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Case study:   Building a budgeting
              app that’s kinda fun
We all work to avoid this
So we got a call to do
   something a bit
      different
Flickr Credit: London Permaculture
“We want to do
                                     something that helps
                                     people in th...
Challenge #1:


Personal budgeting ≠ fun
but Mint isn’t in Europe
Flickr Credit: MarcelGermain
Apps make us do the hard work
Apps make us do the hard work
Obvious general principle #1:


Don’t ask people questions
 they can’t easily answer
I don’t have a
favourite athlete!
Project principle #2:

               Ignore categories people can’t
                       easily change




Flickr Credi...
The big idea:
Forget your mortgage,
think about those
coffees
Our design principles
• Low effort to use
• A bit of fun, but not totally frivolous
• Give actionable results
• Focus on a...
• Discretionary
• Frequent
• Easy-to-calculate
• Provocative
• Widespread
Initial theme:
riffing on the Irish Catholic thing
Sketchy wireframes leads to sketchy visual design?
So let’s see what worked
Not-so-obvious design principle:


Long funnels can work
• Nice visual design?
• Good copy writing?
• Interest in the results?
Common design challenge:

How to convince client/
 boss to go with the
   better design?
User-testing
A/B testing
Collaborative design workshops
Design rationale + jargon-y terms to add credibility
(banner-blind...
User-testing
  A/B testing
  Collaborative design workshops
  Design rationale + jargon-y terms to add credibility
  (bann...
• 11% clicked through to client’s
  brochureware
• 11% clicked through to client’s
  brochureware
• only 2% shared the site
• and very little usage of
  the Compare filters
Making things successfully
  social is hard to do


              • only 2% shared the site
              • and very littl...
Ongoing challenge:


How can agencies move from

                          launch,
launch and              test, learn
  l...
Thanks!
 @brian_donohue
 www.iqcontent.com




  We’re recruiting!


and thanks to
for letting us do this case study
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
Spendometer.ie: Building a budgeting app that's kinda fun
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Spendometer.ie: Building a budgeting app that's kinda fun

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Presented at EuroIA 2010 in Paris.

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Spendometer.ie: Building a budgeting app that's kinda fun

  1. Case study: Building a budgeting app that’s kinda fun
  2. We all work to avoid this
  3. So we got a call to do something a bit different
  4. Flickr Credit: London Permaculture
  5. “We want to do something that helps people in these crappy times -- a budgeting app that actually helps them with their money” Flickr Credit: London Permaculture
  6. Challenge #1: Personal budgeting ≠ fun
  7. but Mint isn’t in Europe
  8. Flickr Credit: MarcelGermain
  9. Apps make us do the hard work
  10. Apps make us do the hard work
  11. Obvious general principle #1: Don’t ask people questions they can’t easily answer
  12. I don’t have a favourite athlete!
  13. Project principle #2: Ignore categories people can’t easily change Flickr Credit: infomatique
  14. The big idea: Forget your mortgage, think about those coffees
  15. Our design principles • Low effort to use • A bit of fun, but not totally frivolous • Give actionable results • Focus on a single-visit use • Make it worth sharing
  16. • Discretionary • Frequent • Easy-to-calculate • Provocative • Widespread
  17. Initial theme: riffing on the Irish Catholic thing
  18. Sketchy wireframes leads to sketchy visual design?
  19. So let’s see what worked
  20. Not-so-obvious design principle: Long funnels can work
  21. • Nice visual design? • Good copy writing? • Interest in the results?
  22. Common design challenge: How to convince client/ boss to go with the better design?
  23. User-testing A/B testing Collaborative design workshops Design rationale + jargon-y terms to add credibility (banner-blindness) Convince one member of client team -- have them work behind the scenes to persuade the other!
  24. User-testing A/B testing Collaborative design workshops Design rationale + jargon-y terms to add credibility (banner-blindness) Convince one member of client team -- have them work behind the scenes to persuade the other! Design changes/decisions late in the process tend to be hurried, and have high risk of having unintended risk to overall design
  25. • 11% clicked through to client’s brochureware
  26. • 11% clicked through to client’s brochureware
  27. • only 2% shared the site • and very little usage of the Compare filters
  28. Making things successfully social is hard to do • only 2% shared the site • and very little usage of the Compare filters
  29. Ongoing challenge: How can agencies move from launch, launch and test, learn leave it to improve, repeat
  30. Thanks! @brian_donohue www.iqcontent.com We’re recruiting! and thanks to for letting us do this case study

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