Falcon's Invoice Discounting: Your Path to Prosperity
Maersk Line in social media: spotONvision webinar June 2012
1. 5 June 2012 / spotONvision webinar / By Jonathan Wichmann, Head of social media @ Maersk Line
Maersk Line
in social media
2. Who is Maersk Line?
§ World’s largest shipping company – the container
arm of the A.P. Moller – Maersk Group
§ 25,000 employees, 150 countries, 325 offices, 600
container ships, 2,2 million containers
§ A rich history
§ From closed doors and secrecy to openness and
customer-centric
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3. Why social media?
§ A closer relationship to § Employer branding
customers § Easy-to-use and flexible
§ Product development tools for Communication,
§ Brand awareness Marketing, HR and
§ Customer loyal Customer Service
3 #b2bnl
5. Our approach
§ Explorative & lean
§ Data-driven or intuition?
§ Not an add-on, but close to
business
§ Insourcing rather than
agency
5 #b2bnl
6. Global vs. local
§ Defining the levels of engagement
§ Local goes local on global
§ A global team of local (and certified) social media managers
6 #b2bnl
7. How to go about it?
§ A new center has formed:
Google + Facebook
§ A strategy in sequences
§ From volume to high-level
interaction
7 #b2bnl
22. e Shipping Circle
§ Discussions with shipping experts around the world
§ Bringing in external intelligence
§ Reports set to inspire management decisions
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