48. Add value: So why not display related content and additional information in your player?
49. Orientate your listeners: Radio stations should also invite listeners to discover the infinite diversity of content available online. What you hear is what you might want to read, try, visit, buy…
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51. More and more, listeners will filter, recommend and produce content. Soon they will also generate their own personal program grid, gathering audio contents from all over the web
52. Programs should be fragmented in order to allow listeners to personalise their radio station.
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54. While lacking editorial content, initiatives like Spotify, Deezer and Last.fm could be seen as alternatives to music radio stations. Yet very different
55. Just like current radio stations, these services help listeners discover new talent. They are the music industry’s perfect partners in a media environment characterized by collaboration and co-creation.
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57. Context is the key. Supplement your audio stream with related content. Great content introduced by strong personalities is what makes people listen to radio. Radio hosts (should we call them audio bloggers now?) will remain trendsetters but will benefit from new tools to share their opinions/tastes (e.g. blip.fm, Facebook or Twitter) Internet allows us to link audio content to multimedia information (content related to the audio being broadcasted), offering an incredible added value and a much better experience for listeners than the raw audio stream offered by FM radio.
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59. Usability: Listeners are used to simply turning a button to start listening to their favorite radio station. The online experience should be a one-click operation as well
60. But your goal as a radio station is NOT to drive traffic to your website.
66. Contests and interactions -> adapted for a listener’s location/preferences/tastes.
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69. And you can be sure there will be an audience for each of them.
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71. We need new devices to connect to online radio. Mobiles and tablets are the way to go. Online radio is not limited to a computer… Online radio access anytime and anywhere will be achieved through pocket computer/enhanced mobile phones. These will provide network access to a variety of audio devices (car radio, home system) and become a remote control, allowing listeners to interact with their favorite radio station.
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73. The way radio isdonetodayisjust one of the manypossibilitieswe have to make radio in the comingyears. Contact: Julien Mourlon - julius@laid-back.be Thankyou to Fabian Tilmant (Cleverwood), Bie Vancraeynest, Tom Van Hout, Noah Greenwood, Stephen Wilkins, Anthony Janssens, Caroline Maerten and everybodywhosharedtheirthoughts on the variousdraft versions of thispresentation.