Stop worrying start tweeting - Danny Bermant


Published on

Danny Bermant's presentation from the Naomi Prawer Kadar International Seminar for Digital Technology in Primary Jewish Education on 1st May 2013

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • View case study:
  • Stop worrying start tweeting - Danny Bermant

    1. 1. Stop worrying and start tweeting!How Twitter will help you bring your teaching to lifeWednesday 1st May 2013@brainstormdsgn #JedTech
    2. 2. 1st May 2013 Stop Worrying and Start Tweeting!2A bit about me…• Advising schools on how to attract pupils, engage with parentsand make learning fun through use of social media• I do this through…..• Training• Developing a strategy and content• Setting objectives and KPIs• Ongoing mentoring, feedback and reporting
    3. 3. 1st May 2013 Stop Worrying and Start Tweeting!3Key Learnings• How social media can make learning fun• How to network and collaborate with other teachingprofessionals to ensure you follow best practice• Ensuring you have a social media strategy to help you achieveyour goals• How to minimise any potential risks from using social media
    4. 4. 1st May 2013 Stop Worrying and Start Tweeting!4Twitter facts• Over 500 million users• Over 340 million updates posted per day.• Profiles can be both branded and personal• You can follow and communicate with anyone(provided they don’t have a protected profile)• Tweets and profiles can be easily searched. Network with otherteaching professionals - join in the conversation!• Important for reputation management - see what people aresaying about your school!• Stay safe - you can block and report malicious users
    5. 5. 1st May 2013 Stop Worrying and Start Tweeting!5Twitter profiles can be branded orpersonal. Ensure bio is complete!
    6. 6. 1st May 2013 Stop Worrying and Start Tweeting!6How your school should be usingTwitter• Your bio must have a USP• Twitter should be a two way communication not just a news feed• Educate, inform and engage with your audience• You need to reach out to influential tweeters. Ensure you followrelevant people• Showcase the school’s achievements e.g. link to press releases• Share updates that are on your Facebook page• Share the schools view e.g. blog post from head teacher• Think of ways to promote user generated content:• Engage with parents and pupils through quizzes, discussions,competitions and even games
    7. 7. 1st May 2013 Stop Worrying and Start Tweeting!7Find influential followers using“discover” tool.
    8. 8. 1st May 2013 Stop Worrying and Start Tweeting!8Use Lists to track their activity
    9. 9. 1st May 2013 Stop Worrying and Start Tweeting!9Check a user’s Klout score
    10. 10. 1st May 2013 Stop Worrying and Start Tweeting!10Use keywords, #hashtags and liststo track relevant discussions
    11. 11. 1st May 2013 Stop Worrying and Start Tweeting!11Inform, educate and engage.Include hyperlinks where possible
    12. 12. 1st May 2013 Stop Worrying and Start Tweeting!12A monologue
    13. 13. 1st May 2013 Stop Worrying and Start Tweeting!13A dialogue
    14. 14. 1st May 2013 Stop Worrying and Start Tweeting!14Tweets have a short shelf life. It’sok to repost earlier updates
    15. 15. 1st May 2013 Stop Worrying and Start Tweeting!15Being active on Twitter is easy• Respond to, comment on, and re-tweet your followers• Mention your other social media channels• Share your blog post• Share a news item• Put out a tip• Ask a question• Mention your services and upcoming events• Repeat all the above (reworded)
    16. 16. 1st May 2013 Stop Worrying and Start Tweeting!16Twitter enables you to block orreport malicious and abusive users
    17. 17. 1st May 2013 Stop Worrying and Start Tweeting!17Steps to report malicious users• Bookmark this link:• Go to the offensive tweet, click on “expand”, then click on details• You’ll then have a link to the specific tweet in the URL bar• Copy this link and then paste into the “abusive tweets” formwhere it say “link to tweet”. Fill in the rest of the blanks on theform and you’re good to go.• Ensure you mass report as this is more likely to get results
    18. 18. 1st May 2013 Stop Worrying and Start Tweeting!18If there are mass reportsconcerning a particular user, you’remore likely to get results
