1.
Keep Customers Coming Back
Jason Miller
Senior Manager, Content Marketing,
Marketing Solutions, LinkedIn
@JasonMillerCA #inTC14

2.
How to Keep Your Customers
Coming Back
Jason Miller, Senior Manager, Content Marketing, Marketing Solutions, LinkedIn
Eric Martin, Director, Content, Catavolt
David Spark, Founder, Spark Media Solutions

3.
Let’s Talk About Content…

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5

5.
1. Earning Trust and Credibility

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7

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Create the all-encompassing
guide
to whatever the hell
conversation you
want to own

8.
2. Moving From “Thinking”
Like a Publisher to Actually
Publishing

9.
1
Repurpose Content
Company Pages Sponsored Updates
(Turn it up to eleven!)
LinkedIn Groups SlideShare

10.
1
MQL
11
Turkey Slices (Non Gated)
Lead Capture
No Yes
SDR
Sales Qualified?
Sales Revenue
BIG ROCK
(Gated)
Nurture
No
Yes

11.
3. Always On Nurturing with
Content

12.
1
When you need that extra push…

13.
1
Turn Your Content Up to Eleven
(Sponsored Update)

14.
4. The Importance of Native
Advertising

15.
Email
Blog
InMail
Company Page
Sponsored Updates
SlideShare
Display
PPC
Twitter
For those about
to Launch…..
FIRE!

16.
The Results Out of the Gate
34%
32%
9%
15%
6%
4%
2%
Email
Blog
7%
InMail
Direct/ SEO
Other
7%
Display
AdWords 7% 64%
6%
4%
1%
1%
United States
Netherlands
India
Canada
Australia
UK
Germany
New Zealand
Singapore
France

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18,000% ROI

19.
5. Treat Your Big Content
Initiatives Like a Product
Launch

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2

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2
The four unique band members work together to
deliver an amazing product.
Lays
Groundwork
Fuels Content Fuels Demand Gen

22.
6. How to Sustain the “Always
On” Content Strategy
(Building the Engine)

23.
“People want a thrill,
people want a spectacle
and people love
to be entertained.”

24.
w
www.welcometothefunnel.com

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