E Tech On A Shoestring-Shenandoah AFP Luncheon

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  • E Tech On A Shoestring-Shenandoah AFP Luncheon

    1. 1. Katie Rucker Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!
    2. 2. Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors
    3. 3. Scope & Structure the Non-Profit Sector <ul><li>Budget % of NPOs </li></ul><ul><li>20 Million & Up .7% </li></ul><ul><li>5 – 20 Million 1.4% </li></ul><ul><li>1 – 5 Million 4.0% </li></ul><ul><li>500,000 – 1 Million 3.0% </li></ul><ul><li>250,000 – 500,000 4.0% </li></ul><ul><li>100,000 – 250,000 6.4% </li></ul><ul><li>25,000 – 100,000 10.5% </li></ul><ul><li>0 – 25,000 70.0% </li></ul>
    4. 4. TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91% Internal e-mail 56% Internet access 89% Laptop computers 55% External e-mail 87% Budget for new software 53% Voice mail 70% Cell phones 45% Web site 66% Firewalls 41% Database 63% Dedicated IT employee 23% Network 61% Part-time IT employee 14% Fax modem 58% Video conferencing 2%
    5. 5. Initial Conclusions <ul><li>Technology is and will be part of any non profit development organization </li></ul><ul><li>Technology takes many shapes </li></ul><ul><li>Your use of it levels the “playing field” </li></ul><ul><li>Your success can be increased because of technology (more with less!) </li></ul>
    6. 6. Creating an Online Strategy <ul><li>A lot of organizations struggle with the idea of developing a meaningful online strategy. </li></ul><ul><li>Attack this challenge with the knowledge that your strategy doesn't have to be a 150-page tome. It just needs to answer some key questions like these: </li></ul><ul><li>Strategy — What do you want to make happen? Why does that matter to the organization? </li></ul><ul><li>Goals — What is it now? What would you like it to be? What is the value of the difference over time? </li></ul><ul><li>Audience — Who are you targeting? What are they looking for? </li></ul><ul><li>Channels — What online and offline channels will you use? </li></ul><ul><li>Technologies — What tools are you going to use? </li></ul>Steve McLaughlin, Blackbaud Charleston, SC
    7. 7. Accounting
    8. 16. OFFICE
    9. 27. Web Site Creation
    10. 28. Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M
    11. 35. On-Line Giving, Registration, and Wish List
    12. 36. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
    13. 50. Personal Online Donation Fundraising
    14. 53. Fundraising Databases & Email
    15. 54. Integration helps Keep it simple Prospect Website Gather Information Use Email Database
    16. 59. Email – 93% of Internet users access email and yet… <ul><li>44% of nonprofits have email addresses for less than 20% of their supporters/members </li></ul><ul><li>64% do not collect email addresses on their web site </li></ul><ul><li>75% cannot survey their stakeholders online </li></ul><ul><li>78% do not have an email strategy </li></ul>
    17. 60. A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Preparation? Very low cost Expensive (materials/prep/postage) Cost?
    18. 61. A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
    19. 62. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
    20. 63. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
    21. 64. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
    22. 65. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Growing Universal Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
    23. 66. Coordinate Email and Direct Mail <ul><li>Cross-reference offline campaigns in online communications </li></ul><ul><li>… and vice versa! </li></ul><ul><li>Reinforce your message across different media to maximize results </li></ul><ul><li>… ensure you are consistent in your different messages! </li></ul>
    24. 67. Coordinate Email and Direct Mail
    25. 69. Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking
    26. 72. Helpful Resources
    27. 79. How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?
    28. 80. Questions?
    29. 81. Thank You ! Katie Rucker Account Executive www.etapestry.com katie.rucker@etapestry.com 888-739-3827 x7225 317-336-3982 Direct

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