Creating a Content Strategy     for Your Website
About Me  • Web Design, Mobile Web    Design  • Social Business/Enterprise    Social Media     • Kathryn R. Smith  • User ...
Agenda• Developing a Content Calendar• The Content Cycle• Examples• Q&A
Why a Content Calendar?Answers these questions:When will content be posted?What type of content will be posted?To which ch...
Planning the “What”• Weekly or monthly themes for content• Use different formats when appropriate• Consistent scheduling w...
Planning the “When”• Plan posts at regular intervals• Be mindful of peak traffic times• Leave room for “breaking news” con...
Which channels to use?• Post on your website/blog• Go where your audience is• Only post content to relevant channels
Planning the “Who”• Use automation tools• Crowdsource• Just do it!
Ex: Mashable    “Music   Monday”http://mashable.com
Ex: Spin Sucks“#FollowFriday”http://spinsucks.com
Ex:Michelle Phan   YouTube/IGhttp://www.youtube.com/user        /MichellePhan
InstagramExamples
Websites with Content that Sucks• Don’t have any content• Have content that isn’t updated frequently• Have “spammy” content
Websites with Content that Sucks
Content Calendar Types
Q&A
Contact InfoTwitter.com/kathrynrsmith    or @kathrynrsmithLinkedin.com/in/kathrynrsmithkathrynrsmithkathrynrsmith@gmail.com
Thank You!
Contact InfoTwitter.com/kathrynrsmith    or @kathrynrsmithLinkedin.com/in/kathrynrsmithkathrynrsmithkathrynrsmith@gmail.com
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Creating a content strategy for your website

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A presentation given at the Urban Mediamakers Film Festival 10/13/2012

Published in: Self Improvement
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Creating a content strategy for your website

  1. 1. Creating a Content Strategy for Your Website
  2. 2. About Me • Web Design, Mobile Web Design • Social Business/Enterprise Social Media • Kathryn R. Smith • User engagement strategy • @kathrynrsmith • Branding for small businesses • Social media marketing for non-profits & for-profits • Web Curation
  3. 3. Agenda• Developing a Content Calendar• The Content Cycle• Examples• Q&A
  4. 4. Why a Content Calendar?Answers these questions:When will content be posted?What type of content will be posted?To which channels will the content be posted?Who will post it?
  5. 5. Planning the “What”• Weekly or monthly themes for content• Use different formats when appropriate• Consistent scheduling within different formats
  6. 6. Planning the “When”• Plan posts at regular intervals• Be mindful of peak traffic times• Leave room for “breaking news” content
  7. 7. Which channels to use?• Post on your website/blog• Go where your audience is• Only post content to relevant channels
  8. 8. Planning the “Who”• Use automation tools• Crowdsource• Just do it!
  9. 9. Ex: Mashable “Music Monday”http://mashable.com
  10. 10. Ex: Spin Sucks“#FollowFriday”http://spinsucks.com
  11. 11. Ex:Michelle Phan YouTube/IGhttp://www.youtube.com/user /MichellePhan
  12. 12. InstagramExamples
  13. 13. Websites with Content that Sucks• Don’t have any content• Have content that isn’t updated frequently• Have “spammy” content
  14. 14. Websites with Content that Sucks
  15. 15. Content Calendar Types
  16. 16. Q&A
  17. 17. Contact InfoTwitter.com/kathrynrsmith or @kathrynrsmithLinkedin.com/in/kathrynrsmithkathrynrsmithkathrynrsmith@gmail.com
  18. 18. Thank You!
  19. 19. Contact InfoTwitter.com/kathrynrsmith or @kathrynrsmithLinkedin.com/in/kathrynrsmithkathrynrsmithkathrynrsmith@gmail.com
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