The document discusses creating a content strategy for a website. It recommends developing a content calendar to plan when content will be posted, what type of content will be posted, and to which channels it will be posted. The calendar should schedule posts at regular intervals and consider peak traffic times. Examples of content calendars from websites like Mashable and Spin Sucks are provided. Creating engaging, regularly-updated content and using different formats are also advised.
2. About Me
• Web Design, Mobile Web
Design
• Social Business/Enterprise
Social Media
• Kathryn R. Smith
• User engagement strategy
• @kathrynrsmith
• Branding for small businesses
• Social media marketing for
non-profits & for-profits
• Web Curation
4. Why a Content Calendar?
Answers these questions:
When will content be posted?
What type of content will be posted?
To which channels will the content be posted?
Who will post it?
5. Planning the “What”
• Weekly or monthly themes for content
• Use different formats when appropriate
• Consistent scheduling within different formats
6. Planning the “When”
• Plan posts at regular intervals
• Be mindful of peak traffic times
• Leave room for “breaking news” content
7. Which channels to use?
• Post on your website/blog
• Go where your audience is
• Only post content to relevant channels
