Digital innovation projects are fraught with challenges, exacerbated by the limitations of legacy technology and data sources. Long-established systems continue to create barriers for effective channel connectivity and consistency. Financial services firms need to marry traditional technologies with emerging digital business models to deliver a customized, tailored and collaborative customer experience.

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Marrying the old and new to
deliver mobile innovation
Patricia Hines, CTP
Industry Solutions Director, Financial Services & Insurance
MuleSoft

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Agenda
• Why worry about innovation?
• No app is an island
• What are the challenges?
• Transforming connectivity
• Q&A

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84%
Some statistics
3
93%
2014 2015
Banks offering some
form of mobile banking
Percentage of customers
using mobile banking
apps
American Banker

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Why worry about innovation?
48% of smartphone/tablet owners who switched
financial institutions in the past year said mobile
played an extremely important or important role
in their decision to switch primary financial
institutions.” - AlixPartners
“
Five of the largest U.S. banks are running
virtually neck-and-neck when it comes to
mobile banking efforts” – Forrester
Research
“

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50%
50%
Bain & Company
No app is an island
Banks that can afford to invest in (mobile banking) technology
will be rewarded ” – Wall Street Journal“
16%>NPS
22%>NPS

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Robust front end functionality…

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Often leads to brittle back end connectivity
deposits
wire
system
loans check image
archive
ACH
system
intraday
posting
loan
underwriting
entitlements
and limits
“A notable portion of an overall mobile app project cost –
as much as 70% in some cases – can be attributed to
integrating the mobile app with established enterprise
applications, service and data sources.” - Gartner

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APIs and Apps – made for each other
• Fit for purpose
• Fast to build, deploy,
and reuse
• Enterprise ready
API

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Bi-modal connectivity approach
deposits
wire
system
loans check image
archive
ACH
system
System APIs
Experience APIs

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API-led target architecture
deposits
wire
system
loans
check image
archive
ACH
system
System APIs
Process APIs
Experience APIs
intraday loan
underwriting
entitlements and limits

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• Assembled emerging mobile, Internet of Things and Big Data
technologies to develop a white-labeled shopping app for
retailers and mall operators
• Leveraged a unified, lightweight integration platform to expose
back-end services and analytics needed to integrate with mobile
apps
Transformation through API-led connectivity
Solution
Results
Problem
• Merchant clients were seeing a drop in foot traffic in their stores
due to competition from online businesses
• The bank wanted to help its retailers to transform their business
to regain competitive advantage by reinventing the customer in-
store experience
• Launched new shopping mall app from pilot to production in 7
weeks
• Enabled a new revenue channel for the bank as well as its
merchant customers
• The bank is now able to securely offer bank APIs to mobile
developers
Top 5 Global Bank

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Transformation through API-led connectivity
CRM
Seamless cross-channel digital experience that includes:
• Allowing shoppers to take a photo of their receipts with their smartphone and
upload them to the rewards engine
• Enabling shoppers to search for items they are looking to buy
• Allowing malls to offer free movie tickets or other vouchers
Analytics
Other
APIs
Beacon
Technology
Personalized
Shopping App
White-Labeled Solution for Retailers and Shopping Malls

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Design, compose, and reuse APIs
• APIs for Mobile Apps
• Internal Apps
• APIs for B2B
• Data Synchronization
• Process Orchestration
• Batch Loading
• Web Services
• Legacy Modernization
• Data Management
deposits
wire
system
loans ACH
system
image archive

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Key Take-Aways
• Connect mobile to anything
- With connectivity to all sources of key data including legacy
systems, custom databases and SaaS, mobile developers can
quickly populate and deploy mobile applications.
• Fast to build, fast to change
- MuleSoft allows app developers to consume APIs, quickly mock
up and build new APIs, rapidly compose APIs from other API
building blocks, and consistently access data through a self-
serve model
• Agility without loss of control
- Every component of Anypoint Platform for Mobile has built-in
enterprise grade capabilities to free IT from worrying about
governance, registration, testing, policies, and SLAs

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Thank You
To Learn More:
www.mulesoft.com