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Measuring and Improving 
Employee Morale 
1
2014 Best Companies 
• Google! 
• SAS! 
• The Boston Consulting group! 
• Edward Jones! 
• Quicken Loans 
2
Working at 
3
Working at 
4
Gallup poll findings! 
33% Actively Engaged 
49% Disengaged 
18% ActivelyDisengaged 
5
Active disengagement 
“actively disengaged employees are 
more or less out to damage their 
company. They monopolize 
managers’ time; have more on-the-job 
accidents; account for more 
quality defects; contribute to 
‘shrinkage,’ as theft is called; are 
sicker; miss more days; and quit at a 
higher rate than engaged employees 
do. Whatever the engaged do — 
such as solving problems, innovating, 
and creating new customers — the 
actively disengaged try to undo.” 
6
Consultancy project 
15% of your workforce have been identified as 
being actively disengaged - how will you turn it 
around 
7
Measurement 
8
Design a survey to measure morale? 
design your survey based on interviews with people in the 
room 
9
Why does 
measurement fail? 
10
Data linked to the 
important! 
! 
Senior managers 
actively seek and 
action data! 
! 
Obsessed with 
employee insights! 
80 
20 
11
Gallup's Q12 Survey. ! 
The 12 questions are (rated on a scale from 1 to 5): ! 
1. Do I know what is expected of me at work? ! 
2. Do I have the materials and equipment that I need in order to do my work right? ! 
3. At work, do I have the opportunity to do what I do best every day? ! 
4. In the last seven days, have I received recognition or praise for doing good work? ! 
5. Does my supervisor, or someone at work, seem to care about me as a person? ! 
6. Is there someone at work who encourages my development? ! 
7. At work, do my opinions seem to count? ! 
8. Does the mission or purpose of my company make me feel that my job is 
important? ! 
9. Are my coworkers committed to doing quality work? ! 
10. Do I have a best friend at work? ! 
11. In the past six months, has someone at work talked to me about my progress? ! 
12. This past year, have I had opportunities at work to learn and grow? ! 
12
A New Model 
13
14 
Would recommend to a friend? 
Extremely 
unlikely 
Extremely 
likely Neutral 
10 9 8 7 6 5 4 3 2 1 0 
Promoter Passive Detractor 
Growth=Promoters-Detractors
Extremely 
unlikely 
15 
Extremely 
likely Neutral 
10 9 8 7 6 5 4 3 2 1 0 
Promoter Passive Detractor 
NPS - A panacea or overstated? 
Exercise 4 - page 27
NPS -Its Detractors •Not the only measure 
•Lacks Differentiation 
•Fails to predict 
•Not enough on its own 
16
“If your surveys need to be anonymous, 
you don’t need a survey - you already 
know the answer” 
Peter Block the empowered manager 17
Exercise: How are morale 
and motivation different 
18
Motivation = individual! 
Morale = Group! 
19
Motivation linked to performance! 
Improved Morale linked to environment! 
20
The role of the leader! 
21
Primary Embedding Mechanisms 
Secondary Articulation and 
Reinforcement Mechanisms 
What leaders pay attention to, 
measure, and control on a regular 
basis. 
Organization design and structure 
How leaders react to critical incidents 
and organizational crises. 
Organizational systems and procedures 
Observed criteria by which leaders 
allocate scarce resources. 
Organizational rites and rituals 
Deliberate role modeling, teaching, and 
coaching 
Design of physical space, facades, and 
buildings 
Observed criteria by which leaders 
allocate rewards and status. 
Stories, legends, and myths about 
people and events. 
Observed criteria by which leaders 
recruit, select, promote, retire, and 
excommunicate organizational 
members. 
Formal statements of organizational 
philosophy, values, and creed. 
22
Health warning? 
The control of motivation is only 
understood to a limited extent. There 
are many different approaches of 
motivation training, but many of these 
are considered pseudoscientific by 
critics. To understand how to control 
motivation it is first necessary to 
understand why many people lack 
motivation. 
23
Outward signs 
of de-motivation?
25 
Lack of confidence! 
Worry! 
Negative opinions! 
A feeling of no future here! 
Feeling unimportant! 
Not knowing what is going on! 
False recognition! 
Lack of training!
