Mobile Marketing: Features that makes it effective, valuable and result oriented.

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Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times. Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours. It is very personal device which is often part of the intimate identity of their owners, who may personalize or accessorize their devices.
Mobile campaigns are easy to create and execute. It helps you reach out to people all over the world and delivery is almost always guaranteed, unlike other channel of communication. Moreover, the messages are delivered to recipients within seconds.
The channel provides the ability to reach customers 'on-the-go' and create highly effective two-way communication. In addition to this the mobile communication also offers content to be customized to target individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience. Moreover, the mobile campaign results can also be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.

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Mobile Marketing: Features that makes it effective, valuable and result oriented.

  1. 1. Mobile Marketing Featuresthat makes it effective, valuable and result oriented.Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  2. 2. Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresenceOmnipresence nature of the mobile device has made it most valuable media in recent times.
  3. 3. The mobile as a communication medium offersReach ubiquitous reach. It reaches recipients wherever the handset owner is.
  4. 4. Mobile is very personal device. It is part of the ownersIntimacy identity, who may personalize their devices.
  5. 5. The mobile campaigns are easy to create and deliver.Delivery They are delivered to recipients within seconds.
  6. 6. The beauty of mobile campaign is, that it can reachDistribution out to people all over the world. The delivery of mobile communication is almost always guaranteed.
  7. 7. The mobile campaign is very much affordable. It is prices at cost per message which is very modest.Affordability Moreover the cost per message decrease as volume increases.
  8. 8. The mobile as a medium has ability to customize thePersonal brand message to a diversified audience.
  9. 9. The mobile communication can be very targeted andTargeted specific to individual. It also offers opportunity to target individual with specific content.
  10. 10. The mobile offer opportunity to the customers toTwo-Way reach back to the brand. The two-way communication option makes it more effective and interactive.
  11. 11. Mobile as a device has ability to reach customers on-Interactive the-go and create highly effective and interactive communication.
  12. 12. Mobile marketing has unique ability to build longRelationship lasting customer relationships. It retain existing customers while enticing new customers
  13. 13. The mobile campaign effectiveness is always higherEffectiveness than any other form of the media. The average response rate is approximately 15 percent.
  14. 14. The small screen size of mobile handset makesConvenience campaign managers to keep message basic and simple.
  15. 15. Location-Based Service provides both proximity dataLocalization and contextual information which can be effectively used to converse with customers.
  16. 16. Mobile marketing has ability to integrate with existingIntegration communication strategies without encoring large capital expenditures
  17. 17. The mobile marketing medium insures that messagesNovelty Factor will achieve higher impact with their target audiences. The innovation in mobile marketing has novelty factor.
  18. 18. Mobile users are increasingly using microbloggingMicroblogging platforms like Twitter which can be highly beneficial to the marketer.
  19. 19. The ease with which mobile marketing messages canViral be shared with potential customers makes it most potent viral marketing tool.
  20. 20. Mobile marketing offers subscribers to have controlOpt-in over the messages they want to receive and the one they do not want.
  21. 21. The mobile payment is very convenient for the users. ItM-Payment is offered as a secure online payment environment, which works via advanced mobile Web systems.
  22. 22. User response can be tracked instantaneously whichTracking makes mobile marketer understand and analyze user behaviour.
  23. 23. Mobile campaign results can be tracked thruQuantifiable downloads, page visits, customer opt-ins, and a variety of other methods.
  24. 24. Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919Disclaimer: The views represented in the presentation has nothing to do with the companies I havepersonal, professional, or academic interest. These are absolutely my views which is based on the years of experience in

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