Converge Cs


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Converge Cs

  1. 1. Case Studies
  2. 2. Company Overview <ul><li>Converge Technologies is a Mobile Content Delivery Innovator and Aggregator , offering out of the box digital activation promos based on novel telecommunication solutions catering to the unique characteristics of the Pakistani VAS market. </li></ul><ul><li>The only company, which ‘converges’ all mediums Text, Voice, Web & WAP. </li></ul><ul><li>Setup in January 2007 by a set of pioneers, the Karachi based company has offices in Dubai and Islamabad. </li></ul><ul><li>Operates across four business segments: </li></ul>NEXT Mobile Entertainment <ul><li>Largest VAS content partner to operators in Pakistan including: </li></ul><ul><ul><li>Mobilink, Telenor, Ufone, Warid, Paktel, etc. </li></ul></ul>Digital Services <ul><li>Owns and operates web properties </li></ul><ul><ul><li> </li></ul></ul><ul><li>Mobile marketing services for many Major Brands </li></ul><ul><li>Web development & assisting in Media Buying services </li></ul>Events & Promotion <ul><li>Focused on BTL advertising & promotions – covering conceptualization and execution </li></ul><ul><li>Inserting digital marketing in different concepts </li></ul>CRM & Voice <ul><li>Developing user-friendly IVRs (entertainment, content, feedback generating) </li></ul><ul><li>Implementation of CRM activity for consumer-centered brands </li></ul>
  3. 3. Strategic Global Alliances Hungama Mobile Management Association of Pakistan Partnership with PAN Records, UK The Indus Entrepreneurs Mobile Marketing Association Worldwide Pakistan Telecommunication Association NEXT
  4. 4. GSM Partners Inter-connect Broadcasting Own Content Inter-connect Inter-connect NEXT
  5. 5. Our Clients NEXT
  6. 6. Major Content Relationship <ul><li>Exclusive relationship with T-Series </li></ul><ul><li>Largest Music Company in South Asia </li></ul><ul><li>Gets over Rs. 200 Million worth of publicity for its short-code on major TV networks </li></ul>Bollywood Music <ul><li>Relationships with major Bollywood studio including Mukta Arts, Varma Corp, Adlabs, FilmKraft, V R films etc </li></ul><ul><li>Now has an exclusive tie up with Sony Pictures International for entire catalogue, including James Bond, Spiderman, Zorro, xXx etc </li></ul><ul><li>Also tied up with Warner Bros International </li></ul>Imagery <ul><li>Relationships with major Bollywood studio including FilmKraft,V R Films, Varma Corp, Excel Films, Mukta Arts, Shah Rukh Khan productions </li></ul><ul><li>Video from Warner Bros & Sony Pictures International </li></ul>Videos Games <ul><li>Have access to over 800 titles on a revenue sharing basis with different developers </li></ul><ul><li>James Bond, KRRISH, Don, Spiderman and over 100 branded Bollywood titles </li></ul>NEXT
  7. 7. Major Content Relationship <ul><li>Exclusive relationship with Download World </li></ul><ul><li>Largest Music Company in Pakistan with digital rights </li></ul><ul><li>All Pakistani Urdu, Pushtoo, Punjabi & Sindhi songs </li></ul>Pakistani Music <ul><li>Major Pakistani Models collection for Mobile Downloads </li></ul><ul><li>Popular artists’ album & videos digital content </li></ul>Pakistani Imagery <ul><li>Partnership with Pan Records, UK </li></ul><ul><li>Partnership with CNBC, Vibe and other TV Channels </li></ul>Pakistani Videos Islamic <ul><li>All major Naat Khawan </li></ul><ul><li>All Major Quaris </li></ul><ul><li>All Major Scholars for speeches </li></ul>First of its kind in Pakistan NEXT
