Technology & Communications

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Technology & Communications

  1. 1. TECHNOLOGY & COMMUNICATIONS Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
  2. 2. WHY ARE YOU HERE? <ul><li>Not enough technology </li></ul><ul><li>Too much technology </li></ul><ul><li>Too many friend requests </li></ul><ul><li>Keep up with your members </li></ul><ul><li>Stay ahead of your members </li></ul>
  3. 3. AGENDA <ul><li>Social Media </li></ul><ul><li>Online Technology </li></ul><ul><li>Sell Memberships Online </li></ul>
  4. 4. THE BUZZZZZZZZ WORDS <ul><li>Flash </li></ul><ul><li>To Scroll, or not to scroll? </li></ul><ul><li>Permission Marketing </li></ul><ul><li>Email Newsletter Subscriptions </li></ul><ul><li>Video, Video, Video! </li></ul><ul><li>Surveys </li></ul><ul><li>Blogs & Podcasts </li></ul><ul><li>RSS – Really Simple Syndication </li></ul>
  5. 5. TOO MUCH TECHNOLOGY <ul><li>Blogs – Blogger.com </li></ul><ul><li>Online Shopping Carts </li></ul><ul><li>Social Networks – Ning, LinkedIn, </li></ul><ul><li>Online Newsletters – Constant Contact </li></ul><ul><li>Podcasts –iTunes, Audible, AudioAcrobat </li></ul><ul><li>Surveys –SurveyMonkey, Zoomerang </li></ul><ul><li>Business Services – Kall8, Grand Central </li></ul>
  6. 31. LET’S CHAT Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
  7. 32. BONUS MATERIAL <ul><li>Hardware & Software Budgeting </li></ul><ul><li>Evaluating Database Solutions </li></ul>
  8. 33. TODAY’S TECHNOLOGY <ul><li>Becomes too slow or irrelevant after 4 years </li></ul><ul><li>Allows you to work from anywhere </li></ul><ul><li>Saves you time and money </li></ul><ul><li>Is more affordable than ever, but… </li></ul><ul><li>Is required to keep up with pace of business </li></ul><ul><li>You get ____ ___ ___ ___! </li></ul>
  9. 34. HARDWARE & SOFTWARE NEEDS <ul><li>Based on Function </li></ul><ul><ul><li>Sales, service, management, events, etc. </li></ul></ul><ul><li>Based on Place </li></ul><ul><ul><li>Office, home, on location </li></ul></ul><ul><li>Based on Staff </li></ul><ul><ul><li>Ability to learn </li></ul></ul><ul><ul><li>Willingness to keep up </li></ul></ul>
  10. 35. WHAT’S POSSIBLE? <ul><li>Daily cash-flow compared year-to-date </li></ul><ul><li>Membership sale triggers email to staff </li></ul><ul><li>Daily monitoring of performance indicators compared to goal </li></ul><ul><li>Access/Manage member data from anywhere (or the middle of nowhere) </li></ul><ul><li>Customers manage their own data and preferences </li></ul><ul><li>Your office is wherever you are </li></ul>
  11. 36. AN ARM AND A LEG? <ul><li>Obvious Costs </li></ul><ul><ul><li>Hardware </li></ul></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Installation </li></ul></ul><ul><li>Not-So Obvious Costs </li></ul><ul><ul><li>Training for staff </li></ul></ul><ul><ul><li>System support to minimize downtime </li></ul></ul><ul><ul><li>More training </li></ul></ul>
  12. 37. TECH GROWTH THRESHOLDS <ul><li>Workstations connected (up to 3) </li></ul><ul><li>Small Business Server (3-15) </li></ul><ul><ul><li>$2,000 and up </li></ul></ul><ul><li>Enterprise Server (15+) </li></ul><ul><ul><li>$5,000 and up </li></ul></ul><ul><li>Firewalls </li></ul><ul><ul><li>$2,500 - $3,500 </li></ul></ul>
  13. 38. LIFESPAN OF A COMPUTER <ul><li>Laptops: 2-4 years ($700-$1,400+) </li></ul><ul><li>Desktops: 3-5 years ($600-$800) </li></ul><ul><li>Monitors: 3-5 years ($130-$200) </li></ul><ul><li>Servers: 3-5 ($2,000-$5,000+) </li></ul><ul><li>Firewalls 6-10 years ($2,500+) </li></ul>
  14. 39. LET’S DO THE MATH <ul><li>_____ Number of Staff Workstations </li></ul><ul><li>/ 4 year lifespan </li></ul><ul><li>x$750 per Workstation </li></ul><ul><li>=$_____ per budget year for workstations </li></ul>
  15. 40. NOW LET’S AVOID THE MATH <ul><li>Remember, you get ______________ </li></ul><ul><li>A 4-year-old computer does not garbage make </li></ul><ul><ul><li>Older computers can access web and web-based email like any other </li></ul></ul><ul><ul><li>Microsoft Office suite still functions back to ’98 </li></ul></ul><ul><li>New software on older computers frustrates staff; drives up support costs </li></ul>
  16. 41. SECURITY <ul><li>Anti-Virus: $40-80/workstation </li></ul><ul><ul><li>TrendMicro, MacAfee, AVG, tons more </li></ul></ul><ul><li>Spam Filter </li></ul><ul><ul><li>$40-60/workstation, or </li></ul></ul><ul><ul><li>$300-800+/server </li></ul></ul>

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