designing with people leads to belief, acceleration and impact. Blending data analysis with deep customer insight, we work to create hyper-relevant experiences that inspire engagement, change and growth.
  3. 3. We work with a broad spectrum of clients – multinational brands and businesses, high potential startups and government teams dedicated to the transformation of public services. Our Clients
  4. 4. ‘Human-centred’ Design
  5. 5. The only important thing about design is how it relates to people. Victor Papanek
  6. 6. Design is far too important to be left to designers. Tim Brown
  7. 7. Source: ‘Design for Europe’: Richard Buchanan Bas Leurs and Isobel Roberts from Nesta INFORMATION Logos, signs, communication PRODUCTS Tools, furniture INTERACTIONS Services SYSTEMS Businesses, ecosystems COMPLEXITY + ARTEFACTS EXPERIENCES TRANSFORMATIONS LOW Discrete problems HIGH Holistic / networked problems 4 orders of design
  8. 8. Source: ‘Design for Europe’: Richard Buchananm Bas Leurs and Isobel Roberts from Nesta INFORMATION Logos, signs, communication PRODUCTS Tools, furniture INTERACTIONS Services SYSTEMS Businesses, ecosystems COMPLEXITY + ARTEFACTS EXPERIENCES TRANSFORMATIONS LOW Discrete problems HIGH Holistic / networked problems 4 orders of design UX
  9. 9. Testing assumptions What happens next?
  10. 10. March 2020 We were engaged by Health & Social Care in Northern Ireland to design services and products for the emergency response to COVID-19
  11. 11. BBC Pandemic We collaborated with BBC and Cambridge University to create the televised citizen science experiment, Pandemic. We created a mobile application designed to share and simulate the effects of a nationwide Flu-pandemic. The application formed the centre of the similarly named BBC4 documentary. # Data Analytics # User Experience # Design Research # User Testing # Development CASE STUDY
  12. 12. UNPRECEDENTED!
  13. 13. 19
  14. 14. 20
  15. 15. 21
  16. 16. 25
  17. 17. 26
  18. 18. What did we learn?
  19. 19. Too much and never enough Design in crisis
  20. 20. UNPRECEDENTED!
  21. 21. Lean UX, Designing Great Products with Agile Teams Jeff Gothelf & Josh Seiden Inspired by Lean Startup and Agile Development, it’s the practice of bringing the true nature of a product to light faster in a collaborative, cross- functional way Work to bring a shared understanding of the customer, their needs, proposed solutions, and definition of success Prioritize learning over delivery to build evidence for decisions
  22. 22. BUILD TEST RELEASE DISCOVERY SPRINT 1 DELIVERY SPRINT 1 DISCOVERY SPRINT 2 DISCOVERY SPRINT 3 DELIVERY SPRINT 2 DELIVERY SPRINT 3 BUILD TEST RELEASE BUILD TEST RELEASE USER STORIES USER STORIES USER STORIES U N D ERSTAN D EXPLO RE M AKE EVALU ATE U N D ERSTAN D EXPLO RE M AKE EVALU ATE U N D ERSTAN D EXPLO RE M AKE EVALU ATE DISCOVERY TRACK DELIVERY TRACK BACKLOG
  23. 23. Research for leverage Design in crisis
  24. 24. Group 1 11-12 Year olds – Mid-tier socioeconomic class (SEC) Group 2 15-17 Year olds – Mid-tier SEC Group 3 11-12 Year olds – Lower-tier SEC Group 4 15-17 Year olds – Lower-tier SEC Group 5 13-14 Year olds – Mid-tier SEC Group 6 13-14 Year olds – Lower-tier SEC We conducted six small group qualitative interviews with 24 young people aged 11-17 from across NI. Groups included a representative cross-section of locations (Belfast, L’Derry, Omagh, Newry), socioeconomic class, religion, gender, ethnicity and learning abilities. Interviews were 60 minutes long, with four participants per group to ensure an informal discussion where the young people felt safe to open up and express their opinions. The sessions included visual stimulus from the existing StopCOVID NI app, as well as best practice examples from other categories, to get to a deeper level of insight on the ideal user experience and design elements for this age range.
  25. 25. “So obviously I don’t want anyone to know I got corona, but where can I see who might have given it to me?”
  26. 26. ➔ Make it clear that the app is private and not tracking information ➔ Review the order of ‘explainer’ content ➔ Clarify that Bluetooth won’t drain the battery ➔ Signal “what to expect next” ➔ Ensure all copy is bite-sized ➔ Distinguish the difference between the app and manual contact tracing ➔ “Learn more” should be more prominent ➔ Make technical content less prominent Round 2 | Summary of Recommendations
  27. 27. Channel collaboration Design in crisis
  28. 28. Design + Development + Testing Management + Design + Development + Testing Mgmt <> Design Mgmt <> Development Mgmt <> Testing
  29. 29. Stack value Design in crisis
  30. 30. 50
  31. 31. 51 We developed a dedicated website to accompany the COVIDCare symptom checker app ensuring the widest possible reach for public health information.
  32. 32. StopCOVID update with new content, features and functionality for 11-15 year old users
  33. 33. Open source Design in crisis
  34. 34. Don’t over-specify Design in crisis
  35. 35. MoSCoW must-have, should-have, could-have, won’t have now
  36. 36. 1st in UK Symptom checker app 1st in UK Proximity app 1st in world Proximity app for 11+
  37. 37. 600,000+ app downloads 180,000+ symptom checks 8,000+ fewer calls to GPs Figures correct 15 October 2020
  38. 38. VISIT bigmotive.com READ bigmotive.com/blog FOLLOW @big_motive Thank you.

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