2016 Digital Marketing Strategies
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To be successful in digital you must prove your value. Includes a list of today's most relevant digital marketing outlets and highlights changes to digital marketing that will impact all marketers in 2016. Learn 5 steps to creating superior customer value, 4 easy ways to make your digital marketing message compelling, and important tactics for optimizing your message. Created by Reciprocate LLC (www.ReciprocateLLC.com). a Tallahassee-based marketing and technology consulting firm. Originally shared during a special Google Partners Connect event 9-30-15.
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2016 Digital Marketing Strategies
- 1. www.ReciprocateLLC.com Digital Marketing & Apps Strategic Plans for 2016
- 2. www.ReciprocateLLC.com Today’s Tallahassee Presenters Dustin Rivest • Founder and CEO, App Innovators • Custom Mobile Apps for small businesses, nonprofits and associations • More than 200 apps in the iTunes and Android stores • Set a new record last month – 5 new apps went live in 1 day! • A few App Innovators apps: • Word of South • Florida KidCare • TCC • Lucy & Leo’s • Cancer Diaries • Hotel Duval • Godby High School • El Jalisco • Tobacco Rd Band • Mike’s Hard Lemonade • Florida Sheriff’s Association
- 3. www.ReciprocateLLC.com Today’s Tallahassee Presenters Karen Emanuelson • President, Reciprocate LLC • Custom Digital Marketing Strategies • Social Media and Technology Training and Presentations • Google AdWords Certified • Constant Contact Solution Provider All Star Award 2014 • In Tallahassee: • Tallahassee EDC’s Entrepreneurial Excellence Program Review Board • Domi Station Marketing Mentor • Creator of Tech Talk Tuesdays in Tallahassee
- 4. www.ReciprocateLLC.com Schedule 3rd Tuesday 3:30 – 4:30 p.m. – Domi Station • Tuesday, October 20 Social Media Made Easy: Using Digital Analytics for Success Sabrina Torres MCG Latino Account Coordinator – Moore Communications Group • Tuesday, November 17 Technology Trends in 2016: 3D Printing & Virtual Reality Thomas Jackson Innovation District
- 7. www.ReciprocateLLC.com What is Digital Marketing? • Social Media • Website • Mobile App • Email Marketing • Blog • Directory and Review Site Listings • Google Page • Online PR • Search Engine Marketing (SEM) • Pay Per Click (PPO)
- 9. www.ReciprocateLLC.com Changes to Digital Marketing • Reduced organic reach on social media • Twitter – 10% • Facebook – 1-2% • Constant changes to SEO • User shift from desktop to mobile • Time on mobile – up 58 minutes per day since 2014 • Average US adult – 49% smartphone 12% tablet 39% desktop • Changes in social media policies, technologies, audiences • Instagram users (400M) now outnumber Twitter users (316M) • Pinterest referrals spend 2X amount spent by Facebook referrals
- 11. www.ReciprocateLLC.com 5 Steps to Creating Superior Customer Value 1. Understand what drives value – for your customers 2. Solve a problem – address your customers’ pain points 3. Compete on value – not on price 4. Make your customers successful – help them achieve more 5. Give them something extra
- 13. www.ReciprocateLLC.com How to Make Your Message Compelling • FOMO • While supplies last • Today only • Make your customers feel special • Just for you • Exclusive • Make them earn it • Spend $50 to get free shipping • We want what others want • What’s trending • Most popular
- 14. www.ReciprocateLLC.com Software Advice Social Media Content Optimization Survey 6-2014 Important Tactics for Optimizing Your Message
- 15. www.ReciprocateLLC.com • Follow a cohesive plan addressing all your digital marketing avenues • Create value • Write compelling messages • Optimize your tactics
- 16. www.ReciprocateLLC.com Will you be ready? Karen Emanuelson kemanuelson@ReciprocateLLC.com 850.325.0335