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Marketing with Snapchat


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WKU Creative Web Services held a workshop on marketing with Snapchat on Friday, February 17, 2017. Examples of university and business Snapchat marketing and strategy to build a following and create content were shared.

Published in: Social Media
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Marketing with Snapchat

  1. 1. Marketing with Snapchat
  2. 2. Topics to Discuss ● What is Snapchat? Why does it matter? ● How are others using Snapchat? ● What are some strategies can you use? ● How can you grow a following?
  3. 3. 1. What is Snapchat now? The platform has evolved.
  4. 4. Snapchat is not new. Snapchat was released in 2011. Also released in 2011... ✖Pinterest ✖Siri ✖Google+ SOURCE: LORI PACKER, HIGHEDWEB2016
  6. 6. WHAT DOES SNAPCHAT DO? One-to-One & One-to-Many Social Medium ✖Photos & Videos ✖Live Stories ✖Discover Stories ✖Geofilters ✖Lenses
  7. 7. ✖ Community Geofilters Location-based Free Anyone can create Strict submission guidelines No logos/branding Small file size Relevant content ✖ On Demand Geofilters Targeted location Event Business Specific location $5 - $50,000+ Must have a Snapchat account to submit Less strict guidelines Snapchat is innovative: geofilters
  8. 8. Snapchat is innovative: Lenses
  9. 9. Why should you care? 10 Billion+ videos per day 9,000 images every minute
  10. 10. Opportunity!
  11. 11. HOW ARE OTHERS DOING IT? Let’s explore some ways content creators are using Snapchat to connect with their audiences and advertise their products/services.
  12. 12. UF Gators Outreach Program ✖ Student-Ran ✖ Behind the Scenes look at private-event ✖ Shows hands-on learning opportunities
  13. 13. New York Times
  14. 14. Taco Bell
  15. 15. Ulta & Covergirl ✖ Utilize paid geofilters to advertise a product
  16. 16. More Taco Bell ✖ Don’t be afraid to be silly on Snapchat ✖ Create content that followers can share
  17. 17. UM Social: YouTube Channel
  18. 18. Let’s review some Ideas Behind the Scenes Taking audiences behind the scenes at your business/event makes them feel connected to your department. Account Takeovers Grow your audience and increase your account’s reach. Students, faculty, or other officials could work! Shareable Content Turns your one-to- many content into one-to-one conversation and gets followers involved. Personality Matters Be authentic to your brand, but don’t be afraid to show off your fun side. Imperfections Snapchat is a less formal platform, so don’t sweat over perfect videos or award-worthy doodles. Be exclusive Create content and promotions exclusively for Snapchat to give followers a reason to engage.
  19. 19. How to start: Make a plan! ✖Know your audience ✖Create memorable content ✖Be authentic ✖Plan your content
  20. 20. Planning Content: Templates ✖ Templates = storyboarding ✖ Help plan important points ✖ Highlights who/what to feature
  21. 21. Build Your Following Cross-Promote Promote your Snapchat account in posts and bios/about sections of other social media accounts. Tease Content Send users on other platforms to your Snapchat account by teasing your exclusive content. Leverage Influencers Ask your brand champions to promote your account using their online presences.
  22. 22. Top Tip: Start Playing! ● If you’ve never used Snapchat before, make a personal account! ● Youtube: Snapchat Tutorials ● BLOG: ● Not enough resources? ○ We’ll work with you!
  23. 23. Need More Inspiration? ✖ DJ Khaled: djkhaled305 ✖ University of Michigan: UofMichigan ✖ Doug the Pug: itsdougthepug ✖ WKU: WKUHilltoppers
  24. 24. Any questions? Kayla Dowdy Digital Media Marketing Coordinator Western Kentucky University You can find me at: @kayla_dowdy WKUHilltoppers on Snapchat
  25. 25. Credits Special thanks to all the people who made and released these awesome resources for free: ✖ Presentation template by SlidesCarnival ✖ Photographs by Unsplash