produced by
Team
Shervin Talieh - Drumbi,Version Zero Labs, OC Tech Startup
Format
2
produced by
Melinda Kim - Aspirely, OC Tech Start...
Forward
3
“As disruption occurs, it commoditizes a
layer in the stack, so what used to be a high value-
added activity tha...
Workshop Thesis
4
We are entering an economic cycle of growth
and expansion.The ability to innovate is
what will separate ...
Which One AreYou?
5
produced by
Startups are not smaller versions of big companies.
They innovate, or die.
Startups Enterp...
Two Categories - Which One AreYou Focused On?
• Product
• New Offering
• Partnership
• Rebranding
6
• Process
• Business M...
7
Success is the
silent killer of
innovation.
Automation,“group
think”, conventions
and conformity are
the instruments of
...
8
The most
successful
companies keep
the pace of
innovation
constant, while
commodotizing
their own cash-
cows. This resul...
• My idea is priceless
• I don’t know where to begin
• I can’t show it anyone...it’s not ready
• I just need $$$$
• I just...
Enterprise CXO’s Perspective
10
produced by
• This would never work at our company
• You don’t understand our industry/cus...
This Stuff Doesn’t Matter (much)...in the Short-Term
✓ BUSINESS PLAN & DETAILS ✓ COMPETITION
✓ PRODUCT OR COMPANY NAME
✓ U...
Validating a key assumption
which could otherwise prove
fatal, by pulling “risk forward”
12
produced by
So...What Does Mat...
The Old Way - Waterfall,“Idea’s Are King”
13
produced by
!
I"have"an"idea…" I"have"a"
sustainable"
solu1on"
RESEARCH
MARKE...
The New Way - Kill Fast,“Velocity is King”
14
produced by
the$goal$is$to$get$to$this$point$as$
quickly$and$efficiently$as$po...
15
produced by
5"1"
Start"
(“I"have"an"idea!”)
2" 3" 4"
What"type"of"idea"is"it?"
■  brand"spanking"new!"
■  a"beBer"mouse...
Examples of Key Assumptions
16
produced by
Startups Enterprise
‣ People will want it
‣ We can build it
‣ It’s sustainable
...
17
produced by
Idea Key Assumption/Risk
JetBlue Employee Retention
Program
employee adoption
AirBnB trust
Uber ???
Netflix ...
Tests & Hacks
18
produced by
➡ Restauranteurs will use food-trucks to test concepts
➡ Google conducts over 1,000 live test...
Intuition & Data
19
produced by
Intuition: Good Intuition: Bad
Data: Good 1. Confirmed intuition 2. Intuition false negativ...
Drumbi New Product Hack
20
produced by
Key Assumption/Risk Test
Companies Want Drumbi for
Support Calls
Google Form, with ...
21
produced by
This took 3 minutes to
build, and 3 clicks to
share with my friends.
22
produced by
56 Responses
23 Leads
Clear Product Direction
First Integration Partner
Cost $0
23
produced by
More data, using
Google Surveys, to
help sell our
product.
24
produced by
Idea
Key Assumption/
Risk
Test
JetBlue Employee
Retention Program
employee adoption sign-up email, landing ...
25
produced by
Idea
Assumptions/
Risks
Key
Assumption/
Risk
Test
“glassware for men”
“new angel on home
rental industry”
c...
26
produced by
Tool Usage
Google Forms survey design and data collection
Google Survey, Survey Monkey create, distribute s...
Step 1: identify the risk/assumption
27
produced by
Step 2: create a hack/test
Step 3: collect data
➡ Get out of the building.
➡ Wrap data around your intuition.
➡ Fail fast. Fail cheap.
28
produced by
Pro-Tips
produced by
THANKYOU!
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The Beall Business Innovation Workshop - Session 1

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The Beall Business Innovation Workshop - Session 1

