Slides thatentrepreneurs stick
presentation lessons for
Jan Schultink
Technion, Haifa
6 May 2009

Tonight we will talk
about presentations,
but first…

…let’s talk about myself (briefly)

EXCUSE MY ENGLISH

COMPUTER SCIENCE ENGINEER

PRELIMINARY
CONSULTING WORK BUILT COMMUNICATION SKILLS
Key success drivers resulting from McKinsey engagements
A decade of Communication
skills*
Significant amount of data
Presenting to senior
analysis and synthesizing
McKinsey
management audiences
recommendations
Constant
structuring,
restructuring
* Both verbal and visual of story lines
Source: team analysis

FONTAINEBLEAU

LONDON

presentation design
strategy consulting
Tel Aviv

Many of these were investor presentations
Updated through March 2009
Beverages
Furniture Information security
Data center
Cosmetics
performance
Information security Gaming Mobile payments
Application integration Kids online System integrator US hedge fund
Data quality Online advertising Display technology Israeli incubator
Database ILM Flash memory Web security Cosmetics European private equity
Gaming Drug development (1) GI surgery Pharmaceuticals Israeli private equity
Homeland security Drug development (2) Bio-diagnostics Information security European VC (1)
3G-IMS telecom Cardiology devices Nuclear imaging IT services European VC (2)
Food, personal,
Web 2.0 Tissue engineering Cardiology imaging Israeli VC
home care
P2P caching Biotech discovery Ophthalmology Beverages Israeli conglomerate
Implantable
Business continuity Implantable GI device Diamonds Israeli incubator
obesity device
Mature
Early-stage Early-stage Developing VC/PE funds
companies

Anyone can design PPT

not your typical “creative”

graphics designer
speech coach
administrative assistant
artist
PR consultant

Top To the point
management in 20 minutes

you understand it when
you can explain it

What is a good presentation?

“nice presentation,
thank you…”

“WOW!”
Photo credit :Nicole Makauskas

Listen

Understand
Listen

The Curse of
Knowledge

the presenter
taps a tune…

tap tapper de tap tap tap tap tapper de tap tap t
the audience
hears someone tapping

Act
Understand
Listen

OK, now what?

No content – no presentation…

Communicating to investors

the presentation
is an excuse to
figure you out

“we have no
competition”
Sense of
realism?

Willingness to listen, learn???

your audience:
intelligent
& busy

Cut to the chase
your
point

No need to preach to the converted

Address obvious weaknesses

Tell stories

No need for buzzwords
tap tapper de tap tap tap tap tapper de tap tap ta

No need for vision stuff

Don’t skip the technology

help them
construct the
“bottom up”
picture

Presentation style

BULLET POINTS

10 slides
20 minutes
30 pt font
guy kawasaki

20 MINUTES CAN BE MORE THAN 10 SLIDES

You’ll need
one of these

What kind of presenter are you?

you are
an engineer...
…why stop
thinking as
a designer?

creativity

can’t hurry presentation design

esthetics

good graphics
does not mean
sophisticated graphics

the black page

They’re different…
online company
pitch hand business
show profile
deck outs plan

Graphics secrets

Revenues in 2011
will be $3,402,012

We aim
to be a
$3-4 million
company
in year 3

Ban clip art

pixels enable zooming

don’t stretch

appreciate white space

rule of thirds

All colors are fine – just stick to them

SAME DISTANCE
ALIGN

SAME DISTANCE
ALIGN

Old template…

…the new one!

Strong revenue growth

Strong revenue growth
6
5
4
Series 1
3
Series 2
Series 3
2
1
0
Category 1 Category 2 Category 3 Category 4

Strong revenue growth
160
140
120
100
80
60
40
20
0
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

Strong revenue growth and profitability
Revenues, $ million
143
136
120
115
98
90
79
66
50
7 consecutive profitable quarters
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2006 2007 2008

BEFORE AFTER

Easy on the
animations

Stay on time

Wow, this
has changed
the way
I Iook at
presentations
forever…
Photo credit :Nicole Makauskas

stickyslides.blogspot.com
twitter: @janschultink
email: contact@schultink.com