1. CONVERGENCE: MULTIMEDIA AND
DIGITAL
Multimedia Production: JN3800

2. Background
The Internet has developed over 50
years to allow for the quick and
effective transfer of information that
we know today.
It wasn’t always this way.
Internet key dates
1969: ARPANET Project sends first message
1975: Microsoft created
1976:Apple created
1984: Joint Academic Network (Janet) established between UK
universities
1989:Tim Berners-Lee creates the world-wide web
1993: Mosaic web browser launched
1994:Yahoo! Named
1995:AltaVista search engine established
1998:Google launched
2003: 47% of UK homes are connected to the internet
2004: Facebook launched
2005:YouTube founded
2006:Twitter created
2007: Kindle launched
2009: Kickstarter launched

3. Background: Some diagrammatical illustrations

6. Driven by multiple advertising options – a factor
fuelled by multi-platform age

7. Background: Newsroom responses

8. Background: Newsroom responses

9. Technology: Miniaturisation…

10. 1965
Moore’s law
The number of inexpensive transistors that can be
placed on a circuit board will double every two
years.
Gordon E. Moore

11. Then

12. Now…

13. Now: Multimedia (deconstruction)
Storytelling techniques combine: the marriage of print, image, audio,
video and graphic innovation

14. Evolving landscape:
convergence
 Newsrooms enter 21st
century
 Production begins to move
out of traditional silos
 Online adds variety and
new storytelling options

15. Consuming News
Multimedia/digital platforms
have increased choice
thanks to search and RSS
Technology has increased
opportunity to access
information:Tablets,
smartphones, laptops
and PCs offer a variety of
user experiences
Social media and peer-two-
peer news shifting focus
away from monolithic
producers

16. Web 2.0: Meet the audience

17. Digital drivers: Reach
 Expanding audiences
 Differing platforms
 Global communications
 Accessibility

18. Digital drivers: Speed
 Publication is instant
 Deadlines are removed
 Web-first
 Time is limited

19. Digital drivers: Breadth and Depth
 Greater range of content
 No restriction on space
 Background and context delivered via
hyperlinks

20. Be prepared: Why journalists need to be
equipped for change
No longer can journalists assume that just because they work in one
medium(say, a print newspaper), they don't need to worry about how their story
should be presented in another (on television or the Web).
RichGordon
"Digital Journalism: Emerging Media and the
Changing Horizons of Journalism"

21. Web 2.0: Construction of
Storytelling
Journalist
SMS
Twitter
Facebook
CMS
Hyperlink and linking out
Journalist and developer
Graphics
Animations
Comment boxes
Journalist and audience
social media conversations
Hyperlinks
Audience:
Social media
Comments
Blogs

22. Communication of News
 Evolved
multimedia
possibilities
 Consumer/audie
nce choice
 Move away from
newspaper style
assumptions

23. #jn3800

24. Social Media

25. Digital Communities

26. Online writing

27. Images

28. Audio

29. Video

30. Data

31. Curation

32. Innovation and entrepreneurship

33. Digital playgrounds

34. Further reading/surfing/looking
 Paul Bradshaw – a converged newsroom
 Dan Gillmore –We the Media
 Jeff Jarvis - Buzzmachine

35. Flickr Credits
BotheredByBees - circuitboard
OnInnovation Gordon E. Moore
uLight.Me – Digital playground
Shannon Clark - 1950s computer
Seattle Municipal Archives – Roy Morse on the Phone
Alsis35 – Sony transistor radio
J3net – camera
Mbecher – iphone wired
Paul T. Marsh/PositivePaul– TV camera
Dunechaser – lego men with guns
Robef Mobile phone reach
The Reboot Mobile phone in Gujranwala
Star5112 Panic Button
marsmet546 Time for change
Adactio Rock on the Right
Jason A. Howie Social Media Apps
Microsoft Sweden Xbox Arena @ Inferno online
Andrew Morrell Photography Audio
Dunechaser Jet/Rocket Pack
antony_mayfield – telegraph
Random curiosity – fish and chips food
Stuartpilbrow – reach
Ben Heine – speed