  8. 8. Across 21 countries in South Asia, Middle East & Africa Hollywood Content Sony Pictures, Warner Brothers, Disney & Dreamworks NEXT
  9. 9. Bollywood Content <ul><li>Sunday </li></ul><ul><li>Jaane Tu Ya Jaane Na </li></ul><ul><li>Jodhaa Akbar </li></ul><ul><li>Halla Bol </li></ul><ul><li>My Name is Anthony Gonzavles </li></ul><ul><li>Anamika </li></ul><ul><li>Ek – the Power of One </li></ul><ul><li>Taare Zameen Par </li></ul><ul><li>Om Shanti Om </li></ul><ul><li>Marigold </li></ul><ul><li>Rouge </li></ul><ul><li>Darling </li></ul><ul><li>Bhool Bhulaiyaan </li></ul><ul><li>Dil Dosti, etc </li></ul><ul><li>God Tussi Great Ho </li></ul><ul><li>Khoya Khoya Chand </li></ul><ul><li>Jab We Met </li></ul>NEXT
  10. 10. Pakistani Content <ul><ul><li>Raeth’s New Album </li></ul></ul><ul><ul><li>Aaroh’s New Album </li></ul></ul><ul><ul><li>Fuzon’s New Album </li></ul></ul><ul><ul><li>Karavan’s New Album </li></ul></ul><ul><ul><li>Mehdi Hassan’s Last Sung Pearls </li></ul></ul><ul><ul><li>Godfather Content </li></ul></ul><ul><li>Sindhi Singers </li></ul><ul><ul><li>Shaman Ali Mirani </li></ul></ul><ul><ul><li>Manan Kan Yaar </li></ul></ul><ul><ul><li>Saeed Tunio </li></ul></ul><ul><ul><li>Shahryar Ali </li></ul></ul><ul><ul><li>Asif Khial </li></ul></ul><ul><ul><li>Manzoor Sakrani </li></ul></ul><ul><li>Pashto Singers: </li></ul><ul><ul><li>Khayal Mohammad </li></ul></ul><ul><ul><li>Rahim Shah </li></ul></ul><ul><ul><li>Zeek Afridi </li></ul></ul><ul><ul><li>Haroon Bacha </li></ul></ul><ul><ul><li>Fiza Fayyaz </li></ul></ul><ul><ul><li>Gulzar Alam </li></ul></ul><ul><ul><li>Khalid Malik </li></ul></ul><ul><ul><li>Anwer Khayal </li></ul></ul><ul><ul><li>Visal Khayal </li></ul></ul><ul><ul><li>Waqar Tanoli </li></ul></ul><ul><ul><li>Sarfaraz Khan </li></ul></ul><ul><ul><li>Zeb Khan </li></ul></ul><ul><ul><li>Humanyoon Khan </li></ul></ul><ul><ul><li>Khalid Khan, etc. </li></ul></ul>NEXT
  11. 11. Islamic Content <ul><li>Khalil Warsi’s religious content, including: </li></ul><ul><ul><li>Owais Raza Qadri </li></ul></ul><ul><ul><li>Furqan Qadri </li></ul></ul><ul><ul><li>Farhan Qadri </li></ul></ul><ul><ul><li>Rehan Qadri </li></ul></ul><ul><ul><li>Ali Seharwardi </li></ul></ul><ul><ul><li>Ghulam Mustafa Qadri </li></ul></ul><ul><ul><li>Faisal Hassan </li></ul></ul><ul><ul><li>Imran Sheikh Attari </li></ul></ul><ul><ul><li>Umme Habiba </li></ul></ul><ul><ul><li>Sabeeh Rahmani </li></ul></ul><ul><ul><li>Abdur Rauf Rufi </li></ul></ul><ul><ul><li>Tasleem Ahmed Sabri </li></ul></ul><ul><ul><li>Rashid Azam </li></ul></ul>NEXT
  12. 12. Our Interlinked Mediums SMS Your Short Code Push Services Contests Ring Tones Clips/Themes/Wallpaper WAP MMS Clips Ring tone/Theme Chat & other services IVR 0900/0800- Your Code 0900 Contest Push Ring tones Songs Special Occasions Web Platforms/ Themes Premium Content downloads IPTV Song Dedication Kiosk Brand Activation MMS / Song Dedication Ring tone/Theme/ Wallpaper/logo Bluetooth / IR Downloads Music/Jukebox Logos/wallpapers Premium Content NEXT
