The 2012 edition of the Media Relations Summer Camp offered free of charge for nonprofits & community groups in Hamilton, ON and presented by The Hamilton Spectator and Mohawk College. Campers will practice, polish and pitch story ideas to reporters, columnists and editors at The Spectator with help from PR pros / camp counselors.
2. On July 10 & 12, campers from a dozen nonprofits
and community groups in Hamilton, ON got together
with a team of seasoned PR pros / camp counselors.
Together, they got crash courses in media relations &
social media, practiced and polished story ideas and
then made their pitches to reporters, columnists and
editors with The Hamilton Spectator.
The annual media relations summer camp is offered
free of charge by The Hamilton Spectator and Mohawk
College to support local community builders.
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3. The positive press payoff
Telling the wrong story
Pitching the right story
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39. The subject line is
your headline.
Make it clear,
concise and
compelling.
Max. of 3-4
sentences in the
body of your email.
End with contact
info (work & cell #s,
weekend #) 39