2. OVERARCHING GOAL STATEMENT
•To support the WKU mission by fostering
lifelong relationships with diverse
stakeholders, engaging all members of the
WKU Family in the life of the institution, and
securing philanthropic support to advance
the University.
3. Strategies
• Maximize available resources to create an optimum
organization
• Secure philanthropic support to advance the University
• Educate diverse stakeholders on the importance of private
support to the health and vitality of the institution
• Engage all members of the WKU Family in the life of the
institution
• Communicate the strategic plan to external constituents
4. Examples of Action Items
• Develop a more coordinated organizational structure
for institutionally related foundations
• Be more donor-centric in the approach to philanthropy
• Initiate a campaign to support the initiatives outlined in
the strategic plan
• Recruit and involve volunteers in outreach and service
• Create more informed and engaged members of the
WKU Family
• Encourage all committees to inform and engage
external constituents in the process
5. SAMPLE METRICS
• Achieve a successful $250 million comprehensive campaign
• Increase the combined University endowment to $200
million
• Generate $25 million in annual private support
• Recruit and involve 2,500 volunteers in the institution
• Conduct 150 cultural, social, service, or educational events
annually that engage members of the WKU Family
• Conduct pre and post surveys to measure effectiveness of
communication efforts on elements of the strategic plan