  1. 1. produced by
  2. 2. Team Shervin Talieh - Drumbi,Version Zero Labs, OC Tech Startup Format 2 produced by Melinda Kim - Aspirely, OC Tech Startup Charlie Baecker - UCI,The Don Beall Center for Innovation & Entrepreneurship 4-part series, hands-on, no bullshit, discussion based Connecting #innovateuci @calitalieh @melindapkim
  3. 3. Forward 3 “As disruption occurs, it commoditizes a layer in the stack, so what used to be a high value- added activity that was very profitable and others couldn’t replicate, now becomes cheap and easy and anyone can do it. It used to be that news and information was one of those layers in the stack — no one could play that game like the NewYork Times… but now everyone has access to more information than they could possibly use.” - Clay Christensen produced by
  4. 4. Workshop Thesis 4 We are entering an economic cycle of growth and expansion.The ability to innovate is what will separate the winners from the losers, the “good idea” from the killer product. produced by
  5. 5. Which One AreYou? 5 produced by Startups are not smaller versions of big companies. They innovate, or die. Startups Enterprise
  6. 6. Two Categories - Which One AreYou Focused On? • Product • New Offering • Partnership • Rebranding 6 • Process • Business Model • Incentives • Training produced by Two “Faces” ExternalInternal “how” “what”
  7. 7. 7 Success is the silent killer of innovation. Automation,“group think”, conventions and conformity are the instruments of death. High revenues and margins kills hunger, and attracts the hungry. produced by 0 25 50 75 100 Idea Launch Success Scale Revenue Velocity What Kills Innovation? Achilles Zone
  8. 8. 8 The most successful companies keep the pace of innovation constant, while commodotizing their own cash- cows. This results in a shorter, smaller window for external forces to impact the business. produced by 0 25 50 75 100 Idea Launch Success Scale Reinvent Relaunch Revenue Velocity Controlling the Disruption Controlled Disruption
  9. 9. • My idea is priceless • I don’t know where to begin • I can’t show it anyone...it’s not ready • I just need $$$$ • I just need a meeting with Sequoia • I need a technical cofounder/developer/designer/business person Startup Founder’s Perspective 9 produced by
  10. 10. Enterprise CXO’s Perspective 10 produced by • This would never work at our company • You don’t understand our industry/customers/people • We can’t stop our business to make these changes...it’s not a good time • That’s now how we do it here
  11. 11. This Stuff Doesn’t Matter (much)...in the Short-Term ✓ BUSINESS PLAN & DETAILS ✓ COMPETITION ✓ PRODUCT OR COMPANY NAME ✓ URL 11 produced by ✓ COMPANY STRUCTURE ✓ $$$$$$ ✓ PATENTS/IP ✓ TEAM & RESOURCES ✓ ADVANCED/PERFECT PLANNING
  12. 12. Validating a key assumption which could otherwise prove fatal, by pulling “risk forward” 12 produced by So...What Does Matter?
  13. 13. The Old Way - Waterfall,“Idea’s Are King” 13 produced by ! I"have"an"idea…" I"have"a" sustainable" solu1on" RESEARCH MARKETING SALES $$$$$ $$$$$ $$$
  14. 14. The New Way - Kill Fast,“Velocity is King” 14 produced by the$goal$is$to$get$to$this$point$as$ quickly$and$efficiently$as$possible$ ! I"have"an"idea…" I"have"a" sustainable" solu1on"
  15. 15. 15 produced by 5"1" Start" (“I"have"an"idea!”) 2" 3" 4" What"type"of"idea"is"it?" ■  brand"spanking"new!" ■  a"beBer"mousetrap" ■  new"product/service" ■  internal"innovaHon" What"are"the"risks?" !  building"it"(technology,"complexity)" !  selling"it"(business"model,"distribuHon)" !  geKng"people"to"use"it"(users,"customers)" Create"a"test/hack!" !  focus"on"high"impact"risks"first/only" !  create"1"or"more"tests" !  run"the"test" !  collect"data" !  go"back"to"step"3" Finish" I"have"a"sustainable…" !  business,"or" !  new"product/service,"or" !  process"improvement" The Process
  16. 16. Examples of Key Assumptions 16 produced by Startups Enterprise ‣ People will want it ‣ We can build it ‣ It’s sustainable ‣ Our customers will buy it ‣ It wont kill our brand ‣ We can adapt
  17. 17. 17 produced by Idea Key Assumption/Risk JetBlue Employee Retention Program employee adoption AirBnB trust Uber ??? Netflix Streaming Service ???
  18. 18. Tests & Hacks 18 produced by ➡ Restauranteurs will use food-trucks to test concepts ➡ Google conducts over 1,000 live tests on Google.com ➡ Off-brand testing is common in most industries ➡ 404 error pages are not always as a result of an error ➡ Most websites and apps are doing A/B testing, live ➡ Kickstarter is primarily used to validate demand (and not simply for funding) Fast, cheap, creative methods for testing a hypothesis
  19. 19. Intuition & Data 19 produced by Intuition: Good Intuition: Bad Data: Good 1. Confirmed intuition 2. Intuition false negative Data: Bad 3. Intuition false positive 4. Confirmed intuition From Quora, Joel Lewenstein
  20. 20. Drumbi New Product Hack 20 produced by Key Assumption/Risk Test Companies Want Drumbi for Support Calls Google Form, with 3 questions, sent to a few friends, posted to Hacker News, Facebook, LinkedIn,Twitter We Knew Exactly What To Build Google Form, with 3 questions, sent to a few friends, posted to Hacker News, Facebook, LinkedIn,Twitter We Could Sell It Google Form, with 3 questions, sent to a few friends, posted to Hacker News, Facebook, LinkedIn,Twitter
  21. 21. 21 produced by This took 3 minutes to build, and 3 clicks to share with my friends.
  22. 22. 22 produced by 56 Responses 23 Leads Clear Product Direction First Integration Partner Cost $0
  23. 23. 23 produced by More data, using Google Surveys, to help sell our product.
  24. 24. 24 produced by Idea Key Assumption/ Risk Test JetBlue Employee Retention Program employee adoption sign-up email, landing page AirBnB trust Craigslist email hack, paid traffic to sign-up page Uber ??? #### Netflix Streaming Service ??? ####
  25. 25. 25 produced by Idea Assumptions/ Risks Key Assumption/ Risk Test “glassware for men” “new angel on home rental industry” changing platform + improving SEO = more online $$$ “white label photo- sharing for professionals”
  26. 26. 26 produced by Tool Usage Google Forms survey design and data collection Google Survey, Survey Monkey create, distribute surveys to targets Unbounce, Mixpanel, Qualaroo A/B testing, funnel, conversion Wordpress rapid website building Craigslist/eBay price, demand testing Kickstarter demand and early adopter targeting LinkedIn/Groups/InMail demand testing Hootsuite, Buffer, Bitly demand testing, referral traffic testing 3D Printing prototyping YouTube, Facebook, Twitter Virality, content testing UsabilityHub product usage and experience testing
  27. 27. Step 1: identify the risk/assumption 27 produced by Step 2: create a hack/test Step 3: collect data
  28. 28. ➡ Get out of the building. ➡ Wrap data around your intuition. ➡ Fail fast. Fail cheap. 28 produced by Pro-Tips
  29. 29. produced by THANKYOU!

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