The document discusses mobile marketing, which involves communicating with consumers through their mobile devices to send marketing messages or introduce campaigns. It describes using SMS, MMS, in-game marketing, location services, and user-controlled media for mobile marketing. The document also lists uses of mobile marketing like promotions, notifications, and customer service, and recommends using it for direct marketing, special offers, and branding.

1. MOBILE MARKETING
 Mobile Marketing is the act of communicating with consumer and
customers through cellular or mobile device with the intentions of
sending a simple marketing message or to introduce them to a new
audience participation based campaign or to allow them to visit a
mobile website to see what in stock for them.

2. SPECIAL ELEMENTS
 Mobile marketing via SMS
 Mobile marketing via MMS
 In-game mobile marketing
 User-controlled media
 Location-based services

3. USES OF MOBILE
MARKETING
 Emergency notification
 Updates
 Special Promotions
 Employee Assignments
 Presentations
 Customer Service
 Events

4. GOOD TIME TO USE
MOBILE MARKETING
 direct marketing campaigns
 special offers or product promotions
 brand logos

5. AVERAGE USERS
 Companies
 Institutions

6. HOW TO USE MOBILE
MARKETING IN SOCIAL
MEDIA
 Encourage interactivity at events
 Staying up to date.
 Make content mobile accessible
 Optimize your internet newsletters