18. unique product selection
customer service
mobile point-of-sale
detailed product information
product recommendations
check-in rewards
targeted deals
buy online, pick up in-store
mobile payments
specifically…
price matching
mobile
19. why mobile?
the conversion rate
for shoppers who use a
retailer’s dedicated app
is 21% higher
than those who don’t
20. m-shoppers are just as likely to use the
store’s own app (22%)
as a competitor’s app (22%)
in a brick-and-mortar store
why mobile?
21. a clear majority of mobile shoppers
are enticed to buy in-store through
product info,
engagement strategies
& rewards
why mobile?
22. what does it all mean?
keeps your store relevant
mobile…
isn’t just a nice to have
it’s imperative
it’s not just for big retail
makes shoppers more likely to buy
makes them spend more
keeps them coming back