Stop worrying start tweeting - Danny Bermant

Stop worrying and start tweeting!
How Twitter will help you bring your teaching to life
Wednesday 1st May 2013
@brainstormdsgn #JedTech uk.linkedin.com/in/brainstormdigital

1st May 2013 Stop Worrying and Start Tweeting!2
A bit about me…
• Advising schools on how to attract pupils, engage with parents
and make learning fun through use of social media
• I do this through…..
• Training
• Developing a strategy and content
• Setting objectives and KPIs
• Ongoing mentoring, feedback and reporting

Key Learnings
• How social media can make learning fun
• How to network and collaborate with other teaching
professionals to ensure you follow best practice
• Ensuring you have a social media strategy to help you achieve
your goals
• How to minimise any potential risks from using social media

Twitter facts
• Over 500 million users
• Over 340 million updates posted per day.
• Profiles can be both branded and personal
• You can follow and communicate with anyone
(provided they don’t have a protected profile)
• Tweets and profiles can be easily searched. Network with other
teaching professionals - join in the conversation!
• Important for reputation management - see what people are
saying about your school!
• Stay safe - you can block and report malicious users

Twitter profiles can be branded or
personal. Ensure bio is complete!

How your school should be using
Twitter
• Your bio must have a USP
• Twitter should be a two way communication not just a news feed
• Educate, inform and engage with your audience
• You need to reach out to influential tweeters. Ensure you follow
relevant people
• Showcase the school’s achievements e.g. link to press releases
• Share updates that are on your Facebook page
• Share the schools view e.g. blog post from head teacher
• Think of ways to promote user generated content:
• Engage with parents and pupils through quizzes, discussions,
competitions and even games

Find influential followers using
“discover” tool.

Use Lists to track their activity

Check a user’s Klout score

Use keywords, #hashtags and lists
to track relevant discussions

Inform, educate and engage.
Include hyperlinks where possible

A monologue

A dialogue

Tweets have a short shelf life. It’s
ok to repost earlier updates

Being active on Twitter is easy
• Respond to, comment on, and re-tweet your followers
• Mention your other social media channels
• Share your blog post
• Share a news item
• Put out a tip
• Ask a question
• Mention your services and upcoming events
• Repeat all the above (reworded)

Twitter enables you to block or
report malicious and abusive users

Steps to report malicious users
• Bookmark this link:
https://support.twitter.com/forms/abusiveuser
• Go to the offensive tweet, click on “expand”, then click on details
• You’ll then have a link to the specific tweet in the URL bar
• Copy this link and then paste into the “abusive tweets” form
where it say “link to tweet”. Fill in the rest of the blanks on the
form and you’re good to go.
• Ensure you mass report as this is more likely to get results

If there are mass reports
concerning a particular user, you’re
more likely to get results

Do you have a Twitter strategy?
• Key message to get across
• Will there be a personal page as well as a school page?
• Who is responsible
• Job description for those implementing the campaign
• Who to target, who to follow and connect with
• Driving traffic and engagement
• How to “capture” subscribers
• Guidelines on posting - ratio of educational to conversational posts
• Frequency of posting and response times
• Where will you source content from?
• Content plan
• How social will be integrated with other marketing activity
• Social media guidelines for staff

Having a content plan
• The content plan can be monthly, weekly or even daily. By using
tools such as Hootsuite, companies can schedule updates on
Facebook and Twitter weeks or months ahead. A content plan
should include:
• A table summarizing what content should go on each media platform
daily/weekly/monthly
• A main theme that will be promoted in different ways across the various
platforms
• Secondary themes that will help keep content varied
• A detailed plan to promote key local events or promotions in plenty of
time before they actually take place, in order to drum up interest
• Details of any specific customer group to be targeted and engaged with
in a given period
• The goals the company wants to achieve in each stated period e.g.
20% increase in web traffic from social, 30% increase in conversion
rate.

Sample content plan

Tools for managing and monitoring
social media
• www.Hootsuite.com Schedule updates from all the main social media
platforms. Monitor the volume of discussions on Twitter, Facebook and
LinkedIn that contain specific keywords or phrases. Also produces
customised reports detailing a company’s social influence, reach and
engagement. These can include charts and graphs
• www.radian6.com is a monitoring tool that enables companies to track
their influence on all digital media, giving detailed stats. A company can
track clients or anyone else talking about their products on websites,
blogs, forums, video sharing sites etc
• www.klout.com enables you to measure you social influence. The score
goes up as you reach larger audiences and as their interaction
increases. A receptive audience is more likely to make a purchase.
• www.google.com/alerts to notify you about relevant content on the web
• www.google.com/reader to stay abreast of what is being said in
relevant publications

Hootsuite enables you to manage
multiple platforms

Use Hootsuite to schedule tweets
directly from any article

Using Hootsuite to monitor keywords,
phrases or hashtags

Hootsuite can also run off reports
about your activity

Google Alerts will notify you on all
the relevant stories

Do you have a social media policy
for your staff?
• Tone to be used (serious/playful/non-aggressive etc)
• Frequency of posts
• Where to source content from
• How complaints are dealt with and how quickly
• Acceptable contact with pupils and parents
• Infringement of copyright
• Avoiding conflicts of interest
• Rectifying mistakes
• Disclosing confidential information
• Not damaging the reputation of your school
Examples to follow:
• http://www.ibm.com/blogs/zz/en/guidelines.html
• http://shop.nordstrom.com/c/social-networking-guidelines

Exercise:
Create your Twitter strategy
• What will you say on your Twitter bio?
• What will be the main objective of your Twitter campaign?
• Who will you follow and engage with?
• Who will be taking responsibility for this?
• How will you educate, inform and engage with your audience?

Any questions?
• For more info, go to www.brainstormdesignltd.com/blog/
• Social Media for Schools - 1 day course takes place October
www.brainstormdesignltd.com/schools
• Tweet me your questions. Include the hashtag #JEdTech to
follow the discussion

Stop worrying start tweeting - Danny Bermant

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