2. ALTERNATIVE is a new and revolutionary
monthly magazine specialising in Alternative
music to please the millions.
We know what's new, cool and now giving our
readers exclusive interviews, new and upcoming
artists, flash backs to the greatest bands, festival
tips and where to be this year!
We welcome you ladies and gentlemen to
ALTERNATIVE
3. KEY FACTS
81% of readers are female
18% of readers are male
Price - £2
Frequency - Monthly
Target audience - teenagers and young adults
- female
Average age - 19
Genre - alternative
Launch date – 01/03/2013
4. OUR READERS
100% believe music is IMPORTANT to them
90% like alternative music
60% want to read about festivals
72% love artists like Arctic Monkeys, Alt- J and
Florence and the Machine
100% have been or want to go to a festival
90% of people have been or want to go to
Reading Festival
