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CCAE2008 Summer Institute for
New Professionals to Advancement
Aug. 14, 2008
If we teach it in the classroom, we can talk about
     it with the media and in our community.
CARE for Nurses Exec. Dir.
   Minister in a media scrum




BIEN program coordinator
Hamilton Spectator story
          May 15, 2008
Hamilton Spectator editorial
            May 16, 2008




           3rd party
          validation
Mohawk’ online
            employee newsletter
                  May 15, 2008



Internal communications
reinforced what f...
Mohawk as an economic catalyst




               Hamilton Spectator May 20, 2008

                                       ...
Mohawk as an economic catalyst




                                                    Hamilton Spectator May 15, 2008



...
Celebrating outstanding students and alumni




   Hamilton Spectator June 23, 2007
                                      ...
Mohawk as a solution for community renewal

                                  Hamilton Spectator Nov. 21, 2007
Mohawk as a solution
for other communities




                        Hamilton Spectator Feb. 23, 2008
Mohawk as a community builder




                                                Hamilton Spectator March 10, 2008



   ...
…never ever again pitch a grip and grin,
sod turning or ribbon cutting to the press.
… always pitch community-focused and
 to
  people-centred stories to the press.
Jay Robb
Director, Media Relations
and Community Projects
Mohawk College
905.575.1212 ext. 3965
jay.robb@mohawkcollege.ca
This document was created with Win2PDF available at http://www.win2pdf.com.
The unregistered version of Win2PDF is for eva...
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
Start spreading the news: CCAE 2008 Summer Institute
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Start spreading the news: CCAE 2008 Summer Institute

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Media relations presentation for the Canadian Council for the Advancement of Education's (CCAE) 2008 Summer Institute for New Professionals to Advancement. Covers the one question every reporter will ask and the two things every reporter wants. Also includes bad pitches to the press, good pitches, how to pitch like a pro and case studies from Mohawk College.

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Start spreading the news: CCAE 2008 Summer Institute

  1. 1. CCAE2008 Summer Institute for New Professionals to Advancement Aug. 14, 2008
  2. 2. If we teach it in the classroom, we can talk about it with the media and in our community.
  3. 3. CARE for Nurses Exec. Dir. Minister in a media scrum BIEN program coordinator
  4. 4. Hamilton Spectator story May 15, 2008
  5. 5. Hamilton Spectator editorial May 16, 2008 3rd party validation
  6. 6. Mohawk’ online employee newsletter May 15, 2008 Internal communications reinforced what faculty, support and admin staff read in the newspaper. Links to streaming video on Ministry website.
  7. 7. Mohawk as an economic catalyst Hamilton Spectator May 20, 2008 Hamilton Spectator Dec. 8, 2007 Hamilton Spectator Nov. 26, 2007
  8. 8. Mohawk as an economic catalyst Hamilton Spectator May 15, 2008 Hamilton Spectator April 17, 2008
  9. 9. Celebrating outstanding students and alumni Hamilton Spectator June 23, 2007 Hamilton Spectator April 3, 2007 Hamilton Spectator Feb. 23, 2008
  10. 10. Mohawk as a solution for community renewal Hamilton Spectator Nov. 21, 2007
  11. 11. Mohawk as a solution for other communities Hamilton Spectator Feb. 23, 2008
  12. 12. Mohawk as a community builder Hamilton Spectator March 10, 2008 Hamilton Spectator March 10, 2008 Hamilton Spectator Dec. 10, 2007
  13. 13. …never ever again pitch a grip and grin, sod turning or ribbon cutting to the press.
  14. 14. … always pitch community-focused and to people-centred stories to the press.
  15. 15. Jay Robb Director, Media Relations and Community Projects Mohawk College 905.575.1212 ext. 3965 jay.robb@mohawkcollege.ca
  16. 16. This document was created with Win2PDF available at http://www.win2pdf.com. The unregistered version of Win2PDF is for evaluation or non-commercial use only. This page will not be added after purchasing Win2PDF.

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