Creating a content strategy for your website

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A presentation given at the Urban Mediamakers Film Festival 10/13/2012

A presentation given at the Urban Mediamakers Film Festival 10/13/2012

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Transcript

  • 1. Creating a Content Strategy for Your Website
  • 2. About Me • Web Design, Mobile Web Design • Social Business/Enterprise Social Media • Kathryn R. Smith • User engagement strategy • @kathrynrsmith • Branding for small businesses • Social media marketing for non-profits & for-profits • Web Curation
  • 3. Agenda• Developing a Content Calendar• The Content Cycle• Examples• Q&A
  • 4. Why a Content Calendar?Answers these questions:When will content be posted?What type of content will be posted?To which channels will the content be posted?Who will post it?
  • 5. Planning the “What”• Weekly or monthly themes for content• Use different formats when appropriate• Consistent scheduling within different formats
  • 6. Planning the “When”• Plan posts at regular intervals• Be mindful of peak traffic times• Leave room for “breaking news” content
  • 7. Which channels to use?• Post on your website/blog• Go where your audience is• Only post content to relevant channels
  • 8. Planning the “Who”• Use automation tools• Crowdsource• Just do it!
  • 9. Ex: Mashable “Music Monday”http://mashable.com
  • 10. Ex: Spin Sucks“#FollowFriday”http://spinsucks.com
  • 11. Ex:Michelle Phan YouTube/IGhttp://www.youtube.com/user /MichellePhan
  • 12. InstagramExamples
  • 13. Websites with Content that Sucks• Don’t have any content• Have content that isn’t updated frequently• Have “spammy” content
  • 14. Websites with Content that Sucks
  • 15. Content Calendar Types
  • 16. Q&A
  • 17. Contact InfoTwitter.com/kathrynrsmith or @kathrynrsmithLinkedin.com/in/kathrynrsmithkathrynrsmithkathrynrsmith@gmail.com
  • 18. Thank You!
  • 19. Contact InfoTwitter.com/kathrynrsmith or @kathrynrsmithLinkedin.com/in/kathrynrsmithkathrynrsmithkathrynrsmith@gmail.com