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How to Keep Your Customers Coming Back

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Jason Miller, Senior Manager, Content Marketing, Marketing Solutions at LinkedIn presents at LinkedIn's exclusive tech conference: TechConnect2014.

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How to Keep Your Customers Coming Back

  1. 1. Keep Customers Coming Back Jason Miller Senior Manager, Content Marketing, Marketing Solutions, LinkedIn @JasonMillerCA #inTC14
  2. 2. How to Keep Your Customers Coming Back Jason Miller, Senior Manager, Content Marketing, Marketing Solutions, LinkedIn Eric Martin, Director, Content, Catavolt David Spark, Founder, Spark Media Solutions
  3. 3. Let’s Talk About Content…
  4. 4. 5
  5. 5. 1. Earning Trust and Credibility
  6. 6. 7
  7. 7. 8 Create the all-encompassing guide to whatever the hell conversation you want to own
  8. 8. 2. Moving From “Thinking” Like a Publisher to Actually Publishing
  9. 9. 1 Repurpose Content Company Pages Sponsored Updates (Turn it up to eleven!) LinkedIn Groups SlideShare
  10. 10. 1 MQL 11 Turkey Slices (Non Gated) Lead Capture No Yes SDR Sales Qualified? Sales Revenue BIG ROCK (Gated) Nurture No Yes
  11. 11. 3. Always On Nurturing with Content
  12. 12. 1 When you need that extra push…
  13. 13. 1 Turn Your Content Up to Eleven (Sponsored Update)
  14. 14. 4. The Importance of Native Advertising
  15. 15. Email Blog InMail Company Page Sponsored Updates SlideShare Display PPC Twitter For those about to Launch….. FIRE!
  16. 16. The Results Out of the Gate 34% 32% 9% 15% 6% 4% 2% Email Blog 7% InMail Direct/ SEO Other 7% Display AdWords 7% 64% 6% 4% 1% 1% United States Netherlands India Canada Australia UK Germany New Zealand Singapore France
  17. 17. 1
  18. 18. 2 18,000% ROI
  19. 19. 5. Treat Your Big Content Initiatives Like a Product Launch
  20. 20. 2
  21. 21. 2 The four unique band members work together to deliver an amazing product. Lays Groundwork Fuels Content Fuels Demand Gen
  22. 22. 6. How to Sustain the “Always On” Content Strategy (Building the Engine)
  23. 23. “People want a thrill, people want a spectacle and people love to be entertained.”
  24. 24. w www.welcometothefunnel.com
  25. 25. 2
  26. 26. 2

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