  13. 13. Case Files <ul><li>Banking Sector </li></ul><ul><ul><li> HBFC </li></ul></ul><ul><ul><li> HBL </li></ul></ul><ul><ul><li> Faysal Bank </li></ul></ul><ul><ul><li> ABL </li></ul></ul><ul><li>Our Retail Brand </li></ul><ul><ul><li> Web </li></ul></ul><ul><ul><li> Retail Shop Application </li></ul></ul><ul><ul><li>Udhum Live in Karachi </li></ul></ul><ul><ul><li> Udhum Branding </li></ul></ul><ul><ul><li> Kiosk </li></ul></ul><ul><li>Telecom Sector </li></ul><ul><ul><li>Mobilink </li></ul></ul><ul><ul><li>Telenor </li></ul></ul><ul><ul><li>Telenor Music Kiosk </li></ul></ul><ul><ul><li>Warid </li></ul></ul><ul><ul><li>Ufone </li></ul></ul><ul><ul><li>Paktel </li></ul></ul><ul><ul><li>PTCL Website </li></ul></ul><ul><ul><li>Wateen </li></ul></ul><ul><li>Unilver Pakistan Ltd. </li></ul><ul><ul><li> CGLSA – 2007 </li></ul></ul><ul><ul><li> LSA – 2008 </li></ul></ul><ul><ul><li> Cornetto Flip & Win </li></ul></ul><ul><li>Engro Foods Ltd. </li></ul><ul><ul><li> Olper’s Ramadan Campaign </li></ul></ul><ul><ul><li> CRM Campaign </li></ul></ul><ul><li>Television Channels </li></ul><ul><ul><li> Partners with 18 Channels </li></ul></ul><ul><ul><li>QTV IVR </li></ul></ul><ul><ul><li>Content Co-branding with ARY </li></ul></ul><ul><ul><li> Other Channels </li></ul></ul><ul><li>Lakson Tobacco </li></ul><ul><ul><li> IVR Services </li></ul></ul><ul><ul><li> Upcoming Activations </li></ul></ul><ul><li>LG Mobile </li></ul><ul><ul><li> ITCN 2007 – LG Shine Launch </li></ul></ul><ul><ul><li> Full Retainer-ship Technology Partner </li></ul></ul><ul><li>Nokia (International) </li></ul><ul><ul><li> Music Phone Campaign </li></ul></ul><ul><ul><li> Digital Content Provision </li></ul></ul>Kindly follow the above links
  14. 14. <ul><li>The objective was to enhance the already established Fashion image of Lux Style Awards into a new innovative, interactive medium thus setting new standards </li></ul><ul><li>Collapsing the boundaries and extending its reach Globally </li></ul><ul><li>We Provided with the Solution of Voting via SMS for favorite stars </li></ul><ul><li>Entries entered into ballot from which winners were selected </li></ul><ul><li>Three all expense paid trips to be at CGLSA in Malaysia were up for grabs as the Prize </li></ul><ul><li>It resulted in more than one lakh SMS </li></ul><ul><li>CGLSA acted as a trend setter for new media voting in Pakistan </li></ul>Voting & Content Services Back
  15. 15. Lux Style Awards - 2008 <ul><li>SMS </li></ul><ul><li>Converge will acquire the short code “LUXSA” ( 58972 ) on your behalf </li></ul><ul><ul><li>The flow would be a five-step voting process containing voting on 4 popular awards, in return the participants would be able to win tickets to the event as well gift hampers </li></ul></ul><ul><li>IVR </li></ul><ul><li>Free LSA Hotline </li></ul><ul><ul><li>This would be a toll free number accessible nationwide </li></ul></ul><ul><ul><li>By completing the voting process, the participant would have a chance to win lucky draw prizes and tickets to the event </li></ul></ul><ul><li>Web/WAP </li></ul><ul><li>The portal would contain interactive LSA voting process as well online streaming of clips, including digital content </li></ul><ul><li>Kiosk </li></ul><ul><li>Two types of Kiosks would be provided: </li></ul><ul><ul><li>Mobile: These would be for Apartments, House buildings—all over Pakistan </li></ul></ul><ul><ul><li>Static: For shopping malls like Park Towers, Forum, Millennium—all over Pakistan </li></ul></ul><ul><ul><li>There would be 6 Kiosks all over Pakistan (3 for Karachi, 2 for Lahore & 1 for Islamabad) </li></ul></ul>Back
