Detail on Jiosaavn Business Model

1. z
Business model canvas
The 9 Building Blocks
BY : Pragati Raj Chaudhary
Ashaann Varghese (MBA 2)

2.  Founded: 2006
 CEO: Rishi Malhotra (2014–current)
 Founders: Rishi Malhotra, Paramdeep
Singh, Vinodh Bhat
 Headquarters location: New York, New
York, United States
 Developer: Reliance Industries
 Parent organization: Reliance Industries
Limited
 Launch date : 2007, 12 years ago
 Availability : Worldwide
 Website : www.jiosaavn.com
introduction

3. History
Saavn was founded in 2006 as BODVOD Network and initially
distributed Bollywood content in North America in a B2B offering.
Saavn later shifted its core focus to become a music destination in
2009, relaunching its flagship product, Saavn.com, to become a
B2C product.
On March 23, 2018, Reliance Industries
Ltd took a majority stake in Saavn.
Agreements for combination of Saavn with
its digital music service, JioMusic.

4. Products and services

6. Customer segment
 Saavn has 20 million unique monthly
active users.
 Worldwide- 9.3M downloads, and adds
125,000 new users per month. (25%
jump in subscriptions overall).
 Facebook- 2M-FB, where Saavn
content is published every seconds.
Facebook users have made 1 billion
Facebook impressions overall.
 2 million mobile users have
downloaded the Saavn app, adding
new user every 10 seconds.
 All contributing to 1 million daily
streams.

7. Value preposition
 More than 14 languages
 More than 90% licensed content
 Local and small artists can
showcase their talent (Upcoming
artist)
 Trial albums From Bollywood to
Hollywood
 Filters to search Top artists , top
actors, top songs, radio and
company and products.
 Curated charts and playlists
 Custom radio stations
 On demand playback 30 million
songs.

8. Key partners
 Saavn has 900+ label
partnerships including
Universal, Sony Music, T-Series,
Tips, YRF, Saregama, Eros and
Warner Music.
 Saavn’s brand partners include
global names like AT&T, Bose,
Lays, General Motors, Nokia,
Samsung, and Western Union.
The Hindu News :
Saavn partners T-Series, adds 1.3 lakh songs

9.  Saavn’s business model is based on
Digital-Advertising services (offers
service with advertisement) and
Subscription-based Business model
(Saavn Pro, offers ad-free and offline
streaming).
 ₹99 per month on Android / ₹120 per
month via ITunes on iOS
 ₹299 per year on Android and iOS
Revenue stream

10. Saavn offers is in its newness,
accessibility and convenience for
the end user to stream online
music for a short set of time
Personalization
licensed strong
overall navigation and
quality
music and regional
languages
Introduce trial albums by artist,
Curated charts and playlists,
Filtered content top artist,
songs, etc. (every hour)
900+ label partnerships
Universal, Sony Music,
T-Series, Tips, YRF,
Saregama, Eros and
Warner Music.
Majorly invest in
collaboration, and
mergers with artist
B2B business offering
service, Now in B2C service
offerings with saavn originals
Worldwide about 20
million unique
monthly active users
Advertisement-
supported "freemium"
business model to
generate revenue.
Subscription service,
Saavn Pro, offers ad-
free and offline
streaming.
Online Platforms : Android,
iOS, watchOS, Alexa,
Google Home, Windows

12. Thank you