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Ephemeral Media, a new environment for communications

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Some thoughts about the new "third web" that is ephemeral - and some ideas on how to use it in communications. See the text that might be the one I more or less use when doing the talk als a LinkedIn-Pulse here: https://www.linkedin.com/pulse/ephemeral-media-wolfgang-luenenbuerger-reidenbach

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Ephemeral Media, a new environment for communications

  1. 1. EPHEMERAL MEDIA A New Environment For Communications June 2015
  2. 2. DIG DEEPER, IMAGINE MORE. LEADERSHIP TEAM CLIENTS GERMANY COHN & WOLFE
  3. 3. HEALTHCARE, CONSUMER MARKETING, CORPORATE COMMUNICATIONS, TECHNOLOGY COHN & WOLFE GLOBAL
  4. 4. •  Strategy for digital and social media since 2004 •  One of Germany‘s top 5 PR strategists •  Clients e.g. Daimler, Nestlé, Novartis, Deutsche Bahn, Lufthansa, Mars, Unilever, Microsoft, Puma, eBay •  Author and international speaker about the future of communications •  Senior advisor to many executives on digital transformation •  Crises manager •  Father, rider, blogger •  Social brand: @luebue WOLFGANG LÜNENBÜRGER-REIDENBACH MANAGING DIRECTOR GERMANY
  5. 5. THE THREE WEBS
  6. 6. #1 SEARCH WEB
  7. 7. #2 SOCIAL WEB
  8. 8. #3 EPHEMERAL WEB
  9. 9. #3 EPHEMERAL WEB Non searchable, non persistent web Instant expression Entertainment
  10. 10. FOLLOW ME
  11. 11. FOLLOW ME
  12. 12. WHAT TO DO WITH IT?
  13. 13. WAIT LESS THAN 10MIN KU-DAMM
  14. 14. Just reach out @luebue Wolfgang Lünenbürger-Reidenbach Managing Director Germany wolfgang.luenenbuerger@cohnwolfe.com +49 40 808016 110

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