    19. 19. 1st May 2013 Stop Worrying and Start Tweeting!19Do you have a Twitter strategy?• Key message to get across• Will there be a personal page as well as a school page?• Who is responsible• Job description for those implementing the campaign• Who to target, who to follow and connect with• Driving traffic and engagement• How to “capture” subscribers• Guidelines on posting - ratio of educational to conversational posts• Frequency of posting and response times• Where will you source content from?• Content plan• How social will be integrated with other marketing activity• Social media guidelines for staff
    20. 20. 1st May 2013 Stop Worrying and Start Tweeting!20Having a content plan• The content plan can be monthly, weekly or even daily. By usingtools such as Hootsuite, companies can schedule updates onFacebook and Twitter weeks or months ahead. A content planshould include:• A table summarizing what content should go on each media platformdaily/weekly/monthly• A main theme that will be promoted in different ways across the variousplatforms• Secondary themes that will help keep content varied• A detailed plan to promote key local events or promotions in plenty oftime before they actually take place, in order to drum up interest• Details of any specific customer group to be targeted and engaged within a given period• The goals the company wants to achieve in each stated period e.g.20% increase in web traffic from social, 30% increase in conversionrate.
    21. 21. 1st May 2013 Stop Worrying and Start Tweeting!21Sample content plan
    22. 22. 1st May 2013 Stop Worrying and Start Tweeting!22Tools for managing and monitoringsocial media• Schedule updates from all the main social mediaplatforms. Monitor the volume of discussions on Twitter, Facebook andLinkedIn that contain specific keywords or phrases. Also producescustomised reports detailing a company’s social influence, reach andengagement. These can include charts and graphs• is a monitoring tool that enables companies to tracktheir influence on all digital media, giving detailed stats. A company cantrack clients or anyone else talking about their products on websites,blogs, forums, video sharing sites etc• enables you to measure you social influence. The scoregoes up as you reach larger audiences and as their interactionincreases. A receptive audience is more likely to make a purchase.• to notify you about relevant content on the web• to stay abreast of what is being said inrelevant publications
    23. 23. 1st May 2013 Stop Worrying and Start Tweeting!23Hootsuite enables you to managemultiple platforms
    24. 24. 1st May 2013 Stop Worrying and Start Tweeting!24Use Hootsuite to schedule tweetsdirectly from any article
    25. 25. 1st May 2013 Stop Worrying and Start Tweeting!25Using Hootsuite to monitor keywords,phrases or hashtags
    26. 26. 1st May 2013 Stop Worrying and Start Tweeting!26Hootsuite can also run off reportsabout your activity
    27. 27. 1st May 2013 Stop Worrying and Start Tweeting!27Google Alerts will notify you on allthe relevant stories
    28. 28. 1st May 2013 Stop Worrying and Start Tweeting!28Do you have a social media policyfor your staff?• Tone to be used (serious/playful/non-aggressive etc)• Frequency of posts• Where to source content from• How complaints are dealt with and how quickly• Acceptable contact with pupils and parents• Infringement of copyright• Avoiding conflicts of interest• Rectifying mistakes• Disclosing confidential information• Not damaging the reputation of your schoolExamples to follow:••
    29. 29. 1st May 2013 Stop Worrying and Start Tweeting!29Exercise:Create your Twitter strategy• What will you say on your Twitter bio?• What will be the main objective of your Twitter campaign?• Who will you follow and engage with?• Who will be taking responsibility for this?• How will you educate, inform and engage with your audience?
    30. 30. 1st May 2013 Stop Worrying and Start Tweeting!30Any questions?• For more info, go to• Social Media for Schools - 1 day course takes place• Tweet me your questions. Include the hashtag #JEdTech tofollow the discussion