LinkedIn as the Ultimate Weapon for Business [Josef Kadlec]
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LinkedIn has over 380 million members and just added 2 more registered users while you were reading this sentence! Thus it is the largest professional network on earth with tremendous potential for all sorts of business activities including finding employees, searching for a job, looking for leads or collecting testimonials for your product or service. LinkedIn has become a standard when speaking of business relations of any sort. This workshop is designed to uncover techniques for searching for targeted groups of people, then reaching and engaging them. Some secret shortcuts which can help you save money on premium services will be revealed as well.
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LinkedIn as the Ultimate Weapon for Business [Josef Kadlec]
- 1. Linkedin jako ultimátní zbraň pro business
- 6. LinkedIn Top 100 Most Viewed Profiles
- 8. Milan je v recruitmentu přes 16 let a řídil přes 350 zaměstnanců napříc regionem CEE. Josef je první certifikovaný LinkedIn recruiter v regionu CEE a autor knihy People as Merchandise. + =
- 11. Jan Muehlfeit Chairman of the Board Jan Bubeník Member of the Board Natália Šegedová Member of the Board Milan Novák Member of the Board Josef Kadlec Member of the Board Dita Přikrylová Member of the Board Muriel Anton Member of the Board Akademická rada RECRUITMENT ACADEMY
- 13. InCam by Recruitment Academy
- 14. Online broadcasting to LinkedIn profile
- 16. 70% * Source: Sirius Decisions The buyer’s journey is 70% complete by the time a sales person is contacted Discovery PreferenceConsideration Transaction
- 21. A – Kde najdeme správné talenty? B – Jak je oslovíme? Jak získáme jejich pozornost? C – Jak je získáme pro naši pracovní pozici? Dříve A – Zadáme inzerci B – Počkáme na CV C – Dáme nabídku Klí ové otázky pro recruiterač
- 22. A – Kde najdeme správné talenty? B – Jak je oslovíme? Jak získáme jejich pozornost? C – Jak je získáme pro naši pracovní pozici? Klí ové otázky pro recruiterač Dnes A – Talent Sourcing B – Candidate Engagement C – Employer/Talent Branding
- 23. Social sellingSocial selling is when salespeople use social mediasocial media to interact directly with their prospects.
- 24. •
- 25. …is the access to LinkedIn your c
- 26. • Profesní sociální sítě: Viadeo, XING, GoldenLine • Privátní sociální sítě: Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,... • Kde dál sourcovat? Twitch, Steam, Tinder, Behance, GitHub, Youtube, Stack Overflow, BitBucket, Youtube,... Konkurence LinkedInu
- 27. Maintaining relationships Creating relationships Company promotion Personal branding Market mapping Use LinkedIn as a Business Channel
- 28. LinkedIn Social Selling Index
- 29. LinkedIn Social Selling Index https://www.linkedin.com/sales/ssi
- 31. • Advanced People Search • Boolean operátory (George Boole) – AND (nebo mezera) – OR – NOT (nebo pomlčka -) • Výrazové modifikátory – ( ) – “ “ • Nepodporuje doplňování (stemming) – manag* – recruit* - ajax4jsf, *SQL LinkedIn vyhledávání – Boolean Search X
- 32. …is the access to LinkedIn itself a competitive advantage?
- 34. Talent Sourcing s LinkedInem Průměrný Talent Sourcer “Product Manager“ 2 818 profilů
- 35. Průměrný Talent Sourcer “Product Manager“ Zkušenější Talent Sourcer 2 818 profilů “product manager“ OR “produktovy manazer“ OR PM 3 390 profilů Talent Sourcing s LinkedInem
- 36. Průměrný Talent Sourcer “Product Manager“ Zkušenější Talent Sourcer 2 818 profilů “product manager“ OR “produktovy manazer“ OR PM 3 390 profilů Hardcore Talent Sourcer “product manager“ OR “produktovy manazer“ OR PM OR “product manger“ OR “product mamager“ OR “produkt manazer“ 4 266 profilů Talent Sourcing s LinkedInem
- 37. Průměrný Talent Sourcer “Product Manager“ Zkušenější Talent Sourcer 2 818 profilů “product manager“ OR “produktovy manazer“ OR PM 3 390 profilů Hardcore Talent Sourcer “product manager“ OR “produktovy manazer“ OR PM OR “product manger“ OR “product mamager“ OR “produkt manazer“ product OR products OR produkt OR produktovy OR produktu 7 254 profilů 4 266 profilů GoodCall Talent Sourcer Talent Sourcing s LinkedInem
- 42. How to Reach out without Being Connected Group Message InMail (Sponsored InMail) Other social platforms Telephone
- 44. teme myšlenky kandidát s YeswareČ ů .com a GetSidekick.com
- 51. LinkedIn Company Page Post
- 52. Case Study: Video Job Descriptions [2N] Role: Product Manager at 2N 13 qualified candidates 1 placement 27 days to offer
- 53. Ads, Sponsored Updates and Sponsored InMails
- 54. LinkedIn Talent Brand Index
- 55. LinkedIn Talent Brand Index
- 56. LinkedIn Talent Brand Index
- 60. Improve you profile strength to All-Star
- 61. Top Banner
- 62. Top Banner
- 63. Push Brand via Images
- 64. Use Rich Media Big Time
- 65. Experience
- 66. LinkedIn Updates and Posts
- 67. LinkedIn Posts
- 68. LinkedIn Posts
- 69. LinkedIn Posts
- 73. How You Rank for Profile Views
- 74. How Utilize LinkedIn for Brand Building on Facebook Connections -> Settings -> Export LinkedIn Connections -> Export
- 76. Case Study: Content Which Grab Attention [GoodCall] BE VISUAL
- 79. Case Study: Content Which Grab Attention [GoodCall] BE AUTHENTIC
- 80. BE ORIGINAL Case Study: Content Which Grab Attention [GoodCall]
- 82. GO VIRAL Case Study: Content Which Grab Attention [GoodCall]
- 83. Case Study: Content Which Grab Attention
- 84. BE CONSISTENT Case Study: Content Which Grab Attention [GoodCall]
- 85. GIVE VALUE Case Study: Content Which Grab Attention [GoodCall]
- 86. Case Study: Content Which Grab Attention
- 87. BE HUMAN Case Study: Content Which Grab Attention [GoodCall]
- 88. LinkedIn Posting Automation with Buffer
Editor's Notes
- Key message: But the consumer behavior shifts create challenges for effective marketing. What this means for you is that your buyers are more informed, savvy and influential than ever before. Not only can they get most of the info they need to make a buying decision from online sources --- they get constant feedback from their networks to inform their decisions. In many cases they are 60% of the way through their purchase process before they connect with a brand or company. And they’re forming perceptions about brands – and eliminating brands from their consideration set – without those brands having an opportunity to share their perspective.
- World ice hockey championships. We used some fun images and CR’s opponents. Got tons of downloads on our app.