  16. 16. Flip & Win Competition <ul><li>SMS: </li></ul><ul><ul><li>3-part SMS redemption campaign on 92557 to win free balance, weekly prizes & chance of winning concert tickets </li></ul></ul><ul><li>IVR: </li></ul><ul><ul><li>Present on all mobility operators with call for action to record the Cornetto song to perform with Jal </li></ul></ul><ul><li>Web: </li></ul><ul><ul><li>Present with call for action to register and get a chance to attend Fan Meeting </li></ul></ul><ul><li>Kiosk: </li></ul><ul><ul><li>Present with call for action to record the Cornetto song to perform with Jal </li></ul></ul>Back
  17. 17. Interactive Experiences Culminated 50,000 interactions in just 30 Days Digital Activation Back
  18. 18. CRM Solution <ul><li>This CRM Solution would cater to all the brands of Engro Foods in reaching out to their consumers and keep a long term contact system intact </li></ul><ul><li>The sub sections of Engro’s CRM application are described below: </li></ul><ul><ul><li>Brands </li></ul></ul><ul><ul><li>Dashboard </li></ul></ul><ul><ul><li>Profiler </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Scheduler </li></ul></ul><ul><ul><li>Activity Planner </li></ul></ul><ul><ul><li>Community Builder </li></ul></ul><ul><ul><li>Notifications </li></ul></ul><ul><ul><li>Feedback & Comments </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>Back
  19. 19. Partners with 18 Channels <ul><li>Exclusive Partners with ARY </li></ul><ul><ul><li>ARY One </li></ul></ul><ul><ul><li>ARY Digital </li></ul></ul><ul><ul><li>Fashion TV </li></ul></ul><ul><ul><li>The Muzik </li></ul></ul><ul><ul><li>QTV </li></ul></ul><ul><ul><li>Nickelodeon </li></ul></ul><ul><ul><li>FM 106.2 </li></ul></ul><ul><li>Exclusive Partners with ETNL </li></ul><ul><ul><li>Hum TV </li></ul></ul><ul><ul><li>Masala TV </li></ul></ul><ul><ul><li>Children (New) </li></ul></ul><ul><ul><li>Music (New) </li></ul></ul><ul><li>Exclusive Partners with KTN </li></ul><ul><ul><li>KTN </li></ul></ul><ul><ul><li>KTN News </li></ul></ul><ul><ul><li>Kashish </li></ul></ul><ul><li>Exclusive Partners with AVT Khyber </li></ul><ul><ul><li>Khyber TV </li></ul></ul><ul><ul><li>Khyber News </li></ul></ul><ul><ul><li>K 2 </li></ul></ul><ul><li>Exclusive Partners with Vibe </li></ul><ul><ul><li>Vibe </li></ul></ul><ul><ul><li>New Pashto Channels </li></ul></ul>Back
  20. 20. IVR <ul><li>This was done in order to increase the awareness of QTV as a channel designated to religious needs and provide interactivity with audience by answering their queries </li></ul><ul><li>We prepared an Islamic Voice Portal (IVR) number for audience of all ages to listen to Duas and provide religious remedies </li></ul><ul><li>Areas covered: </li></ul><ul><ul><li>Specific Duas relating to Ramadan </li></ul></ul><ul><ul><li>Tib-e-Nabawi (Duas for health by the Prophet {SAW}) </li></ul></ul><ul><ul><li>Quranic Ayats with translation, Hadiths </li></ul></ul><ul><li>QTV gained a competitive edge amongst other religious channels using this medium </li></ul><ul><li>Top of mind awareness was created </li></ul>Back
  21. 21. Co-Branding <ul><li>We co-branded with ARY Digital in launching premium content with call for action to attend and movie premiere and meet the stars for the following: </li></ul><ul><ul><li>Meet SRK on Om Shanti Om’s Premier </li></ul></ul><ul><ul><li>Meet the cast of Godfather on their Premier </li></ul></ul><ul><li>For participating, send SMS to the short code to avail this opportunity </li></ul><ul><li>This increased hype of the television channel and viewer ship increased as well </li></ul>NEXT
  22. 22. Shahrukh Khan on ARY NEXT
  23. 23. Godfather with ARY Back
