2. Indie Rock is a niche music
magazine, with a large focus
on indie rock music. It is
published monthly and aims
to provide readers with up to
date information on bands
within that genre as well as
interviews with them and
reviews of new releases/live
shows. It also aims to feature
new bands and artists of this
genre that the audience would
also be interested in.
Audience Statistics:
Male ------- 38%
Female ---- 62%
Average age: 19
Circulation: 4500,762
Target audience: Female
and male, 15-23.
Majority would be students
with little income to spend,
but with high interests in
music and new bands to
listen to.
4. Key bands and artists Indie Rock
listeners might be interested in
5. Audience facts and figures
• 87% of readers feel that music is an important part of their
lives.
• 42% of readers can play a musical instrument.
• 84% of readers regularly attend live music concerts.
• 82% of readers download music from the internet i.e. through
iTunes.
• 54% prefer physical CD’s to internet downloads.
• 92% of readers have a Facebook account.
• 83% have a Twitter account.
• 81% of readers use social networking sites regularly.
• 97% of readers state that they enjoy finding out about new
bands to listen to.
• On average, Indie Rock readers will spend about £15 on music
a month.
