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Wechat crm

Presentation by Ravi Shankar Bose from the KAWO WeChat Developer Meetup

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Wechat crm

  1. 1. Wechat CRM 16th June 2016
  2. 2. CRM Flow RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION • QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY • BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE • SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION • PUSH MESSAGES • NOTIFICATION MESSAGES CRMELEMENTSWECHATTOOLS
  3. 3. CRM Flow RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION • QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY • BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE • SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION • PUSH MESSAGES • NOTIFICATION MESSAGES CRMELEMENTSWECHATTOOLS
  4. 4. BRAND: VW SOLUTION: Wechat Beacons • For the Shanghai Auto show, a WeChat Beacon campaign was setup to enhance user interaction • Users could launch WeChat, shake their phones which would then launch VW specific content on their mobile phones. • Beacons placed at different locations around the VW booth ensured relevant content was delivered to the users based on their location. • Users were requested to sign up and leave their contact information for a test drive post interaction Recruitment through Beacons
  5. 5. Recruitment through Free Wi-Fi Service BRAND: Reel Mall SOLUTION: Wechat Wifi Followers of the Reel Wechat account are able to access free Wi-Fi service within the mall. Users are encouraged to follow Reel on Wechat, following which using Wechat’s Wi-Fi API’s they are authenticated. Simply clicking on the Wi-Fi option in the Reel Wechat menu, connects them immediately to the Wi-Fi network and the internet.
  6. 6. CRM Flow RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION • QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY • BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE • SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION • PUSH MESSAGES • NOTIFICATION MESSAGES CRMELEMENTSWECHATTOOLS
  7. 7. Engagement & Tracking BRAND: Roger & Gallet SOLUTION: Source and Behavior Tracking Users join Roger & Gallet wechat account from various sources which have their own QR codes.
  8. 8. Engagement & Tracking The sources of each user and their subsequent behavior within the Roger & gallet wechat account is tracked and analyszed.
  9. 9. Engagement through IOT Wechat provides SDK through which devices can connect to the internet cloud and let owners access and control the device
  10. 10. CRM Flow RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION • QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY • BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE • SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION • PUSH MESSAGES • NOTIFICATION MESSAGES CRMELEMENTSWECHATTOOLS
  11. 11. BRAND: Dyson SOLUTION: Dyson Wechat CRM Dyson is famous for its innovative, well designed and environmentally friendly products. Launched in China in 2012, Dyson is now utilizing Wechat as its social platform to reach out to its consumers. The Dyson wechat account offers a complete experience which includes brand zone, online store, a personalized owner Area with customer care. Using Wechat’s segmentation feature, separate tabs are shown to prospective buyers and product owners. While prospective buyers get generic information about Dyson products, the owner’s tab allows users to scan the QR code on a Dyson product and register the product through Wechat. This area offers customized product manuals, assembly and safety instruction, accessories, tools information and FAQs for the user. The customer care area connects users to the product experts who are able to respond to customer queries directly through the wechat interface. Analysis & Segmentation
  12. 12. BRAND: Wagas SOLUTION: Wagas Loyalty Program • Wagas, has been seeking to harness the power of the Wechat and effectively use it as the platform of choice to queue, order, pay and provide customer services. • The services offered through Wagas’s Wechat channel includes - • Online menu and order system • LBS based restaurant locator • Mobile CRM system • Membership management • Member cards and gift cards • Loyalty program • Purchase through Wechat payment • Integration of Wechat with POS system • Promotions and offers • Targeted content based on user profile and behaviour. Analysis & Segmentation
  13. 13. CRM Flow RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION • QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY • BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE • SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION • PUSH MESSAGES • NOTIFICATION MESSAGES CRMELEMENTSWECHATTOOLS
  14. 14. Communication BRAND: Schaeffler SOLUTION: Internal Employee platform • The Schaeffler internal communications platform targets both their office employees as well as shop floor workers. • The bi-lingual platform is built to allow employees to engage more with the company culture and share news, information and events. A calendar function allows users to set reminders for upcoming company events and meetings. • The account is only open to employees and content sharing is also disabled to adhere to strict company data privacy issues. • Interactive campaigns are also regularly launched to build engagement and collaboration between employees. • Customized and targeted content based on user profile and group.
  15. 15. Thank You

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Presentation by Ravi Shankar Bose from the KAWO WeChat Developer Meetup

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