WeChat Coupons have been widely used in China digital marketing. Making a huge leap in its O2O service strength, Tencent is growing to beat major web companies and startups. Do you know how it works to divert traffic to e-commerce?

1. By CruiSo Digital Solutions Limited
CruiSo Flash Feb
WeChat Coupons

2. WeChat Coupon
微信优惠券原名：微信卡券
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3. Two formats of WeChat Coupons （优惠券）
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Standard format: 普通优惠券 Advanced format: 朋友的券

4. Overall structure of WeChat coupon
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Standard format:
普通优惠券
Discount coupon
折扣券
Cash coupon
代金券*
Gift coupon
礼品券*
Group coupon
团购券
Customized
coupon
优惠券
Advanced format:
朋友的券
Cash coupon
代金券*
Gift coupon
礼品券*

5. How WeChat coupons work?
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After receiving the
coupon, it will be saved
in your pocket
Coupon page Unique code for offline
redemption
Click 适用门店 (shop
list) for available/
nearby stores for
coupon
Coupon recipient can
be diverted to join the
account
Mechanism of standard WeChat coupon

6. 朋友的券 (Friends’ coupon) – to viral the promotions
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优惠券 (coupon wallet)
The coupon your friends
shared will be listed here
Customized visual on the
coupon
Show redemption code
for offline purchase
After redemption, same
coupon is pop-up immediately
Mechanism of advanced WeChat coupon

7. Customized message in your WeChat coupon
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Coupons could be shared in HTML5
campaign as incentives
Customized visual and content for
the coupon production

8. Apply to various industries
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9. How to deliver?
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10. 7 ways to deliver the WeChat coupons to users
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WeChat Blast Message
(Blast out directly/
Through message)
Insert in menu bar/
Auto reply
Nearby Offline scan

11. 7 ways to deliver the WeChat coupons to users
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Through HTML5

12. 7 ways to deliver the WeChat coupons to users
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Through Apps

13. 7 ways to deliver the WeChat coupons to users
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全场买满2000减
500现金券
俏江南 全单8折折
扣券
Hot wind 买就送
开年礼物一件
1670 – 4620 – 7110
恒基名人购物中心
全场买满2000元即可减
免500元
请在付款时出示此优惠券
Offline set iBeacon Shake WeChat Click to WeChat coupons page Coupon page detail

14. How WeChat coupon to be viral on social
• Standard WeChat coupon (普通优惠券） can be
sent to friends as a gift.
• Advanced WeChat coupon(朋友的券) can be found in
“Nearby” as a social story. It can be immediately
received once user clicks, and keeps on viral on users’
social network
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15. It can be promoted through WeChat ads
• With the promotion ads, WeChat coupons can drive business to e-commerce and
also increase the followers of WeChat OA.
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WeChat banner ads WeChat coupon page Get the coupons Follow WeChat OA page

16. What’s the key value?
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17. Values of WeChat coupons
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Drive O2O
Divert traffic to
e-commerce
ROI analysis

18. Induce online users to offline visitation
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Show redemption code Confirm redemptionOffline redemption

19. Divert traffic to e-commerce
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WeChat coupon redemption code For online purchase

20. Know your ROI via stores integration
• Binding your offline stores with WeChat OA in order to know the amount of
redemption of each store.
• It offers data support for better analysis your consumers preferences for further
promotions
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WeChat back end for address
integration

21. Any requirement for marketers?
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22. Requirements
1. Setup:
• Must be a verified public account (service accounts and subscription accounts are
both fine)
2. Redemption:
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Offline POS machine redeem Online/ WeChat redeem

23. Redeem by WeChat function:卡券商户助手 (Scan QR code)
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Scan QR code Get notification Confirm redemption Complete
Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption

24. Redeem by WeChat function:卡券商户助手 (Type code)
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Type redeem code Search for coupon detail Confirm redemption Complete
Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption

25. WeChat Payment redemption 快速买单
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Click 快速买单 Search available stores Confirm purchase Complete
• Each offline store has to assign personal WeChat ID (核销员) of the brand’s WeChat OA for redemption.
• WeChat OA payment function should be activated for redemption

26. Summary
• j
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普通优惠券 Standard coupon 朋友的券 (Friend’s coupon)
Types
优惠券类型
Cash coupon (代金券) 、Discount coupon (折扣券)、
Gift coupon (礼品券)、Group coupon (团购)、General (优惠券)
Cash coupon (代金券) 、Gift coupon (礼品券)
Available
优惠券适用门店
Online and offline Only for offline stores
Customized setting
优惠券使用门槛
Conditions for coupon usage could be customized, such as time period/
minimum consumption
Cannot set any condition
Requirement of coupon
优惠券详情
Copy is required, visual is optional Customized visual and copy are required
Redeem code
(兑换code)
Support both customized redemption code and WeChat backend redemption
code
Only support WeChat backend redemption code
Coupon production
(制券方式)
Support both WeChat basic production and advanced development (e.g. h5)
Cash coupon support both WeChat basic production and advanced
development (e.g. h5)
Gift coupon only supports advanced development (e.g. h5)
Delivery channels
(投放方式)
- Online: including WeChat group blast coupon( 群发卡券)/ WeChat message
(嵌入多图文)/ Nearby (使用微信“附近”功能)
- Offline: including but not limited to QR code/ WeChat shake nearby (微信摇
周边)/ WeChat connect wifi to receive coupon(微信连wifi方式)
- Offline: including but not limited to QR code/ WeChat shake nearby (微
信摇周边)/ WeChat connect wifi to receive coupon(微信连wifi方式)
Redeem
(核销方式)
Support 4 ways of redemption
API redeem(接口核销)、WeChat mobile redeem(卡券商户助手核销)、Web
redeem (网页核销)、WeChat Payment(快速买单功能)
Support 4 ways of redemption
API redeem(接口核销)、WeChat mobile redeem(卡券商户助手核销)、
Web redeem (网页核销)、WeChat Payment(快速买单功能)

27. Thank You
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