This document summarizes Lily Bather's presentation on the struggles facing UX designers and how the craft of design may be impacted. Some of the struggles discussed include an overabundance of tools, lack of time for quality work due to lean UX practices, lack of focus due to constant distractions, democratization of design leading to confusion over roles, impostor syndrome, inflated egos preventing learning, and challenges ensuring user needs are prioritized. Bather provides recommendations for UX designers to maintain their craft, such as committing to deep work and learning, being open to feedback to enable growth, choosing quality over speed, and watching their ego. The presentation aims to start a discussion on balancing UX practices with
31. MVP
That version of a new product which allows a team to
collect the maximum amount of learnings about
customers with the least time and effort.
Minimum Viable Product
Struggle #2: Time
32. Struggle #4: Time
“I don’t care if it looks good,
I care if it works, if it serves it’s function, if it
solves the problem”
“It doesn’t need to be pretty”
Struggle #2: Time
33. Does it communicate the
message appropriately?
Does it stand out?
Is it clear and
understandable?
Did it drive sales?
Photo by: Sommer Blucas
Struggle #2: Time
42. Struggle #3: Lack of Focus
We’ve lost the ability to
focus deeply and
immerse ourself in a
complex task.
Focus is something that
can be achieved only
through practice
43. Struggle #3: Lack of Focus
1. Regularly practice
uninterrupted sessions
of focused work.
2. Avoid interruptions and
distance yourself from
distractions such as
email.
3. Practice mind training.
4. Quit work at the same
time every day.
58. Struggle #5: Impostor Syndrome
In the field of psychology, the Dunning–Kruger effect is a
cognitive bias in which people mistakenly assess their cognitive
ability as greater than it is.
63. Never have people have access
to so much knowledge and yet
have been so resistant to
learn anything.
Increasingly narcissistic
culture of arrogance
Struggle #6: Ego
64. Struggle #6: Ego
Impostors Experts
vs.
Arrogant
Superficial knowledge
Opinionated
Jump to conclusions
Self Aware
Deep knowledge
Reserved
Critical and analytical
65. Metacognition
The ability to know when you’re not good at something
by stepping back, looking at what you’re doing, and then
realizing that you’re doing it wrong.
Tom Nichols
Struggle #2: Time
For example:
Good singers “know when they’ve hit a sour note.
Unlike terrible singers, who don’t, even if everyone else
winces.
67. Struggle #6: Ego
Marshall Arisman (born December 21, 1937) is an American illustrator, painter, storyteller, and educator.
Marshall Arisman
Illustrator
Graphic Artist
70. The power of feedback
Struggle #7: Responsibility
71. ACT LIKE AN ENTREPRENEUR
4
BE CUSTOMER OBSESSED
1
BE COURAGEOUS WITH YOUR POINT OF VIEW
2
CHALLENGE THE STATUS QUO
3
IT CAN BE DONE
5
BE ACCOUNTABLE
7
ONE: Start everything with the customer in mind
TWO: Robustly debate, align, and then commit
THREE: Innovate
FOUR: Simplify
FIVE: Constantly raise the bar
SIX: Bust through bureaucracy
SEVEN: Do more with less
EIGHT: Bias for action
NINE: Speed and urgency
DO THE RIGHT THING
6 TEN: Integrity in all we do
ELEVEN: Own it and drive results
LEADERSHIP PRINCIPLES
7-11 Leadership Principles_FINAL.indd 1 1/3/18 7:30 AM
Struggle #7: Responsibility
72. “Once you raise your
voice, you’ll be surprised
by how loud it is.”
Struggle #7: Responsibility