  24. 24. Interactive Services <ul><li>We are providing the following television channels interactive services including: </li></ul><ul><ul><li>Live Chat, Polls, Views </li></ul></ul><ul><ul><li>News/Sports/Weather Alerts </li></ul></ul><ul><ul><li>Competitions on SMS/WAP </li></ul></ul><ul><ul><li>Dedication through SMS/IVR </li></ul></ul><ul><ul><li>Marketing the local content on the international level </li></ul></ul>Back
  25. 25. <ul><li>We offered Philip Morris (widely known as Lakson Tobacco) with an IVR Solution </li></ul><ul><li>To increase customer loyalty and brand recall through a unique means of marketing that would differentiate PMI and its brands from competitors </li></ul><ul><li>Outbound calls were generated during the season of Eid via IVR </li></ul><ul><li>Recipients received branded Eid greetings along with giveaway offer </li></ul><ul><li>Recipients also received SMS in Urdu </li></ul><ul><li>In response, the collected data was verification </li></ul><ul><li>Received High response by targeted consumers as a result of gift incentive </li></ul>Back
  26. 26. Upcoming Activations <ul><li>Due to several bans on the tobacco industry, they are limited to advertised on very customized mediums </li></ul><ul><li>ATL and most of the BTL is banned for them </li></ul><ul><li>Unless the company is sure that the user is a smoker, they can’t promote their products </li></ul><ul><li>Here is where Converge comes in and are providing customized solutions for them </li></ul><ul><li>The services range as following: </li></ul><ul><ul><li>Data Collection </li></ul></ul><ul><ul><li>Outbound dedications & promotions to the accumulated data </li></ul></ul><ul><ul><li>Innovative & CSR campaigns for smokers </li></ul></ul>Back
  27. 27. Text to Win the latest Shine Set Participant’s Profile Random participant picture Personal message from Participant Top 10 Participants Countdown Directions to vote NEXT
  28. 28. <ul><li>The three day event raked up 18,000 SMS entries in total </li></ul>ITCN Asia 2007 First Trial Pure Corporate turnout of 2,000 Mixed Gathering Turnout of 9,000 LG Hype Built Turnout of 15,000 Back 6:30pm 4:00pm 11,621 3 6:00pm 3:15pm 4,657 2 5:10pm 3:30pm 1,576 1 End Time Start Time Votes Day
  29. 29. Customized Brand Activations <ul><li>LG is sharing their marketing plan with us, and we in response are coming up with customized digital activations for them, giving innovative ideas to insert digital campaigns along with their product launches and events </li></ul><ul><li>For example: </li></ul><ul><ul><li>Launch Events </li></ul></ul><ul><ul><li>Redemptions campaigns </li></ul></ul><ul><ul><li>Contests & Competition </li></ul></ul><ul><ul><li>Lucky Draws </li></ul></ul><ul><ul><li>SMS to Win, etc. </li></ul></ul><ul><li>Look out for LG Viewty Launch and introduction of LG Club </li></ul>Back 5454
  30. 30. <ul><li>The campaign was started to promote to the ring tone of Nokia attached with their music phone </li></ul><ul><li>Radio advertising was done to download latest ring tones of Nokia and win free Nokia 5700 sets. </li></ul><ul><li>Upon sending an SMS free polyphonic / mono tone were sent to the participants mobile phone </li></ul><ul><li>We received immense participation from the masses </li></ul><ul><li>Database of numbers were collected to be utilized in future marketing campaigns </li></ul>Ring tone Campaign Back
