Personalised Audiences, Immersive Services - Gary Hayes

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Gary looks at how the media landscape is changing and new audience expectations. He explores the Cross-media paradigm shift and the new social / collaborative content as a result of this. Also covered are: the rise of MMORPGs, fragmenting audiences and creating services most appropriate for the smaller segments, ways to reach the mass niche and taking users on personalized journeys

Published in: Education, Business, Travel
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Personalised Audiences, Immersive Services - Gary Hayes

  1. 1. Personalised Audiences, Immersive Services Personalised Audiences Immersive Services Gary Hayes Freycinet, Tasmania 29 October - 4 November 2006 Gary Hayes, Director AFTRS LAMP LAMP V, Sunday 29 Oct 2006, Freycinet, Tasmania

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