The presentation looks at key market data, opportunities and challenges when it comes to market growth in Pakistan.
Pakistan is in its early days of digital growth. Only 16% of the population is using the internet, smartphone penetration is still around 10%, eCommerce is largely non-existant. 3G licenses are a hot discussed topic but regulators can't get their act together to hold the auction.
The trend is clear though - everyone and everything from ads, eCommerce to personal finances wants to go online.