  31. 31. Nokia USA <ul><li>In order to make Nokia phones more customized and personalized to meet the needs of the end user, we are partnering with Nokia USA </li></ul><ul><li>Embedding contents in higher-end Nokia phones </li></ul><ul><li>Content includes movies, songs, video clips and ring tones </li></ul><ul><li>This would result in geographical dispersion of embedded phones accordingly to the targeted segment </li></ul><ul><li>Nokia phones re-positioned and brand image is reinforced </li></ul>Back
  32. 32. <ul><li>In order to stretch their customer magnitude and recover the loan payments in minimum time, the Reminder Broadcasting Services was introduced in Phase I </li></ul><ul><li>To accrue the database of present customers in order to update and improve customer communication through a reliable medium, in Phase II: </li></ul><ul><ul><li>SMS based Query Helpline: A two way process communication between customers and HBFC </li></ul></ul><ul><ul><li>SMS Tracker: This would be used to sign up all the new registrants to HBFC </li></ul></ul>In response the customer would get contact info, Annual period of loan, remaining period of loan and last date for payment, etc. Two Way Communication Back 4232 <ul><li>These codes would be </li></ul><ul><li>advertised in print, all </li></ul><ul><li>HBFC forms, brochures </li></ul><ul><li>and pamphlets </li></ul><ul><li>INFO </li></ul><ul><li>SMS-PIN <space> APL </li></ul><ul><li>SMS-PIN <space> RPL </li></ul><ul><li>SMS-PIN <space> LDP </li></ul>Send to 4232
  33. 33. <ul><li>To vitalize the new brand image of HBL, ring tone download was added in their marketing campaign </li></ul><ul><li>Making the HBL customer a part of HBL Brand World </li></ul><ul><li>We provided the services of digitizing HBL ring tone for the mobile medium </li></ul><ul><li>Two ring tones were created so that both basic and top end phones could be catered to (monotone & polyphonic) </li></ul><ul><li>Advertisements through ATL & BTL – SMS sent to the short code to download the tone </li></ul><ul><li>The campaign generated more than 80,000 SMS, making them successful in reaching out to their end customer </li></ul>Back
  34. 34. <ul><li>We are providing the following services to them: </li></ul><ul><ul><li>Short Code services for: </li></ul></ul><ul><ul><ul><li>Transactions Alerts </li></ul></ul></ul><ul><ul><ul><li>ATM Usage, etc. </li></ul></ul></ul><ul><ul><li>Mobile banking services as described on the left </li></ul></ul>Example Short Code 39725 Quick Balance Inquiry Balance Sheet Branch/ATM Locater Cheque Book Order Call Center Stock Exchange Alerts Loan Information Easy Billing Transaction Alert Transaction Check Mini-Max Alerts Back
  35. 35. <ul><li>We offered them a complete web solutions services </li></ul><ul><li>Including: </li></ul><ul><ul><li>SMS Alerts </li></ul></ul><ul><ul><li>Branch Care </li></ul></ul><ul><ul><li>ATM Locator </li></ul></ul><ul><ul><li>Web banking Solution </li></ul></ul><ul><ul><ul><li>Quick Balance Inquiry </li></ul></ul></ul><ul><ul><ul><li>Transaction Check </li></ul></ul></ul><ul><ul><ul><li>Call Center </li></ul></ul></ul><ul><ul><ul><li>Cheque Book Order </li></ul></ul></ul><ul><ul><ul><li>Easy Billing </li></ul></ul></ul><ul><ul><ul><li>Loan Information </li></ul></ul></ul><ul><ul><ul><li>Stock Exchange Alerts </li></ul></ul></ul><ul><ul><ul><li>Mini-Max Alerts </li></ul></ul></ul><ul><ul><ul><li>Cheque Tracker </li></ul></ul></ul>Back
