E marketing

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Here is a presentation I held a couple of weeks ago about marketing in digital environment

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E marketing

  1. 1. How does eMarketing differ from traditional marketing?* Johanna Heinonen Johanna.heinonen@brainit.fi 11.3.2013
  2. 2. *• Easy• Cheap• Does not require personnel• Should be done as marketing in traditional medias• Is only Facebook *• Plan it carefully• Use time for it• Hire / appoint people to do it• Measure it and follow it up• Planning eBusiness follows the same pattern as planning the traditional business• eMarketing channels are just channels among other channels
  3. 3. *
  4. 4. * 1. Introduction and idea 2. Analyses 3. Strategical decisions 3.1. Target group 3.2. Strategical values 3.3. Goals and objectives for marketing plan 4. Implementation 4.1. ProducteBusiness eBusiness 4.2. Price 4.3. Place 4.4. Personnel 4.5. Promotion 5. Budget, timetable and responsibilities 6. Follow-up Planning is really important!!
  5. 5. *
  6. 6. *
  7. 7. * PPI, PPC Tags,keywords, SEO Domain name Number of visitors Portals, catalogues
  8. 8. TargetedBanners, pop-ups marketing toCompetitions, Ads specific groups inEmail, SMS the futureAffiliate marketingTraditional
  9. 9. *
  10. 10. *
  11. 11. * References Testimonial
  12. 12. 2011 Conference on Social Media in Hospitality JH / 12 27 March 2013and Tourism
  13. 13. *Johanna HeinonenEmailjohanna.heinonen@brainit.fiTel.050 565 8872

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