Radio Advertising In India

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Radio Advertising In India

  1. 1. <ul><li>RADIO ADVERTISING IN INDIA </li></ul><ul><li>BY BIPIN R. PANDIT </li></ul>
  2. 2. <ul><li>Note : All this rates are for Delhi & Mumbai. </li></ul><ul><li> Duration of Radio Spots generally of 30 secs. </li></ul><ul><ul><ul><li>Though it can be of 15 secs., 20 secs. Etc. </li></ul></ul></ul><ul><ul><ul><li>BRP 2 </li></ul></ul></ul>Rs.1000/- per 10 secs. 10.00 pm to 7.00 am Other Slots Rs.3000/- to Rs.4000/- per 10 secs. 6.00 pm to 8.00 pm Rs.4000/- to Rs.4500/- per 10 secs. 8.00 am to 11.00 am Super Prime Time Rs.3000/- per 10 secs. 7.00 am to 8.00 am Prime Time RATES TIMINGS RADIO SLOTS
  3. 3. SPONSORSHIPS <ul><ul><li>A company giving bulk business can strike a deal with the radio companies to get tags and associate sponsorships. </li></ul></ul><ul><ul><li>The radio stations have different rates even for the FMCG Companies. </li></ul></ul><ul><ul><li>BRP 3 </li></ul></ul>
  4. 4. HOW TO ADVERTISE? <ul><ul><li>When an important campaign is to be launched, it is better if one or two popular radio stations are chosen by striking a deal for high frequency (playing the spots 8 to 10 times a day for some days). </li></ul></ul><ul><ul><li>By adopting this strategy you can reach approximately 93% of the radio audience. </li></ul></ul><ul><ul><li> BRP 4 </li></ul></ul>
  5. 5. SOME POPULAR RADIO STATIONS IN INDIA <ul><ul><ul><li>Radio Mirchi - The Times of India </li></ul></ul></ul><ul><ul><ul><li>Radio City - EX-STAR </li></ul></ul></ul><ul><ul><ul><li>Red FM - India Today </li></ul></ul></ul><ul><ul><ul><li>Radio One - BBC & Mid Day </li></ul></ul></ul><ul><ul><ul><li>Big 92.7 - Adlabs-Reliance </li></ul></ul></ul><ul><ul><ul><li>Rainbow </li></ul></ul></ul><ul><ul><ul><li>BRP 5 </li></ul></ul></ul>
  6. 6. SOME POPULAR PROGRAMMES ON ONE OF THE RADIO STATION <ul><ul><ul><li>Radio One : </li></ul></ul></ul><ul><ul><ul><li>7.00 am to 11.00 am - Jaggu Sangram </li></ul></ul></ul><ul><ul><ul><li>10.00 am to 11.00 am - Bollywood Badshah </li></ul></ul></ul><ul><ul><ul><li>9.00 pm to 11.00 pm - Tarana </li></ul></ul></ul><ul><ul><ul><li>BRP 6 </li></ul></ul></ul>

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