  36. 36. Udhum Portal <ul><li>The First ever </li></ul><ul><li>Interactive portal </li></ul><ul><li>catering to masses </li></ul><ul><li>containing latest, legal </li></ul><ul><li>mobile content. </li></ul><ul><li>We are aiming to </li></ul><ul><li>become every mobile </li></ul><ul><li>phone user's </li></ul><ul><li>companion; the </li></ul><ul><li>company is the first </li></ul><ul><li>ever of its own kind to </li></ul><ul><li>bring about a </li></ul><ul><li>revolutionary form of </li></ul><ul><li>entertainment to the </li></ul><ul><li>Pakistani market. </li></ul>Back
  37. 37. Udhum Shop <ul><li>The concept of retail marketing for the Udhum brand revolves around the fact that most people in the Pakistani market are acquiring their mobile contents (ring tones, wallpapers, themes, games, etc.) through different retail shops rather than downloading from operators </li></ul><ul><li>This is because of less penetration of GPRS, only 1M users have it activated </li></ul><ul><li>Due to the easy to reach and use content, mobile users prefer this medium </li></ul><ul><li>This caters to a huge untapped VAS market </li></ul><ul><li>The application of Udhum Shop not only has branding space but an inner intelligence of reporting about mobile statistics real time from market </li></ul>Next
  38. 38. Next More than 100,000 items and 1,300 Mobile Phones in 100 towns!
  39. 39. Pakistan’s First Retail Download Network Back
  40. 40. UDHUM Sub-FRANCHISEE Main Abdullah Haroon Road Next
  41. 41. UDHUM Artist Ghulam Farid Sabri inaugurated the service Udhum Digital Loop on display with music and videos Back
  42. 42. Udhum Branding <ul><li>Udhum is not only </li></ul><ul><li>an entertainment </li></ul><ul><li>website but a </li></ul><ul><li>branding portal </li></ul><ul><li>which includes: </li></ul><ul><li>Co-branding </li></ul><ul><li>Opportunities with </li></ul><ul><li>mega stars and </li></ul><ul><li>movies </li></ul><ul><li>Retail Shops </li></ul><ul><li>Kisoks </li></ul><ul><li>IVR </li></ul>Back
  43. 43. Udhum Kiosk <ul><li>Retail branches of Udhum would soon be live all over Pakistan, which would be revolutionizing the content industry with easy to reach and user friendly consoles </li></ul>Back
  44. 44. Mobilink <ul><li>We are providing the following services to them: </li></ul><ul><ul><li>Song Dedication on 1700 & 1701 IVR </li></ul></ul><ul><ul><li>Pashto IVR on 555 </li></ul></ul><ul><ul><li>Web Content Backend </li></ul></ul><ul><ul><li>WAP download site     </li></ul></ul>Back
  45. 45. Telenor <ul><li>We are providing the following services to them: </li></ul><ul><ul><li>Song Dedication on 1700 IVR </li></ul></ul><ul><ul><li>Ring Back Tones (RBTs) </li></ul></ul><ul><ul><li>Web (Content backend) </li></ul></ul><ul><ul><li>Text/Bulk Broadcast (for Ring tone promotions) </li></ul></ul><ul><ul><li>Digital Kisok </li></ul></ul>Back
  46. 46. Djuice Music Kiosk <ul><li>The kiosks are owned by Telenor and will be placed in high traffic areas (including Telenor outlets) </li></ul><ul><li>All management of the content is being done by Converge Technologies itself </li></ul><ul><li>An estimate of a minimum of 100 customers per day at each kiosk is expected </li></ul><ul><li>The target market for Telenor is all sections of society namely (section A, B, and C) </li></ul>Next
  47. 47. Kiosk Screen Capture Back
  48. 48. Warid <ul><li>We are providing the following services to them: </li></ul><ul><ul><li>Song Dedication on 1700 IVR      </li></ul></ul><ul><ul><li>Islamic IVR Portfolio on 786        </li></ul></ul><ul><ul><li>Ring Back Tones (RBTs) </li></ul></ul><ul><ul><li>Text/Bulk Broadcast (for Ring tone promotions) </li></ul></ul>Back
