Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times. Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours. It is very personal device which is often part of the intimate identity of their owners, who may personalize or accessorize their devices.
Mobile campaigns are easy to create and execute. It helps you reach out to people all over the world and delivery is almost always guaranteed, unlike other channel of communication. Moreover, the messages are delivered to recipients within seconds.
The channel provides the ability to reach customers 'on-the-go' and create highly effective two-way communication. In addition to this the mobile communication also offers content to be customized to target individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience. Moreover, the mobile campaign results can also be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.