Richard Denny’s laws of 
motivation 
26 
1 You have to be motivated to motivate 
2 Everybody has a motivational fuse 
3 Motivation requires a goal 
4 Challenge only motivates if you can win 
5 Seeing ourselves progressing motivates us 
6 Motivation requires recognition 
7 Participation motivates 
8 Group belonging motivates 
9 Motivation, once established, never lasts as the 
environment keeps changing

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Measuring and improving employee morale

  • 1. Measuring and Improving Employee Morale 1
  • 2. 2014 Best Companies • Google! • SAS! • The Boston Consulting group! • Edward Jones! • Quicken Loans 2
  • 5. Gallup poll findings! 33% Actively Engaged 49% Disengaged 18% ActivelyDisengaged 5
  • 6. Active disengagement “actively disengaged employees are more or less out to damage their company. They monopolize managers’ time; have more on-the-job accidents; account for more quality defects; contribute to ‘shrinkage,’ as theft is called; are sicker; miss more days; and quit at a higher rate than engaged employees do. Whatever the engaged do — such as solving problems, innovating, and creating new customers — the actively disengaged try to undo.” 6
  • 7. Consultancy project 15% of your workforce have been identified as being actively disengaged - how will you turn it around 7
  • 9. Design a survey to measure morale? design your survey based on interviews with people in the room 9
  • 11. Data linked to the important! ! Senior managers actively seek and action data! ! Obsessed with employee insights! 80 20 11
  • 12. Gallup's Q12 Survey. ! The 12 questions are (rated on a scale from 1 to 5): ! 1. Do I know what is expected of me at work? ! 2. Do I have the materials and equipment that I need in order to do my work right? ! 3. At work, do I have the opportunity to do what I do best every day? ! 4. In the last seven days, have I received recognition or praise for doing good work? ! 5. Does my supervisor, or someone at work, seem to care about me as a person? ! 6. Is there someone at work who encourages my development? ! 7. At work, do my opinions seem to count? ! 8. Does the mission or purpose of my company make me feel that my job is important? ! 9. Are my coworkers committed to doing quality work? ! 10. Do I have a best friend at work? ! 11. In the past six months, has someone at work talked to me about my progress? ! 12. This past year, have I had opportunities at work to learn and grow? ! 12
  • 14. 14 Would recommend to a friend? Extremely unlikely Extremely likely Neutral 10 9 8 7 6 5 4 3 2 1 0 Promoter Passive Detractor Growth=Promoters-Detractors
  • 15. Extremely unlikely 15 Extremely likely Neutral 10 9 8 7 6 5 4 3 2 1 0 Promoter Passive Detractor NPS - A panacea or overstated? Exercise 4 - page 27
  • 16. NPS -Its Detractors •Not the only measure •Lacks Differentiation •Fails to predict •Not enough on its own 16
  • 17. “If your surveys need to be anonymous, you don’t need a survey - you already know the answer” Peter Block the empowered manager 17
  • 18. Exercise: How are morale and motivation different 18
  • 19. Motivation = individual! Morale = Group! 19
  • 20. Motivation linked to performance! Improved Morale linked to environment! 20
  • 21. The role of the leader! 21
  • 22. Primary Embedding Mechanisms Secondary Articulation and Reinforcement Mechanisms What leaders pay attention to, measure, and control on a regular basis. Organization design and structure How leaders react to critical incidents and organizational crises. Organizational systems and procedures Observed criteria by which leaders allocate scarce resources. Organizational rites and rituals Deliberate role modeling, teaching, and coaching Design of physical space, facades, and buildings Observed criteria by which leaders allocate rewards and status. Stories, legends, and myths about people and events. Observed criteria by which leaders recruit, select, promote, retire, and excommunicate organizational members. Formal statements of organizational philosophy, values, and creed. 22
  • 23. Health warning? The control of motivation is only understood to a limited extent. There are many different approaches of motivation training, but many of these are considered pseudoscientific by critics. To understand how to control motivation it is first necessary to understand why many people lack motivation. 23
  • 24. Outward signs of de-motivation?
  • 25. 25 Lack of confidence! Worry! Negative opinions! A feeling of no future here! Feeling unimportant! Not knowing what is going on! False recognition! Lack of training!
  • 26. Richard Denny’s laws of motivation 26 1 You have to be motivated to motivate 2 Everybody has a motivational fuse 3 Motivation requires a goal 4 Challenge only motivates if you can win 5 Seeing ourselves progressing motivates us 6 Motivation requires recognition 7 Participation motivates 8 Group belonging motivates 9 Motivation, once established, never lasts as the environment keeps changing