  49. 49. Ufone <ul><li>We are providing the following services to them: </li></ul><ul><ul><li>Song Dedications on 888 IVR      </li></ul></ul><ul><ul><li>IVR Portfolio on 777 </li></ul></ul><ul><ul><li>Web (Content backend) </li></ul></ul><ul><ul><li>Text/Bulk Broadcast (for Ring tone promotions) </li></ul></ul><ul><ul><li>Ring Back Tones (RBTs) </li></ul></ul><ul><ul><li>WAP download site </li></ul></ul>Back
  50. 50. Paktel <ul><li>We are providing the following services to them: </li></ul><ul><ul><li>Text/Bulk Broadcast (for Ring tone promotions) </li></ul></ul><ul><ul><li>Ring Back Tones (RBTs) </li></ul></ul>Back
  51. 51. PTCL Broadband Portal <ul><li>To cater to the broadband users of PTCL and providing them with an entire entertainment portal encompassing all aspects of entertainment: </li></ul><ul><ul><li>movies, </li></ul></ul><ul><ul><li>songs, </li></ul></ul><ul><ul><li>religious content </li></ul></ul><ul><ul><li>Sports alerts, </li></ul></ul><ul><ul><li>Mobile content, etc. </li></ul></ul><ul><li>This would reposition the PTCL brand name as fun, modern and up-to-date </li></ul>Back
  52. 52. Services to Wateen <ul><li>We will be providing Wateen with an array of interactive services as their technology partner </li></ul><ul><li>This would include: </li></ul><ul><ul><li>Rich Content (Movies, Music Videos, Teaser Clips, etc.) </li></ul></ul><ul><ul><li>Digital Content (Relating to mobile content—ring tones, games, high-end clips, etc.) </li></ul></ul><ul><ul><li>SMS/Web/WAP/Kiosk services </li></ul></ul>Next
  53. 53. Advantages of Interactive Marketing <ul><li>Interactivity is getting extremely popular, drawing the masses to the promotion being done </li></ul><ul><li>Such campaigns are self revenue generated campaign, redefining the way you interact with your customers </li></ul><ul><li>Database accumulated for future usage </li></ul><ul><li>Increasing: </li></ul><ul><ul><li>Interaction among your customers </li></ul></ul><ul><ul><li>Brand Recall & Perception </li></ul></ul><ul><ul><li>Brand Loyalty </li></ul></ul><ul><ul><li>Customer interest </li></ul></ul><ul><ul><li>Repurchase of same brand </li></ul></ul>Next
  54. 54. In a business where relationships are key, Converge holds all the aces PTA Agreement <ul><li>The Only Pakistani Company to hold the VAS License </li></ul><ul><li>We are bringing the copyright issue to lime light </li></ul>Relations with operators <ul><li>Extremely strong relationships with all the major telecom operators, who consider Converge as a trusted partner in their business </li></ul>Content Distribution <ul><li>Converge has the largest Content Distribution catalogue in Pakistan with regional as well as international content. </li></ul>Industry Knowledge <ul><li>Profound knowledge of the entertainment industry and strong relationships with key players in that industry </li></ul><ul><li>Well positioned to tap into future categories such as Mobile TV with its relationships </li></ul>Business synergies <ul><li>Unique synergies with other businesses and web properties like Mindshare, Pak MediaCom, Contact Plus and Contract Advertising </li></ul>Catalog: International & Regional <ul><li>Exclusive for 13 Indian record labels </li></ul><ul><li>Sony Pictures & Warner Bros (Extra TV) </li></ul><ul><li>121 content alliances </li></ul>Triple Play Distribution <ul><li>Distributes content across mobile, Internet, Broadband, IPTV and Cable </li></ul>Next The Converge Advantage
  55. 55. Join the Digital Revolution!