3. • 69% of NME’s readers are males.
This may be due to the act that
indie/rock music is mostly male
dominant.
• Although the colour scheme is unisex.
• 31% are females.
• The average age of the readers are 24
years old.
• 52% of the target audience work full
time, 7% work part time, 29% are still
studying.
• 65% are in the ABC1.
• NME readers are described as
entertainment enthusiasts and techno
savvy.
