Introduction to WeChat API from our workshop held in conjunction with JING Digital and AKQA.

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The WeChat API
Intro to the Social Marketing,
Commerce and CRM Future/Now

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Story:
• Ecommerce Strategy, Design, and Dev
• WeChat Platform and Custom Dev

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#1 Things Change Fast

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API - July 2014

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API - July 2014 API - April 2015

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New APIs:
• Coupon API
• 3rd Party JS-SDK
• Analytics API
• Multiple Customer Service API
• Hong Bao API
• TV Shake API (Yesterday)

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On WeChat Resources

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Online Resources
http://mp.weixin.qq.com/wiki
https://open.weixin.qq.com

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Basics of WeChat:
• Account Types - Personal, Public
(Subscription, Service), Enterprise
• Features and Admin

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Rules:
• Messaging Rules (48 hours, 4x Month)
• Registration Requirements - Real Name
• API limits

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Why Service vs. Subscription
• Get User Profile
• Custom QR Codes
• Location
• Customer Service
• Small Store
• Payments
• Not in Subscription Getto

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API Types:
• Messaging
• Posts Related
• User Info
• Account Configuration
• Integration
• WeChat Services

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Group Posts
• Group Send
• Send to Individuals
• Send to Segments
• Manage Media
• Manage Templates

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Messaging
• Receiving and Sending Messages
• Auto Responders
• Semantic Engine
• Audio Transcription

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User
• Profile
• Location
• Actions
• Union ID - Share across accounts

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Configuration
• Menus
• JS-SDK control display

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Integration
• Website (Oauth 2.0)
• JS-SDK
• Custom QR Codes
• Hardware

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WeChat Services/Platform
• PC Customer Service
• Advertising
• WeChat Little Stores
• WeChat Payments
• Coupon
• Enterprise Accounts
• APP integration
• 3rd Party Platform Support

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Summary
Huge Future, Developing Fast, Enjoy

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Thanks!
Aaron Chang
achang@jingdigital.com
JING digital
http://jingdigital.com