Creating a content strategy for your websitePresentation Transcript
Creating a Content Strategy for Your Website
About Me • Web Design, Mobile Web Design • Social Business/Enterprise Social Media • Kathryn R. Smith • User engagement strategy • @kathrynrsmith • Branding for small businesses • Social media marketing for non-profits & for-profits • Web Curation
Agenda• Developing a Content Calendar• The Content Cycle• Examples• Q&A
Why a Content Calendar?Answers these questions:When will content be posted?What type of content will be posted?To which channels will the content be posted?Who will post it?
Planning the “What”• Weekly or monthly themes for content• Use different formats when appropriate• Consistent scheduling within different formats
Planning the “When”• Plan posts at regular intervals• Be mindful of peak traffic times• Leave room for “breaking news” content
Which channels to use?• Post on your website/blog• Go where your audience is• Only post content to relevant channels
Planning the “Who”• Use automation tools• Crowdsource• Just do it!